Aaron Sanandres's guest appearances

Aaron Sanandres

The Glossy Podcast

The Modern Retail Podcast

RETHINK RETAIL

Anna Harman

Janice Sullivan

Rebecca Taylor

Sarah LaFleur

Matt Alexander

Jeremy Cai

Kelly Kowal

Hali Borenstein

Anthony Marino

Nadia Boujarwah

Kerry Cooper

Karla Gallardo

Ariane Goldman

Henry Davis

Michele Romanow

OwlTail

In this episode of the RETHINK Retail podcast, guest host and Top Retail Influencer Ron Thurston sits down with Aaron Sanandres, the CEO and Co-founder of UNTUCKit.Aaron shares his insights on how UNTUCKit has been able to streamline its in-store operations and improve productivity despite the challenges of the past few years amid the pandemic. He also emphasizes the crucial role that employee engagement and satisfaction play in creating a positive customer experience.Throughout the conversation, Sanandres provides valuable tips and strategies for retailers looking to improve their in-store operations and create a more engaged workforce. Listeners will gain a deeper understanding of the challenges and opportunities facing today's retailers, as well as the importance of a customer-centric approach to business.Join us for this insightful conversation on the RETHINK Retail podcast with Aaron Sanandres, CEO and Co-founder of UNTUCKit.- - - - - -Host: Top Retail Influencer Ron ThurstonProduced by Gabriella Bock

In this episode of the RETHINK Retail podcast, guest host and Top Retail Influencer Ron Thurston sits down with Aaron Sanandres, the CEO and Co-founder of UNTUCKit. Aaron shares his insights on how UNTUCKit has been able to streamline its in-store operations and improve productivity despite the challenges of the past few years amid the pandemic. He also emphasizes the crucial role that employee engagement and satisfaction play in creating a positive customer experience. Throughout the conversation, Sanandres provides valuable tips and strategies for retailers looking to improve their in-store operations and create a more engaged workforce. Listeners will gain a deeper understanding of the challenges and opportunities facing today's retailers, as well as the importance of a customer-centric approach to business. Join us for this insightful conversation on the RETHINK Retail podcast with Aaron Sanandres, CEO and Co-founder of UNTUCKit. - - - - - - Host: Top Retail Influencer Ron Thurston Produced by Gabriella Bock

Aaron Sanandres, Co-Founder and CEO of UNTUCKit

2020 was a tough year for casual dress shirt brand Untuckit, but the company was able to adapt.While many retailers that catered to workwear completely changed their product lines to mesh better with the pandemic lifestyle, Untuckit opted to wait it out. “The decision was no -- no massive overhaul of our brand ethos was necessary,” said Aaron Sanandres, co-founder and CEO. Sanandres joined the Modern Retail Podcast and spoke about all the changes his company experienced.While Untuckit didn’t drastically change its strategy, it did make some smaller tweaks. Much of that had to do with marketing. The company has become known for casual dress shirts, but it has other products too. “We never really heavily marketed our non-core button-down shirt,” Sanandres said. The new focus, he said, “was shifting the messaging.”Fulfillment was another big change. While Untuckit began as a digital brand, it’s also opened up over 70 stores over the last few years. The company quickly made those locations fulfillment centers -- which Sanandres said was no easy feat. “I’m almost certain almost all DTC companies were late to the game when it comes to buy online pickup in store,” he said. Why? “The fact is, if you’re on Shopify, you will have a very difficult time executing a very clean [experience].”These changes -- along with many other -- meant that 2020 was a year of learning. Sanandres described it as humbling. His brand has been in growth mode for the last decade, but had to rethink priorities when stores closed and shopping patterns shifted. “I’m an optimist. I’m always seeing the glass half full opportunity that things are going to get better,” he said. “So this did test me a bit.”While Sanandres maintained that his company is still growing and healthy -- he said the business is still bigger than it was in 2019 -- he viewed this year and last as a way to rethink fundamentals. “Maybe it’s an opportunity really to rebalance the business,” he said.

2020 was a tough year for casual dress shirt brand Untuckit, but the company was able to adapt.While many retailers that catered to workwear completely changed their product lines to mesh better with the pandemic lifestyle, Untuckit opted to wait it out. “The decision was no -- no massive overhaul of our brand ethos was necessary,” said Aaron Sanandres, co-founder and CEO. Sanandres joined the Modern Retail Podcast and spoke about all the changes his company experienced.While Untuckit didn’t drastically change its strategy, it did make some smaller tweaks. Much of that had to do with marketing. The company has become known for casual dress shirts, but it has other products too. “We never really heavily marketed our non-core button-down shirt,” Sanandres said. The new focus, he said, “was shifting the messaging.”Fulfillment was another big change. While Untuckit began as a digital brand, it’s also opened up over 70 stores over the last few years. The company quickly made those locations fulfillment centers -- which Sanandres said was no easy feat. “I’m almost certain almost all DTC companies were late to the game when it comes to buy online pickup in store,” he said. Why? “The fact is, if you’re on Shopify, you will have a very difficult time executing a very clean [experience].”These changes -- along with many other -- meant that 2020 was a year of learning. Sanandres described it as humbling. His brand has been in growth mode for the last decade, but had to rethink priorities when stores closed and shopping patterns shifted. “I’m an optimist. I’m always seeing the glass half full opportunity that things are going to get better,” he said. “So this did test me a bit.”While Sanandres maintained that his company is still growing and healthy -- he said the business is still bigger than it was in 2019 -- he viewed this year and last as a way to rethink fundamentals. “Maybe it’s an opportunity really to rebalance the business,” he said.

‘DTC companies were late to the omnichannel game’: Untuckit’s Aaron Sanandres on leading a dress shirt brand during a pandemic

For most digitally-native brands, a retail concept is nothing more than a pop-up shop in a major city, but for Untuckit's co-founder and CEO Aaron Sanandres, a modern retail strategy demands a permanent physical footprint. Untuckit now boasts 50 retail doors across the United States and Canada. For Sanandres, it is vital to meet the consumers where they are. That's why you can also find an Untuckit shop on Amazon, which operates more like an outlet and is used to sell products that are from seasons past. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Sanandres live at the NRF Big Show to discuss how customer data is being used to improve in-store experiences, what his approach is to selling on Amazon and why retailers need a physical footprint.

For most digitally-native brands, a retail concept is nothing more than a pop-up shop in a major city, but for Untuckit's co-founder and CEO Aaron Sanandres, a modern retail strategy demands a permanent physical footprint. Untuckit now boasts 50 retail doors across the United States and Canada. For Sanandres, it is vital to meet the consumers where they are. That's why you can also find an Untuckit shop on Amazon, which operates more like an outlet and is used to sell products that are from seasons past. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Sanandres live at the NRF Big Show to discuss how customer data is being used to improve in-store experiences, what his approach is to selling on Amazon and why retailers need a physical footprint.

Untuckit's Aaron Sanandres: 'A modern retail strategy includes physical retail'