Ulrik Lehrskov-Schmidt's guest appearances

Ulrik Lehrskov-Schmidt

Troubleshooting Agile

Impact Pricing

OwlTail

Commercial and technical debt are twins: when your product is mispriced, your engineering investment is out of whack too. Listen to this episode of Troubleshooting Agile to learn how you can build product plans that scale, with special guest Ulrik Lehrskov-Schmidt.Links:- Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2- Ulrik’s website: willingnesstopay.com- Ulrik’s YouTube channel  https://www.youtube.com/@SaaSPricing- Unselling episode link: https://soundcloud.com/troubleshootingagile/unselling-your-software--------------------------------------------------Order your copy of our book, Agile Conversations at agileconversations.comPlus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list.We'd love to hear any thoughts, ideas, or feedback you have about the show.Email us at info@agileconversations.comAbout Your HostsSquirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations.Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes.You can find out more about his work here: https://douglassquirrel.com/index.htmlJeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker.You can connect with him here: https://www.linkedin.com/in/jfredrick/

Commercial and technical debt are twins: when your product is mispriced, your engineering investment is out of whack too. Listen to this episode of Troubleshooting Agile to learn how you can build product plans that scale, with special guest Ulrik Lehrskov-Schmidt. Links: - Ulrik’s book The Pricing Roadmap: <a href="https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2" rel="nofollow" target="_blank">https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2</a> - Ulrik’s website: <a href="http://willingnesstopay.com" rel="nofollow" target="_blank">willingnesstopay.com</a> - Ulrik’s YouTube channel <a href="https://www.youtube.com/@SaaSPricing" rel="nofollow" target="_blank">https://www.youtube.com/@SaaSPricing</a> - Unselling episode link: <a href="https://soundcloud.com/troubleshootingagile/unselling-your-software" rel="nofollow" target="_blank">https://soundcloud.com/troubleshootingagile/unselling-your-software</a> -------------------------------------------------- Order your copy of our book, Agile Conversations at <a href="http://agileconversations.com" rel="nofollow" target="_blank">agileconversations.com</a> Plus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list. We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us at info@agileconversations.com About Your Hosts Squirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations. Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes. You can find out more about his work here: <a href="https://douglassquirrel.com/index.html" rel="nofollow" target="_blank">https://douglassquirrel.com/index.html</a> Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker. You can connect with him here: <a href="https://www.linkedin.com/in/jfredrick/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jfredrick/</a>

Ulrik Lehrskov-Schmidt: Commercial and Technical Debt

If you have one product per customer and aren't charging a princely sum, you're not pricing your customers right. Listen to this episode of Troubleshooting Agile to find out how you can take lessons in pricing a train ticket and apply them to your SAAS sales, with special guest Ulrik Lehrskov-Schmidt.Links:- Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2- Ulrik’s website: willingnesstopay.com- Ulrik’s YouTube channel  https://www.youtube.com/@SaaSPricing--------------------------------------------------Order your copy of our book, Agile Conversations at agileconversations.comPlus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list.We'd love to hear any thoughts, ideas, or feedback you have about the show.Email us at info@agileconversations.comAbout Your HostsSquirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations.Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes.You can find out more about his work here: https://douglassquirrel.com/index.htmlJeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker.You can connect with him here: https://www.linkedin.com/in/jfredrick/

If you have one product per customer and aren't charging a princely sum, you're not pricing your customers right. Listen to this episode of Troubleshooting Agile to find out how you can take lessons in pricing a train ticket and apply them to your SAAS sales, with special guest Ulrik Lehrskov-Schmidt. Links: - Ulrik’s book The Pricing Roadmap: <a href="https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2" rel="nofollow" target="_blank">https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1682577248&amp;sr=8-2</a> - Ulrik’s website: <a href="http://willingnesstopay.com" rel="nofollow" target="_blank">willingnesstopay.com</a> - Ulrik’s YouTube channel <a href="https://www.youtube.com/@SaaSPricing" rel="nofollow" target="_blank">https://www.youtube.com/@SaaSPricing</a> -------------------------------------------------- Order your copy of our book, Agile Conversations at <a href="http://agileconversations.com" rel="nofollow" target="_blank">agileconversations.com</a> Plus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list. We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us at info@agileconversations.com About Your Hosts Squirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations. Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes. You can find out more about his work here: <a href="https://douglassquirrel.com/index.html" rel="nofollow" target="_blank">https://douglassquirrel.com/index.html</a> Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker. You can connect with him here: <a href="https://www.linkedin.com/in/jfredrick/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jfredrick/</a>

