Jeff Zurschmeide's guest appearances

Jeff Zurschmeide

Cars Yeah

The PR Playbook Podcast

John Hotchkis

Mike Brewer

Dave Kindig

Larry Dixon

Bill Goldberg

David Smith

Adam Carolla

Harley Davidson

Mark Lambert

Jack Roush

Lance Stander

Ryan Truax

Martin Klein

Doug Breuninger

Pontus Fontaeus

OwlTail

One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journalist. This interview with veteran journalist, Jeff Zurschmeide will give you an inside look at the editorial process so you can pitch and understand the media more effectively.  Check out our website to view the resources for this podcast - tips on pitching and how pitching works.  Support the show

One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journalist. This interview with veteran journalist, Jeff Zurschmeide will give you an inside look at the editorial process so you can pitch and understand the media more effectively.  Check out our website to view the resources for this podcast - tips on pitching and how pitching works.  <a href="https://www.thesilvertelegram.com/the-pr-playbook-podcast-1" rel="payment nofollow" target="_blank">Support the show</a>

Ep. 15 - Good pitching protocol and best practices - Interview with Jeff Zurschmeide

Jeff Zurschmeide is an automotive journalist and author from Portland, Oregon. He’s the Editor in Chief of Maximum Drive magazine, automotive reviewer for The Oregonian newspaper, and he’s the author of 8 books on a wide variety of automotive topics - and he’s working on his 9th book.

Jeff Zurschmeide is an automotive journalist and author from Portland, Oregon. He’s the Editor in Chief of Maximum Drive magazine, automotive reviewer for The Oregonian newspaper, and he’s the author of 8 books on a wide variety of automotive topics - and he’s working on his 9th book.

084:  Jeff Zurschmeide, Editor for Maximum Drive Magazine and Publisher of 8 Books