6 Podcast Episodes
How Curiosity Fueled Duarte Garrido’s Social Career
How Curiosity Fueled Duarte Garrido’s Social Career
There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef! ... Read more
4 Nov 2022
•
49mins
How values drive buying intent, with Coca-Cola HBC's Duarte Garrido
How values drive buying intent, with Coca-Cola HBC's Duarte Garrido
Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen ... Read more
6 Jun 2022
•
27mins
Episode 179 / Duarte Garrido / Coca-Cola HBC / Head of Social Media
Episode 179 / Duarte Garrido / Coca-Cola HBC / Head of Social Media
For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Soc... Read more
6 Jun 2022
•
27mins
How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC
How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC
Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Tr... Read more
1 Jun 2022
•
52mins
Building Trust on Social with Duarte Garrido, Head of Social Media at Coca-Cola hbc
Building Trust on Social with Duarte Garrido, Head of Social Media at Coca-Cola hbc
Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social medi... Read more
29 Apr 2022
•
47mins
Ep 35 - "How to Rethink Failure in Your Career" with Coca Cola HBC's Duarte Garrido
Ep 35 - "How to Rethink Failure in Your Career" with Coca Cola HBC's Duarte Garrido
Failure. Terrible isn't it, especially when you think about it in terms of your career.This month on the HIGHER! Career ... Read more
8 Feb 2022
•
36mins