James Yuille's guest appearances

James Yuille

It's No Secret with Dr T.

Celebrate Living History Australia

The Systems Zone podcast

Pat Flynn

Omar Zenhom

John Lee Dumas

Jesse Cole

Jamie Baker

Travis Chappell

Lee Huffman

Laura Petersen

Gavin Baker

Jason Feifer

Ronsley Vaz

Chris Dayley

Carey Rome

Adam Franklin

Nicole Baldinu

OwlTail

On this episode, I have a conversation with James Yuille from Media Glue.  James has an expansive marketing career and brings his insights into Google Adverts in this informative podcast episode. We discuss all the elements of a google advert, keywords, keyword research, how you start to put an advert together.  Along with so much more.  If you’ve been thinking about running google adverts, then this is the episode for you. Want more systems tools and resources?  Download your copy 81 Tasks to Outsource to a VA. Need community support? Join my Facebook group, the Systems Zone  Show notes can be found at https://adminaholics.com/podcast

On this episode, I have a conversation with James Yuille from Media Glue.  James has an expansive marketing career and brings his insights into Google Adverts in this informative podcast episode. We discuss all the elements of a google advert, keywords, keyword research, how you start to put an advert together.  Along with so much more.  If you’ve been thinking about running google adverts, then this is the episode for you. Want more systems tools and resources? <ul> <li>Download your copy <a href="https://adminaholics.com/81tasks" rel="nofollow" target="_blank">81 Tasks to Outsource to a VA</a>.</li> <li>Need community support? Join my Facebook group, <a href="http://www.facebook.com/groups/thesystemszone/" rel="noopener nofollow" target="_blank">the Systems Zone</a></li> </ul> Show notes can be found at <a href="https://adminaholics.com/podcast" rel="nofollow" target="_blank">https://adminaholics.com/podcast</a>

10. Google Adwords with James Yuille

Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue, and that is what his company does, help businesses get found on Google.  Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.  On this episode we discuss:   Identifying and understanding who is a Google Ads expert.  The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe) Google does not endorse SEO  "SEO is all about trying to beat Googles algorithm, and that won't happen."  The history of Coke trying a new recipe How to deal with a nuisance competitor  "Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field".  Newbie Mistakes The secret to a successful campaign on Google Ads is the preparation. Then, there is a lot more work to do. It's like fine-tuning a supercar.   Look at Ads every couple of days At the end of 30-days look at the data rather than the results Review of Keywords Split testing Conversion tracking, etc.    Position on page  Google rewards relevance - the ad has got to mention the relevant words Quality Score: Ad and page congruence Bib ($) times Quality Score determines rank on page     Have a strong negative keyword list - I do not want my ad to show if these words are searched. The value of a client/customer/patient Google Analytics  Age of websites - Budget to replace your site every three years.  Speed of websites. Page loading and mobile loading   https://www.thinkwithgoogle.com/feature/testmysite  "Google won't tell you how to get better organic results, there a media company". FREE DOWNLOAD From James: Are Google Ads Right For Your Business?  Monday Morning Tip Spend time documenting what problem you solve and who you solve it for. Then ask, is what you do relevant?  If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with James Yuille at Media Glue.  If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.  FREE DOWNLOAD:  First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  12 Secrets to Get More People Through Your Front Door If you like this episode you will enjoy:  Episode 157: How To Avoid SEO BS with Nicky Jurd  Episode 153: Aligning Your Social Media To Your Business with Matt Hanham  Episode 138: Why 76% of Google &amp; Facebook Ads Are Wasted with Chris Dayley 

Do you want more motivated buyers to your website and be found on Google? My guest, <a href="https://mediaglue.com.au/about/" rel="noopener nofollow" target="_blank">James Yuille</a> is the owner of <a href="https://mediaglue.com.au/" rel="noopener nofollow" target="_blank">Media Glue</a>, and that is what his company does, help businesses get found on Google.  Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.  On this episode we discuss:  <ul> <li>Identifying and understanding who is a Google Ads expert. </li> <li>The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe)</li> <li>Google does not endorse SEO</li> </ul> "SEO is all about trying to beat Googles algorithm, and that won't happen." <ul> <li>The history of Coke trying a new recipe</li> <li>How to deal with a nuisance competitor</li> </ul> "Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field". <ul> <li>Newbie Mistakes</li> <li>The secret to a successful campaign on Google Ads is the preparation.</li> <li>Then, there is a lot more work to do. It's like fine-tuning a supercar.  <ul> <li>Look at Ads every couple of days</li> <li>At the end of 30-days look at the data rather than the results</li> <li>Review of Keywords</li> <li>Split testing</li> <li>Conversion tracking, etc. </li> </ul> </li> <li>Position on page <ul> <li>Google rewards relevance - the ad has got to mention the relevant words</li> <li>Quality Score: Ad and page congruence</li> <li>Bib ($) times Quality Score determines rank on page</li> </ul> </li> </ul> <ul> <li>Have a strong negative keyword list - I do not want my ad to show if these words are searched.</li> <li>The value of a client/customer/patient</li> <li>Google Analytics </li> <li>Age of websites - Budget to replace your site every three years. </li> <li>Speed of websites. Page loading and mobile loading </li> </ul> <a href="https://www.thinkwithgoogle.com/feature/testmysite" rel="nofollow" target="_blank">https://www.thinkwithgoogle.com/feature/testmysite</a> "Google won't tell you how to get better organic results, there a media company". FREE DOWNLOAD From James: <a href="https://mediaglue.com.au/ads/" rel="noopener nofollow" target="_blank">Are Google Ads Right For Your Business? </a> Monday Morning Tip Spend time documenting what problem you solve and who you solve it for. Then ask, is what you do relevant?  If you have any questions about this podcast episode, please contact me at <a href="mailto:tf@tysonfranklin.com" rel="nofollow">tf@tysonfranklin.com</a>, or you can connect with James Yuille at <a href="https://mediaglue.com.au/contact-us/" rel="noopener nofollow" target="_blank">Media Glue</a>.  If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the <a href="https://www.tysonfranklin.com/podcast/podiatry-legends" rel="nofollow" target="_blank">Podiatry Legends Podcast</a>.  FREE DOWNLOAD: <a href="https://www.tysonfranklin.com/news/blog/1117-free-chapter-from-it-s-no-secret-there-s-money-in-small-business" rel="nofollow" target="_blank"> First 16 Pages of My Book</a> – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; <a href="https://www.tysonfranklin.com/its-no-secret-theres-money-in-podiatry" rel="nofollow" target="_blank">It's No Secret There's Money In Podiatry</a>.  <a href="https://www.tysonfranklin.com/12-secrets" rel="nofollow" target="_blank">12 Secrets to Get More People Through Your Front Door</a> If you like this episode you will enjoy: <a href="https://www.tysonfranklin.com/news/podcast/6323-157-how-to-avoid-seo-bs-with-nicky-jurd" rel="nofollow" target="_blank"> Episode 157: How To Avoid SEO BS with Nicky Jurd</a> <a href="https://www.tysonfranklin.com/news/podcast/6288-153-aligning-social-media-to-your-business-with-matt-hanham" rel="nofollow" target="_blank"> Episode 153: Aligning Your Social Media To Your Business with Matt Hanham</a> <a href="https://www.tysonfranklin.com/news/podcast/6120-138-why-76-of-google-and-facebook-budgets-are-wasted-with-chris-dayley" rel="nofollow" target="_blank"> Episode 138: Why 76% of Google &amp; Facebook Ads Are Wasted with Chris Dayley </a>

159 - Google Ads & Pay Per Click with James Yuille