Talkdesk CMO Kathie Johnson's guest appearances

Talkdesk CMO Kathie Johnson

The Official SaaStr Podcast: SaaS | Founders | Investors

OwlTail

Kady Srinivasan

Vinay Bhagat

Klaviyo SVP

Cynthia Gumbert

To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future.   Full video: https://youtu.be/eGL9ndS3Kmk   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future. Full video: <a href="https://youtu.be/eGL9ndS3Kmk" rel="noopener nofollow" target="_blank">https://youtu.be/eGL9ndS3Kmk</a> Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: <a href="https://www.saastr.com/subscribeform" rel="nofollow" target="_blank">https://www.saastr.com/subscribeform</a> Twitter: <a href="https://twitter.com/saastr" rel="nofollow" target="_blank">https://twitter.com/saastr</a> LinkedIn: <a href="https://www.linkedin.com/company/2724976" rel="nofollow" target="_blank">https://www.linkedin.com/company/2724976</a> Quora Group: <a href="https://www.quora.com/q/cloud" rel="nofollow" target="_blank">https://www.quora.com/q/cloud</a> Facebook: <a href="https://www.facebook.com/SaaStr/" rel="nofollow" target="_blank">https://www.facebook.com/SaaStr/</a> Instagram: <a href="https://www.instagram.com/saastr/" rel="nofollow" target="_blank">https://www.instagram.com/saastr/</a> Our North American Event: <a href="https://bit.ly/2OXeAYh" rel="nofollow" target="_blank">https://bit.ly/2OXeAYh</a> Our European Event: <a href="https://bit.ly/2OZTad8" rel="nofollow" target="_blank">https://bit.ly/2OZTad8</a>

SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, SmartBear CMO Cynthia Gumbert and TrustRadius Founder and CEO Vinay Bhagat