Jorge Luzio's guest appearances

Jorge Luzio

Mosaic of China

Mosaic of China 英语脱口秀

Greg Nance

Wendy Saunders

Michael Kinsey

Ajay Jain

Eric Olander

Lissanthea Taylor

Tom Barker

Oscar Fuchs

Nick Yu

Jamie Barys

Sebastien Denes

Vladimir Djurovic

Duvel Moortgat

Lexie Comstock

Angie Wu

OwlTail

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China.   Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it. Chapters 00:00 - Trailer &amp; Intro 02:56 - Part 1 24:32 - Part 2 30:47 - Outro   Instagram: www.instagram.com/oscology Facebook: www.facebook.com/mosaicofchina WeChat: www.mosaicofchina.com/wechat

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China. Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it. Chapters 00:00 - Trailer &amp; Intro 02:56 - Part 1 24:32 - Part 2 30:47 - Outro <a href="http://www.instagram.com/oscology" rel="nofollow" target="_blank">Instagram</a>: <a href="http://www.instagram.com/oscology" rel="nofollow" target="_blank">www.instagram.com/oscology</a> <a href="http://www.facebook.com/mosaicofchina" rel="nofollow" target="_blank">Facebook</a>: <a href="http://www.facebook.com/mosaicofchina" rel="nofollow" target="_blank">www.facebook.com/mosaicofchina</a> <a href="http://www.mosaicofchina.com/wechat" rel="nofollow" target="_blank">WeChat</a>: <a href="http://www.mosaicofchina.com/wechat" rel="nofollow" target="_blank">www.mosaicofchina.com/wechat</a>

The Bubbles Wizard (Jorge LUZIO, China Marketing for Sprite & Fanta at Coca-Cola)