Antony Arena's guest appearances

Antony Arena

Just Go Grind with Justin Gordon

StreamTime Podcast

Elon Musk

Bill Gates

Tim Ferriss

Jack Hughes

Mikey Taylor

Gary Arndt

Omar Zenhom

Chris Lee

Jennifer Smith

Andrew Parker

John Lee Dumas

Austin Belcak

Sam Adams

Vanessa Larco

Andreessen Horowitz

OwlTail

Aura

After studying Communications and Marketing, Antony worked in Advertising Agencies for many years as a Strategic Planner and later running his own agency. He noticed opportunities in the marketplace around a lack in tech-focused content distribution platforms for immersive experiences and sought to create one. Many years later, and with the help of some very talented people, Antony has lead the creation of Aura and has begun commercializing it during COVID with success.  Some of the Topics Covered by Antony in this Episode    What Unbnd does and how it got started Why Antony built a bar for cash flow to support Unbnd How Antony got a partnership with the NBA early on with Unbnd The various applications for Unbnd's tech and how they decided which to prioritize Building out the different functionality for Unbnd How Antony secured a partnership with Rakuten How long it took to create an MVP and then a full product for Unbnd Building the team behind Unbnd Where Antony's time is spent today in the business as a whole   Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

After studying Communications and Marketing, Antony worked in Advertising Agencies for many years as a Strategic Planner and later running <a href="https://unbnd.com.au/" rel="noreferrer noopener nofollow" target="_blank">his own agency</a>. He noticed opportunities in the marketplace around a lack in tech-focused content distribution platforms for immersive experiences and sought to create one. Many years later, and with the help of some very talented people, Antony has lead the creation of <a href="https://thisisaura.com/" rel="noreferrer noopener nofollow" target="_blank">Aura</a> and has begun commercializing it during COVID with success. Some of the Topics Covered by Antony in this Episode <ul> <li>What Unbnd does and how it got started</li> <li>Why Antony built a bar for cash flow to support Unbnd</li> <li>How Antony got a partnership with the NBA early on with Unbnd</li> <li>The various applications for Unbnd's tech and how they decided which to prioritize</li> <li>Building out the different functionality for Unbnd</li> <li>How Antony secured a partnership with Rakuten</li> <li>How long it took to create an MVP and then a full product for Unbnd</li> <li>Building the team behind Unbnd</li> <li>Where Antony's time is spent today in the business as a whole</li> </ul> Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbURDaXp6XzVLZWdjNldjYUtSekhGWjRzRVJYUXxBQ3Jtc0trUVJ2aEZGV2xob1NaZ3MtOGMtbC1vYlZpbnhOWW8yZlpUdjVvQXl3YWtEVVNnWnBJZ28zZUhxeVFHSkZfb2R6aGlnUHVwQ25MbWdHbzBIaFNVZHFabUhGNGVaOF9WZnptN2ZIQU9TOGoxYmF1aGYzVQ%3D%3D&amp;q=https%3A%2F%2Fwww.justgogrind.com%2Fnewsletter%2F" rel="nofollow noopener" target="_blank">https://www.justgogrind.com/newsletter/</a> Listen to all episodes of the Just Go Grind Podcast: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbHk1UzBzQ0VMcXZYUXFkbTQ3WHFES0dWUlNpd3xBQ3Jtc0ttc09EMlM4dkNoNHFkSTIwcWFOUWhyVEVGU2h0XzNYZHdrWjNCaHVSR2NBR1FFUU94Q1hNbTVaSXJlX1VPelctVzB1LW1RdDlTNVhibEJyem9nZVloaW5qYURKQkR2Vzl5eGc2Um5aUnNLLTVpWWxaTQ%3D%3D&amp;q=https%3A%2F%2Fwww.justgogrind.com%2Fpodcast%2F" rel="nofollow noopener" target="_blank">https://www.justgogrind.com/podcast/</a> Follow Justin Gordon on Twitter: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbVZ0ZU16T0JGSTFUUUdrQUt2UFVVUEFQa3VxQXxBQ3Jtc0tua2p4ZkRvU3Z3LUR5Zmh0cGZOUVVMbWU2QS1ib1luaXBoWG1aN29vbmNrTHFBMW5iMXdWeXVQeDlOajBLOUhRX01TdDlCNWJ6OXB3bFFPanJPS2VCVXBlamowQm1mQVJ5X1M2ZlpNRHdoNkxhbUtlZw%3D%3D&amp;q=https%3A%2F%2Ftwitter.com%2Fjustingordon212" rel="nofollow noopener" target="_blank">https://twitter.com/justingordon212</a> Follow Justin Gordon on Instagram: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbWlnRHNLNGRna1ZKaE9FbFNRcmdUQ2JmdnE5Z3xBQ3Jtc0tuZTk1SEdNZVpCZS1fTWJQNEZlaUtQOWFlOHd2eTdYTHBKZU5sWDVtSWYxQ3NLMjNlcGM3YWN1UjA3b2xHU2dsQjZuWVQ2cmxldjBSbTFPLVc5akY5clFkUDlSQ0RUTERrczM1VVcyUTctSm02OFpMOA%3D%3D&amp;q=https%3A%2F%2Fwww.instagram.com%2Fjustingordon8%2F" rel="nofollow noopener" target="_blank">https://www.instagram.com/justingordon8/</a>

#252: Antony Arena, CEO at Unbnd Group, an Immersive Technology Creative Agency and the Creator of Aura, the Future of Interactive Mobile Entertainment