Peter Guagenti's guest appearances

Peter Guagenti

Mind Your Marketing

The Pattern To Genius

The Life-Long Customer

Daniel Rodriguez

Ryan George

Kate Adams

Tom Kuhr

Jeff Bezos

Evan Carmichael

John Lee Dumas

Marc Silber

Brian Gates

Michael Marcial

Margaret Heffernan

Anton Mozgovoy

John Spence

Josh Steimle

Jordan Gross

OwlTail

Cockroach Labs

“We are creative people who are data-driven and data-led. We are trying to create inspiration and evoke feelings and emotions and drive engagement. But we also have rigorous methodology and processes that are required for us to be able to engage. And so there's always this push and pull between the creative side of us and the emotional side of us and the technical and data-driven side of us. I always remind folks, you want to build a lifelong customer lean on that emotional side, right? Really, when you think about your customer, lean on that emotional side. Targeting and segmentation, all these things are tactics we use but if you think of your customer as a target or a segment, you're not really thinking about them.You're thinking about yourself. Route all of your work in that individual, in that persona, in the things that matter to them.”- Peter Guagenti, Chief Marketing Officer, Cockroach Labs//To listen to more The Life-Long Customer podcast episodes, follow us on LinkedInhttps://www.linkedin.com/company/thelifelongcustomerpodcast/Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

“We are creative people who are data-driven and data-led. We are trying to create inspiration and evoke feelings and emotions and drive engagement. But we also have rigorous methodology and processes that are required for us to be able to engage. And so there's always this push and pull between the creative side of us and the emotional side of us and the technical and data-driven side of us. I always remind folks, you want to build a lifelong customer lean on that emotional side, right? Really, when you think about your customer, lean on that emotional side. Targeting and segmentation, all these things are tactics we use but if you think of your customer as a target or a segment, you're not really thinking about them.You're thinking about yourself. Route all of your work in that individual, in that persona, in the things that matter to them.”- Peter Guagenti, Chief Marketing Officer, Cockroach Labs // To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn <a href="https://www.linkedin.com/company/thelifelongcustomerpodcast/" rel="nofollow" target="_blank">https://www.linkedin.com/company/thelifelongcustomerpodcast/ </a> Follow the host Brad Hammond <a href="https://www.linkedin.com/in/brad-hammond" rel="nofollow" target="_blank">https://www.linkedin.com/in/brad-hammond</a> #thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

Developer Tools Marketing Insights With Peter Guagenti, Chief Marketing Officer, Cockroach Labs

In this episode, we sit with Peter Guagenti to talk about a customer's entire journey.https://www.cavesocial.com/peter-guagenti

In this episode, we sit with Peter Guagenti to talk about a customer's entire journey.https://<a href="http://www.cavesocial.com/peter-guagenti" rel="nofollow" target="_blank">www.cavesocial.com/peter-guagenti</a>

MYM #52 - Thinking About the Entire Funnel With CMO, Peter Guagenti

I thoroughly enjoyed my conversation with Peter Today! Peter is the CMO of Cockroach Labs, he is a programmer turned marketing expert that has worked for over 100 brands and in today's show, he shares his prediction on the future and also advices you on what to focus on if you want to be a part of a boom even bigger than the internet: The Age Of AI.SHOW NOTES:- Peter grew up in a blue collar family household, meaning that they did not have a lot of money, which pushed him to develop his capabilities and find ways to earn money.- He was mostly self taught- The Internet gave him a HUGE opportunity to make money- Humans are naturally afraid of change, but we HAVE to adapt even if we don't like it at first.- Peter became a masterful coder and had some pretty lucrative deals- AI will automate the mundane"Disrupt Yourself, Before They Disrupt You" - One Of Peter's Mentors- Entrepreneurs Care About Outcomes, Not Activities- Every successful start up has a hacker and a hustler -  Embrace Data Science (!!!!)- Internship can be more valuable than schoolBiggest Mistakes In Hiring: Hiring Off A Resume Hiring Based On The Person's ExperienceWhat you should do instead:Focus on hiring people whose capability and culture align with your company's values!"Building something meaningful should not be worked on as a regular 9 - 5 job!" - Peter Guagenti.                                           Check us out on IG: https://open.spotify.com/show/3r5MLjqdu2N9jfgksDPS9Y                             Let’s connect: http://linkedin.com/in/nikola-ivanov-291926170

I thoroughly enjoyed my conversation with Peter Today! Peter is the CMO of Cockroach Labs, he is a programmer turned marketing expert that has worked for over 100 brands and in today's show, he shares his prediction on the future and also advices you on what to focus on if you want to be a part of a boom even bigger than the internet: The Age Of AI. SHOW NOTES: - Peter grew up in a blue collar family household, meaning that they did not have a lot of money, which pushed him to develop his capabilities and find ways to earn money. - He was mostly self taught - The Internet gave him a HUGE opportunity to make money - Humans are naturally afraid of change, but we HAVE to adapt even if we don't like it at first. - Peter became a masterful coder and had some pretty lucrative deals - AI will automate the mundane "Disrupt Yourself, Before They Disrupt You" - One Of Peter's Mentors - Entrepreneurs Care About Outcomes, Not Activities - Every successful start up has a hacker and a hustler  -  Embrace Data Science (!!!!) - Internship can be more valuable than school Biggest Mistakes In Hiring: Hiring Off A Resume Hiring Based On The Person's Experience What you should do instead: Focus on hiring people whose capability and culture align with your company's values! "Building something meaningful should not be worked on as a regular 9 - 5 job!" - Peter Guagenti. Check us out on IG: <a href="https://open.spotify.com/show/3r5MLjqdu2N9jfgksDPS9Y" rel="nofollow" target="_blank">https://open.spotify.com/show/3r5MLjqdu2N9jfgksDPS9Y</a> Let’s connect: <a href="http://linkedin.com/in/nikola-ivanov-291926170" rel="nofollow" target="_blank">http://linkedin.com/in/nikola-ivanov-291926170</a>

The Future Of AI, Building A Great Team And Entrepreneurialism with Peter Guagenti 