Dana McGraw's guest appearances

Dana McGraw

Televisionation

Identity Architects

Eddie Young

Halsey Minor

Steve Greenberg

James Joyce

Sheri Salata

Brian Greene

Andy Grammer

Jeff Miller

Mike Chen

Michael Smith

Nik Wallenda

Brendan Gahan

Max Haot

Carrie Sheffield

Jim Riley

OwlTail

Lauren Wetzel

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.

Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More

In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.--- More information on InfoSum <a href="https://www.infosum.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.infosum.com/</a> InfoSum Case Studies: <a href="http://www.infosum.com/resources/case-studies" rel="noopener noreferrer nofollow" target="_blank">http://www.infosum.com/resources/case-studies</a> --- Subscribe to our newsletter: <a href="http://www.infosum.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">http://www.infosum.com/newsletter</a>Follow us on LinkedIn: <a href="http://www.linkedin.com/company/infosumhq" rel="noopener noreferrer nofollow" target="_blank">http://www.linkedin.com/company/infosumhq</a>Follow us on Twitter: <a href="https://twitter.com/InfoSum" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/InfoSum</a>

Dana McGraw, Disney Advertising: We want to do the right thing by the consumer