Ron Jacobson's guest appearances

Ron Jacobson

What's Your "And"?

DTC Podcast

Conversion Tracking Playbook

Steve Snyder

Justin Miller

Stephen King

Eric Johnson

Mike Michalowicz

Travis Kalanick

Bill Meyer

Brad Barrett

Kevin Dawson

Ron Baker

Barbara Turley

Sarah Campbell

Patty McCord

Sean Stein Smith

Andy Wang

OwlTail

Subscribe to DTC Newsletter - https://dtcnews.link/signup  Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="ugc noopener noreferrer nofollow" target="_blank">https://dtcnews.link/signup</a> Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to <a href="https://rockerbox.com/free" rel="noopener noreferrer nofollow" target="_blank">https://rockerbox.com/free</a>) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ <a href="https://rockerbox.com/free" rel="noopener noreferrer nofollow" target="_blank">https://rockerbox.com/free</a> Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="ugc noopener noreferrer nofollow" target="_blank">https://dtcnews.link/signup</a> Advertise on DTC - <a href="https://dtcnews.link/advertise" rel="ugc noopener noreferrer nofollow" target="_blank">https://dtcnews.link/advertise</a> Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" rel="ugc noopener noreferrer nofollow" target="_blank">https://dtcnews.link/pilothouse</a> Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - <a href="https://dtcnews.link/video" rel="ugc noopener noreferrer nofollow" target="_blank">https://dtcnews.link/video</a>

BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality

Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder &amp; CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data &amp; attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google.  Show Notes:(01:30) - Rockerbox 101(03:20) - What do in-house data teams look like(08:50) - What happens beyond measuring Facebook and Google (15:00) - Expect data to be taken away(17:50) - OTT insights to action(23:00) - What can go wrong (28:10) - Only the paranoid survive (32:10) - Do UTMs work for just FB and Google -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.rockerbox.com/Google Sheets Starter Pack from Rockerbox

Brad Redding (Connect on <a href="https://www.linkedin.com/in/braddredding/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/iambradredding" rel="nofollow" target="_blank">Twitter</a>) and Co-Founder &amp; CEO of Rockerbox, Ron Jacobson (Connect on <a href="https://www.linkedin.com/in/rjjacobson/" rel="nofollow" target="_blank">LinkedIn</a>), go deep into the world off OTT, CTV, podcast, and other data &amp; attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google.  Show Notes: (01:30) - Rockerbox 101 (03:20) - What do in-house data teams look like (08:50) - What happens beyond measuring Facebook and Google (15:00) - Expect data to be taken away (17:50) - OTT insights to action (23:00) - What can go wrong (28:10) - Only the paranoid survive (32:10) - Do UTMs work for just FB and Google ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. -----Links Referenced:<a href="https://www.getelevar.com/" rel="nofollow" target="_blank">https://www.getelevar.com/</a><a href="https://www.rockerbox.com/" rel="nofollow" target="_blank">https://www.rockerbox.com/</a><a href="https://www.rockerbox.com/data-centralization/marketing-data-starter-pack" rel="nofollow" target="_blank">Google Sheets Starter Pack</a> from Rockerbox

Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox

To Ron, numbers have always made sense to him, naturally leading him into accounting given the job security. This, along with growing up in a bowling alley, has also lead him to pursue his passion of bowling on a professional level! In this episode, Ron talks about how his success in bowling has helped him come out of his shell as introvert and help promote a more engaging experience for his colleagues at Carr, Riggs, and Ingram. He also shares a couple of stories like winning a USBC singles championship, and working for professional golfer Jack Nicklaus.

To Ron, numbers have always made sense to him, naturally leading him into accounting given the job security. This, along with growing up in a bowling alley, has also lead him to pursue his passion of bowling on a professional level! In this episode, Ron talks about how his success in bowling has helped him come out of his shell as introvert and help promote a more engaging experience for his colleagues at Carr, Riggs, and Ingram. He also shares a couple of stories like winning a USBC singles championship, and working for professional golfer Jack Nicklaus.

164: Ron Jacobson bowls his way to better engagement [podcast]