Gideon Ferber's guest appearances

Gideon Ferber

Living Live with Ross Video

Chris Kelly

Jeff Moore

David Ross

Cameron Reed

Jim Doyle

Todd Riggs

Nigel Spratling

Jenn Jarvis

Patrick Twomey

Brandon Rhoda

Mike Paquin

Kevin Cottam

Chris Mollomo

Mitch Rubenstein

Stephen Repass

OwlTail

On this episode of Living Live with Ross Video, host Tyler Kern was joined by Gideon Ferber, Ross Video Director of Product Management and Business Development for Ross Virtual Solution, and Chris Mollomo, Ross Video Manager, Virtual Design Group, Ross Virtual Solution.The trio tackled the sometimes-intimidating topic of rapidly advancing technology – though the sheer pace of today’s live production environment is overwhelming on its surface, paying careful attention to how these innovations can benefit your live productions can pay tremendous dividends.And some of the most exciting, Ferber said, are new applications for virtual and augmented reality.“We’re talking about virtual solutions, whether that’s virtual sets or augmented reality,” he said. “It used to be quite a hassle to build a set. Looking 10 to 15 years ago, it was extremely hard. Engines weren’t powerful enough. … Things have evolved and are much easier.”In fact, Ferber said, the entire, end-to-end workflow is now relatively simple, offering live production operations a way to overcome traditional “too-expensive, too-complicated” thinking.In the case of the virtualization of productions, Mollomo said the benefits are immediate and enormous.“At the end of the day, you end up saving money, because you’re not having to maintain these hard pieces,” he said. “You’re able to have many different environments in one studio. You can pare down the amount of cameras you’re using, if you wish. There are a lot of advantages to a virtual studio.”

On this episode of Living Live with Ross Video, host Tyler Kern was joined by Gideon Ferber, Ross Video Director of Product Management and Business Development for Ross Virtual Solution, and Chris Mollomo, Ross Video Manager, Virtual Design Group, Ross Virtual Solution.The trio tackled the sometimes-intimidating topic of rapidly advancing technology – though the sheer pace of today’s live production environment is overwhelming on its surface, paying careful attention to how these innovations can benefit your live productions can pay tremendous dividends.And some of the most exciting, Ferber said, are new applications for virtual and augmented reality.“We’re talking about virtual solutions, whether that’s virtual sets or augmented reality,” he said. “It used to be quite a hassle to build a set. Looking 10 to 15 years ago, it was extremely hard. Engines weren’t powerful enough. … Things have evolved and are much easier.”In fact, Ferber said, the entire, end-to-end workflow is now relatively simple, offering live production operations a way to overcome traditional “too-expensive, too-complicated” thinking. In the case of the virtualization of productions, Mollomo said the benefits are immediate and enormous.“At the end of the day, you end up saving money, because you’re not having to maintain these hard pieces,” he said. “You’re able to have many different environments in one studio. You can pare down the amount of cameras you’re using, if you wish. There are a lot of advantages to a virtual studio.”

AR and Virtual Set Magic with Gideon Ferber and Chris Mollomo

On this episode of Living Live with Ross Video, Director of Product Marketing, XPression Patrick Twomey and Director of Product Marketing, Virtual Solutions Gideon Ferber joined host Tyler Kern to discuss the upcoming presidential election and how video producers can best leverage their craft to deliver engaging coverage. Twomey said that one of the biggest challenges facing election coverage is the uptick in what’s asked of crews that aren’t specifically focusing on that coverage. “Generally, the resources available at a TV station in North America, or at least in the United States … are compartmentalized,” he said. “So, the same team that’s covering other current events and other stories in the market will be repurposed at the last second to cover elections. The graphics teams don’t have people dedicated to cutting out headshots and candidate information and logos.” As opposed to pre-planning election coverage, Twomey said, many stations simply focus on regular coverage and programming until it’s time to step it up as the election draws near. Though election coverage is critically important, this lack of attention beforehand, combined with a feeling that much of it can’t be planned in advance, regardless, holds that coverage back. Fortunately, Twomey said, there’s a solution in the form of applying resources already available to many stations. “A lot of broadcasters don’t even realize that some of the data tools are already in the building,” he said. “The same information that they use to drive their tickers, for example, on the bottom of the screen, whether it’s for school closings or headlines for the morning newscast. Usually, those same tools have some type of application for elections.” Kern, Twomey and Ferber also discussed being flexible and proactive instead of reactionary, crafting storytelling with graphics, and more.

On this episode of Living Live with <a href="https://www.rossvideo.com/" rel="nofollow" target="_blank">Ross Video</a>, Director of Product Marketing, <a href="https://www.rossvideo.com/products-services/acquisition-production/cg-graphics-systems/xpression/" rel="nofollow" target="_blank">XPression</a> <a href="https://marketscale.com/industries/contributors/patrick-twomey/" rel="nofollow" target="_blank">Patrick Twomey</a> and Director of Product Marketing, <a href="https://www.rossvideo.com/applications/virtual-studio/" rel="nofollow" target="_blank">Virtual Solutions</a> <a href="https://marketscale.com/industries/contributors/gideon-ferber/" rel="nofollow" target="_blank">Gideon Ferber</a> joined host <a href="https://marketscale.com/industries/contributors/tyler-kern/" rel="nofollow" target="_blank">Tyler Kern</a> to discuss the upcoming presidential election and how video producers can best leverage their craft to deliver engaging coverage. Twomey said that one of the biggest challenges facing election coverage is the uptick in what’s asked of crews that aren’t specifically focusing on that coverage. “Generally, the resources available at a TV station in North America, or at least in the United States … are compartmentalized,” he said. “So, the same team that’s covering other current events and other stories in the market will be repurposed at the last second to cover elections. The graphics teams don’t have people dedicated to cutting out headshots and candidate information and logos.” As opposed to pre-planning election coverage, Twomey said, many stations simply focus on regular coverage and programming until it’s time to step it up as the election draws near. Though election coverage is critically important, this lack of attention beforehand, combined with a feeling that much of it can’t be planned in advance, regardless, holds that coverage back. Fortunately, Twomey said, there’s a solution in the form of applying resources already available to many stations. “A lot of broadcasters don’t even realize that some of the data tools are already in the building,” he said. “The same information that they use to drive their tickers, for example, on the bottom of the screen, whether it’s for school closings or headlines for the morning newscast. Usually, those same tools have some type of application for elections.” Kern, Twomey and Ferber also discussed being flexible and proactive instead of reactionary, crafting storytelling with graphics, and more.

Leveraging Video to Cover Elections with Patrick Twomey and Gideon Ferber