Erica Kerner's guest appearances

Erica Kerner

The MadTech Podcast

Rachel Smith

Adam Ray

Chris Stephenson

Richard Reeves

Paul Evans

Neil Jones

Azad Ali

David Hayter

Jay Richards

Fiona Davis

Cassie Stevens

Laura Collins

Chris Stark

Gai Le Roy

Tom Kershaw

OwlTail

Wendy Hogan

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech.    In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future? – The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus – Why we need to stop referring to marketers as ‘advertisers’ – The rise of the Chief Experience Officer – How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future? – The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus – Why we need to stop referring to marketers as ‘advertisers’ – The rise of the Chief Experience Officer – How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

15: Erica Kerner & Wendy Hogan, The Marketing Society