Cassandra Derham's guest appearances

Cassandra Derham

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

The BlueFoot Dance

Andrea Brooks

Kate Ahl

Carol Cox

Claire Wasserman

Jon Wood

Christine Chang

Michelle Bosch

Tara McMullin

Christina Canters

Meagan Francis

Brandi DeCarli

Carolina Miranda

Kim Ades

Jessica Rhodes

LuAnn Nigara

OwlTail

Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy.Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find out their importance and how we can apply these pillars to small businesses. Finally, Cassandra identifies some ways you can explore to use your IP assets for financing. Tune in to learn more about how to protect and leverage IP so you can scale your business!Here are three reasons why you should listen to the full episode:Learn about the six pillars of IP strategy.Discover how to protect your intellectual property, specifically, how to establish your know-how.Find out how to create an IP strategy that will help sustain your business and increase benefits in the long run.Episode Highlights[05:22] Cassandra’s Journey[06:25] What is Intellectual Property?[08:30] How to Protect Intellectual Property with a Strategy[17:12] On Trade Secrets[19:03] Know-Hows as Intellectual Property[20:47] Obtaining a Trademark[23:20] How to Protect Intellectual Property for Small Businesses[27:45] More Tips on How to Protect Intellectual Property[30:59] On Patent-Pending and Due Diligence[34:57] On Exit Strategies[36:14] IP-Backed Financing and How It Works [39:58] Cassandra’s Advice on Creating IP Strategies[41:11] Common Mistakes When Learning How to Protect Intellectual PropertyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey™ podcast.Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi CaulderDownload the Forecasting Guide so you can create a better financial forecast and improve finance for your business!Connect with Cassandra: LinkedIn

Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy.Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find out their importance and how we can apply these pillars to small businesses. Finally, Cassandra identifies some ways you can explore to use your IP assets for financing. Tune in to learn more about how to protect and leverage IP so you can scale your business!Here are three reasons why you should listen to the full episode:<ol><li>Learn about the six pillars of IP strategy.</li><li>Discover how to protect your intellectual property, specifically, how to establish your know-how.</li><li>Find out how to create an IP strategy that will help sustain your business and increase benefits in the long run.</li></ol>Episode Highlights<ul><li>[05:22] Cassandra’s Journey</li><li>[06:25] What is Intellectual Property?</li><li>[08:30] How to Protect Intellectual Property with a Strategy</li><li>[17:12] On Trade Secrets</li><li>[19:03] Know-Hows as Intellectual Property</li><li>[20:47] Obtaining a Trademark</li><li>[23:20] How to Protect Intellectual Property for Small Businesses</li><li>[27:45] More Tips on How to Protect Intellectual Property</li><li>[30:59] On Patent-Pending and Due Diligence</li><li>[34:57] On Exit Strategies</li><li>[36:14] IP-Backed Financing and How It Works </li><li>[39:58] Cassandra’s Advice on Creating IP Strategies</li><li>[41:11] Common Mistakes When Learning How to Protect Intellectual Property</li></ul>Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? <a href="https://www.christinasjahli.com/lets-chat" rel="nofollow" target="_blank">Schedule a chat</a> with me at any time. Resources<ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href="https://www.christinasjahli.com/herceojourneypodcast" rel="nofollow" target="_blank">Her CEO Journey™ podcast</a>.</li><li><a href="https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth" rel="nofollow" target="_blank">Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</a></li><li>Download the <a href="https://www.christinasjahli.com/advanced" rel="nofollow" target="_blank">Forecasting Guide</a> so you can create a better financial forecast and improve finance for your business!</li><li>Connect with Cassandra: <a href="https://www.linkedin.com/in/cassandra-derham-876ab8b/?originalSubdomain=fr" rel="nofollow" target="_blank">LinkedIn</a></li></ul>

Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham (Intellectual Properties Series)

We are so excited to share a fascinating conversation with Cassandra Derham, Head of Technical IP at Amadeus. In this episode, we hear about Cassandra’s perspectives on leadership and hiring, why we need to create a holistic IP strategy, and how to get there. We are so grateful to Cassandra for sharing her time, perspectives, and stories with us!  

We are so excited to share a fascinating conversation with Cassandra Derham, Head of Technical IP at Amadeus. In this episode, we hear about Cassandra’s perspectives on leadership and hiring, why we need to create a holistic IP strategy, and how to get there. We are so grateful to Cassandra for sharing her time, perspectives, and stories with us!

The BlueFoot Dance with Cassandra Derham