Jaclyn Grauman's guest appearances

Jaclyn Grauman

Beauty Is Your Business - beautytech and beauty innovation

The Social Impact Startup

Michelle Silverstein

Kim Taylor

Gail Sagel

Julie Mathers

Allie Egan

Bobbi Brown

Sarah Lee

Divya Gugnani

Marie Claire

Allison McNamara

Tina Hedges

April Gargiulo

Barb Stegemann

Nancy Twine

Mark Curry

OwlTail

Jaclyn and Michelle are Co-Founders of The Verticale, a human-centric marketplace where consumers can conveniently and consciously shop and support better businesses. What originally began as a media site has evolved into a commerce platform that focuses on building the emotional connection between digitally native brands and consumers by focusing on verification and transparency in lieu of greenwashing.   In our conversation we discuss:    The Verticale Values and their vetting process for potential vendors Why they prioritize giving 1% of all sales to rotating causes The most important traits to embody when building a business Their human centric tone about trying to make better choices everyday but understanding that the process isn’t going to be perfect And why they’re focused on eliminating the concept of greenwashing altogether    Convenience at times can cause us to think in the short-term, but what Jaclyn and Michelle are building creates a convenient and conscious shopping experience, allowing people to buy according to their values and support the businesses that are doing the work to create long-term change.     Connect with Jaclyn &amp; Michelle: https://www.theverticale.com/ https://www.instagram.com/theverticale/?hl=en     Our intro theme song is “Pico &amp; Westwood” by Esbie Fonte. Check her out here: https://www.esbiefonte.com/

Jaclyn and Michelle are Co-Founders of The Verticale, a human-centric marketplace where consumers can conveniently and consciously shop and support better businesses. What originally began as a media site has evolved into a commerce platform that focuses on building the emotional connection between digitally native brands and consumers by focusing on verification and transparency in lieu of greenwashing. In our conversation we discuss: <ul> <li>The Verticale Values and their vetting process for potential vendors</li> <li>Why they prioritize giving 1% of all sales to rotating causes</li> <li>The most important traits to embody when building a business</li> <li>Their human centric tone about trying to make better choices everyday but understanding that the process isn’t going to be perfect</li> <li>And why they’re focused on eliminating the concept of greenwashing altogether</li> </ul> Convenience at times can cause us to think in the short-term, but what Jaclyn and Michelle are building creates a convenient and conscious shopping experience, allowing people to buy according to their values and support the businesses that are doing the work to create long-term change. Connect with Jaclyn &amp; Michelle: <a href="https://www.theverticale.com/" rel="nofollow" target="_blank">https://www.theverticale.com/</a> <a href="https://www.instagram.com/theverticale/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/theverticale/?hl=en</a> Our intro theme song is “Pico &amp; Westwood” by Esbie Fonte. Check her out here: <a href="https://www.esbiefonte.com/" rel="nofollow" target="_blank">https://www.esbiefonte.com/</a>

Episode 56:  The marketplace for human-centric & value driven brands with Jaclyn Grauman and Michelle Silverstein - Co-Founders,  The Verticale

A platform for ethical digitally native brands, The Verticale works to create a place for finding the new generation of innovative brands that stand for something beyond the product: real people behind them that aim to work toward a better tomorrow. Founders Jaclyn Grauman &amp; Michelle Silverstein share how they look for brands that meets at least one of their core values, a brand that produces quality, trusted goods, and one that takes a human-centric approach; about the advantages of having built relationships with hundreds of founders because of The Verticale’s media site; the problem with working with traditional retailers; why finding the right co-founder is like finding a soulmate; and some self-care routines which have been crucial during the pandemic. ‍Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

A platform for ethical digitally native brands, The Verticale works to create a place for finding the new generation of innovative brands that stand for something beyond the product: real people behind them that aim to work toward a better tomorrow. Founders Jaclyn Grauman &amp; Michelle Silverstein share how they look for brands that meets at least one of their core values, a brand that produces quality, trusted goods, and one that takes a human-centric approach; about the advantages of having built relationships with hundreds of founders because of The Verticale’s media site; the problem with working with traditional retailers; why finding the right co-founder is like finding a soulmate; and some self-care routines which have been crucial during the pandemic. ‍<a href="https://www.instagram.com/beautybizshow/" rel="payment nofollow" target="_blank">Instagram: https://www.instagram.com/beautybizshow/</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Jaclyn Grauman & Michelle Silverstein of The Verticale - Brands That Stand for Something 