Anna Chokina's guest appearances

Anna Chokina

The Leader | Evening Standard daily

How to be a CEO

OwlTail

This is an Invitation to Meet Anna Chokina, CEO of Cellular Goods. They’re a cannabinoid wellness start-up, trying to make headway in an emerging market, where competition is already fierce and getting stronger all the time. They’re offering CBD and CBG products from health supplements to skin care, but how do you persuade customers to try something new?It’s a problem Anna’s had to overcome before in her many jobs for huge companies including Avon, PepsiCo and Procter and Gamble, but is it harder in a startup?In this show we talk about:The visit to an Alaskan pot shop where Anna discovered CBD productsThe CBD market and its difficulties, including reputational onesThe public’s rediscovery of science since the pandemicYou can listen to the full interview in our An Invitation To Meet series here.For more business news, interviews and analysis go to standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.

This is an Invitation to Meet Anna Chokina, CEO of <a href="https://cellular-goods.com/" rel="noopener noreferrer nofollow" target="_blank">Cellular Goods.</a> They’re a cannabinoid wellness start-up, trying to make headway in an emerging market, where competition is already fierce and getting stronger all the time. They’re offering CBD and CBG products from health supplements to skin care, but how do you persuade customers to try something new?It’s a problem Anna’s had to overcome before in her many jobs for huge companies including Avon, PepsiCo and Procter and Gamble, but is it harder in a startup?In this show we talk about: <ul><li>The visit to an Alaskan pot shop where Anna discovered CBD products</li><li>The CBD market and its difficulties, including reputational ones</li><li>The public’s rediscovery of science since the pandemic</li></ul> You can listen to the full interview in our <a href="https://pod.fo/e/1145d9" rel="noopener noreferrer nofollow" target="_blank">An Invitation To Meet series here</a>.For more business news, interviews and analysis go to <a href="https://open.acast.com/shows/61efc450dc4aa800136f9bc1/episodes/standard.co.uk/business" rel="noopener noreferrer nofollow" target="_blank">standard.co.uk/business</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Bonus Content: Cannabinoids with Cellular Goods CEO, Anna Chokina  

This is an Invitation to Meet Anna Chokina, CEO of Cellular Goods. They’re a cannabinoid wellness start-up, trying to make headway in an emerging market, where competition is already fierce and getting stronger all the time. They’re offering CBD and CBG products from health supplements to skin care, but how do you persuade customers to try something new? It’s a problem Anna’s had to overcome before in her many jobs for huge companies including Avon, PepsiCo and Procter and Gamble, but is it harder in a startup?In this show we talk about:The visit to an Alaskan pot shop where Anna discovered CBD productsThe CBD market and its difficulties, including reputational onesThe public’s rediscovery of science since the pandemicThe difference between CBD and CBGHow to capitalise on first mover advantageThe social network platform ban on cannabinoid advertisingMarketing as a force for goodFor more business news, interviews and analysis go to standard.co.uk/business See acast.com/privacy for privacy and opt-out information.

This is an Invitation to Meet Anna Chokina, CEO of Cellular Goods. They’re a cannabinoid wellness start-up, trying to make headway in an emerging market, where competition is already fierce and getting stronger all the time. They’re offering CBD and CBG products from health supplements to skin care, but how do you persuade customers to try something new? It’s a problem Anna’s had to overcome before in her many jobs for huge companies including Avon, PepsiCo and Procter and Gamble, but is it harder in a startup?In this show we talk about: <ul><li>The visit to an Alaskan pot shop where Anna discovered CBD products</li><li>The CBD market and its difficulties, including reputational ones</li><li>The public’s rediscovery of science since the pandemic</li><li>The difference between CBD and CBG</li><li>How to capitalise on first mover advantage</li><li>The social network platform ban on cannabinoid advertising</li><li>Marketing as a force for good</li></ul> For more business news, interviews and analysis go to <a href="standard.co.uk/business" rel="noopener noreferrer nofollow" target="_blank">standard.co.uk/business</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.