Gemma Calvert's guest appearances

Gemma Calvert

Neuromarketing

Prime Time with Timothy Go, Bharati Jagdish & Finance Presenter Chua Tian Tian

Elon Musk

Steven Pinker

Kamala Harris

Marc Jacobs

Karlie Kloss

Donald Trump

Jeff Bezos

Richard Branson

Mike Pompeo

Carlos Ghosn

Sean Murphy

Michael Kors

Charles Schwab

Serena Williams

Christopher Hilton

OwlTail

What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.See omnystudio.com/listener for privacy information.

<p>What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.</p><p>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.</p>

The Multiplier Effect: Professor Gemma Calvert, Nanyang Technological University