Stephanie Anton's guest appearances

Stephanie Anton

Luxury Listing Specialist - Dominate High End Listings In Any Market

REAL with MoxiWorks Podcast

David Osborn

Jeff Cohn

Matt Wagner

Daniel Ramsey

Robert Reffkin

Gogo Bethke

Nick Symmonds

Steve Wydler

Anthony Marguleas

Patrick Lilly

Brett Swarts

Chris Kelly

Craig Hogan

Jack Miller

Jennifer Berman

OwlTail

Stephanie Anton, Sr Vice President, Corcoran Affiliates, joins York Baur on the podcast for a candid conversation about her figure skating life that lead her back to The Broadmoor, her career in real estate, and what got her to where she is today and the lessons she learned to get her where she wanted to be. Stephanie Anton is the Senior Vice President of Corcoran Affiliates at the Corcoran Group, and Managing Director, Global Service for Realogy. For almost 20 years, she has served the real estate community in various roles including most recently as president of a global luxury real estate network. Previous to that, she held several senior marketing positions in brokerage as well as franchise operations. Anton holds a Masters in Integrated Marketing Communication from Northwestern University and a Bachelors in Communications from Boston University.

Stephanie Anton, Sr Vice President, <a href="https://www.corcoran.com/" rel="nofollow" target="_blank">Corcoran Affiliates</a>, joins York Baur on the podcast for a candid conversation about her figure skating life that lead her back to The Broadmoor, her career in real estate, and what got her to where she is today and the lessons she learned to get her where she wanted to be. <a href="https://www.corcoran.com/nyc/AboutUs/Display/23512" rel="nofollow" target="_blank">Stephanie Anton</a> is the Senior Vice President of Corcoran Affiliates at the Corcoran Group, and Managing Director, Global Service for Realogy. For almost 20 years, she has served the real estate community in various roles including most recently as president of a global luxury real estate network. Previous to that, she held several senior marketing positions in brokerage as well as franchise operations. Anton holds a Masters in Integrated Marketing Communication from Northwestern University and a Bachelors in Communications from Boston University.

Episode 16: What got you here won’t get you there with Stephanie Anton

Keeping an eye on the market helps us plan ahead, but what direction is the luxury real estate market headed? What are the ways we can increase engagement on our online listings? And how can we get better at communicating with our clients? In this episode, Stephanie Anton shares her digital marketing tips and predictions on the luxury real estate market.    Having insight into the hearts and minds of the affluent consumer is critical for understanding how to play in this market. -Stephanie Anton   Takeaways + Tactics   Properties that have more photographs get more clicks and have higher engagement rates. The more photographs you have for an online listing, the better.   Videos aren't supposed to give the viewer a property tour. They’re supposed to tell a story. Affluent buyers don’t buy properties because they need a roof over their heads. They buy them because of the lifestyle that comes with the property.    The language we use should be influenced by the buyer’s motivation. We have to be on the same wavelength with the buyer, and to do so we have to find out whether they’re looking for a temporary house or a permanent home.  In the beginning of the episode, we talked about what attracts attention to online listings and how we can optimize videos to attract the right buyers. Next, we talked about how we can determine the motivations of the buyer. We also discussed why it’s important for us to be aware of them.  We also shared insights on:  How tax changes impacted the real estate market The current state of the luxury market and trends  Why properties that are easier to customize get sold first How tax changes have good and bad effects depending on the market   Surveys show that a large percentage of the real estate luxury market is looking to buy, and a very small percentage is looking to sell. There’s still a strong demand to buy real estate among those who are well off. A good reason for this consumer behavior could be the growth we’ve seen in the global net worth. This interest in buying luxury real estate isn’t limited to North America. The trend has been been noticed in Europe and Asia as well.   Guest bio Stephanie Anton is the President at Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World. Stephanie has been running the daily marketing operations for Luxury Portfolio International since 2005, and since then she’s been invited to speaking events on the international luxury market.  If you’re interested in joining a marketing program for top performing brokerages, you can find our more about it here.    Register Here to download Luxury Portfolio's Whitepapers

Keeping an eye on the market helps us plan ahead, but what direction is the luxury real estate market headed? What are the ways we can increase engagement on our online listings? And how can we get better at communicating with our clients? In this episode, Stephanie Anton shares her digital marketing tips and predictions on the luxury real estate market. Having insight into the hearts and minds of the affluent consumer is critical for understanding how to play in this market. -Stephanie Anton Takeaways + Tactics <ul> <li>Properties that have more photographs get more clicks and have higher engagement rates. The more photographs you have for an online listing, the better. </li> <li>Videos aren't supposed to give the viewer a property tour. They’re supposed to tell a story. Affluent buyers don’t buy properties because they need a roof over their heads. They buy them because of the lifestyle that comes with the property. </li> <li>The language we use should be influenced by the buyer’s motivation. We have to be on the same wavelength with the buyer, and to do so we have to find out whether they’re looking for a temporary house or a permanent home.</li> </ul> In the beginning of the episode, we talked about what attracts attention to online listings and how we can optimize videos to attract the right buyers. Next, we talked about how we can determine the motivations of the buyer. We also discussed why it’s important for us to be aware of them. We also shared insights on: <ul> <li>How tax changes impacted the real estate market</li> <li>The current state of the luxury market and trends </li> <li>Why properties that are easier to customize get sold first</li> <li>How tax changes have good and bad effects depending on the market </li> </ul> Surveys show that a large percentage of the real estate luxury market is looking to buy, and a very small percentage is looking to sell. There’s still a strong demand to buy real estate among those who are well off. A good reason for this consumer behavior could be the growth we’ve seen in the global net worth. This interest in buying luxury real estate isn’t limited to North America. The trend has been been noticed in Europe and Asia as well. Guest bio <a href="https://www.linkedin.com/in/stephaniepfeffer/" rel="nofollow" target="_blank">Stephanie Anton</a> is the President at <a href="http://www.luxuryportfolio.com/" rel="nofollow" target="_blank">Luxury Portfolio International</a>, the luxury division of Leading Real Estate Companies of the World. Stephanie has been running the daily marketing operations for Luxury Portfolio International since 2005, and since then she’s been invited to speaking events on the international luxury market. If you’re interested in joining a marketing program for top performing brokerages, you can find our more about it <a href="http://www.luxuryportfolio.com/Home/About" rel="nofollow" target="_blank">here</a>. <a href="http://luxuryportfolio.leadingreresources.com/whitepaper/" rel="nofollow" target="_blank">Register Here</a> to download Luxury Portfolio's Whitepapers

Global Real Estate Trends and Digital Marketing Tips w/Stephanie Anton