Ulrik Lehrskov-Schmidt: Price Your Customer, Not Your Product

Ulrik Lehrskov-Schmidt is the partner of willingnesstopay.com where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying technology. He has founded and sold two different companies, and he has a master's degree from Harvard. He also has an upcoming book called “The Pricing Roadmap” which will be published this December. In this episode, Ulrik enumerates four (4) things that he thinks are the most important in SaaS pricing. He also shares his methods on product segmentation and explains why the traditional “good, better, and best” product tier is lacking some important details.   Why you have to check out today’s podcast:  Learn about designing your models as well as the structure of SaaS pricing Find out how different ‘tiered packaging’ is to Mark’s idea of good, better, best Understand what prescriptive solution is and why you should not do it    “Usually, people underestimate the pricing power they have in the market. So, I see, even if you had to do it blind, the chances that you could make more money by raising prices, even poorly, is better than what you're doing.” – Ulrik Lehrskov-Schmidt   Topics Covered: 01:47 – How Ulrik got into pricing 05:43 – The top four things that really matter in SaaS pricing 08:22 – There are no perfect outcomes; only workable and functional outcomes 09:27 – How Ulrik does product segmentation 12:09 – What is prescriptive solution and why you should avoid it 15:19 – Ulrik’s attempt on product packaging with conjoint analysis 18:04 – What Ulrik likes about being a pricing consultant 19:45 – Ulrik’s thoughts on the three tiers of products (Good, Better, Best) 21:24 – How Ulrik actually defines the tiered packaging model 22:08 – The specifics of “Tiered Packaging”; how it's different from good, better, best 28:30 – Ulrik’s pricing advice 29:59 – Connect with Ulrik   Key Takeaways: “If you have segments that are so different that they need different pricing models and product models, that's the first thing you need to figure out.” – Ulrik Lehrskov-Schmidt “There are two different high level tool boxes to do price discrimination; pricing matrix and packaging. Packaging runs on functionality, and pricing metrics on some volume or usage.” – Ulrik Lehrskov-Schmidt “There's not a perfect outcome. There is a workable outcome, functional outcome to run through. And then you might want to go back and change something if there is a better outcome to be had.” – Ulrik Lehrskov-Schmidt   People / Resources Mentioned:  The Pricing Roadmap: https://www.willingnesstopay.com/saas-pricing-book    Connect with Ulrik Lehrskov-Schmidt:  LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/ Website: https://www.willingnesstopay.com/ Email: ulrik@behaviouralstrategy.com    Connect with Mark Stiving:  LinkedIn: https://www.linkedin.com/in/stiving/ Email: mailto:mark@impactpricing.com 

Ulrik Lehrskov-Schmidt is the partner of <a href="https://www.willingnesstopay.com/" rel="nofollow" target="_blank">willingnesstopay.com</a> where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying technology. He has founded and sold two different companies, and he has a master's degree from Harvard. He also has an upcoming book called <a href="https://www.willingnesstopay.com/saas-pricing-book" rel="nofollow" target="_blank">“The Pricing Roadmap”</a> which will be published this December. In this episode, Ulrik enumerates four (4) things that he thinks are the most important in SaaS pricing. He also shares his methods on product segmentation and explains why the traditional “good, better, and best” product tier is lacking some important details. Why you have to check out today’s podcast: <ul> <li>Learn about designing your models as well as the structure of SaaS pricing</li> <li>Find out how different ‘tiered packaging’ is to Mark’s idea of good, better, best</li> <li>Understand what prescriptive solution is and why you should not do it</li> </ul> “Usually, people underestimate the pricing power they have in the market. So, I see, even if you had to do it blind, the chances that you could make more money by raising prices, even poorly, is better than what you're doing.” – Ulrik Lehrskov-Schmidt Topics Covered: 01:47 – How Ulrik got into pricing 05:43 – The top four things that really matter in SaaS pricing 08:22 – There are no perfect outcomes; only workable and functional outcomes 09:27 – How Ulrik does product segmentation 12:09 – What is prescriptive solution and why you should avoid it 15:19 – Ulrik’s attempt on product packaging with conjoint analysis 18:04 – What Ulrik likes about being a pricing consultant 19:45 – Ulrik’s thoughts on the three tiers of products (Good, Better, Best) 21:24 – How Ulrik actually defines the tiered packaging model 22:08 – The specifics of “Tiered Packaging”; how it's different from good, better, best 28:30 – Ulrik’s pricing advice 29:59 – Connect with Ulrik Key Takeaways: “If you have segments that are so different that they need different pricing models and product models, that's the first thing you need to figure out.” – Ulrik Lehrskov-Schmidt “There are two different high level tool boxes to do price discrimination; pricing matrix and packaging. Packaging runs on functionality, and pricing metrics on some volume or usage.” – Ulrik Lehrskov-Schmidt “There's not a perfect outcome. There is a workable outcome, functional outcome to run through. And then you might want to go back and change something if there is a better outcome to be had.” – Ulrik Lehrskov-Schmidt People / Resources Mentioned: <ul> <li>The Pricing Roadmap: <a href="https://www.willingnesstopay.com/saas-pricing-book" rel="nofollow" target="_blank">https://www.willingnesstopay.com/saas-pricing-book</a></li> </ul> Connect with Ulrik Lehrskov-Schmidt: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/ulriklehrskovschmidt/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ulriklehrskovschmidt/</a></li> <li>Website: <a href="https://www.willingnesstopay.com/" rel="nofollow" target="_blank">https://www.willingnesstopay.com/</a></li> <li>Email: ulrik@behaviouralstrategy.com</li> </ul> Connect with Mark Stiving: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/stiving/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stiving/</a></li> <li>Email: <a href="mailto:mark@impactpricing.com">mailto:mark@impactpricing.com</a></li> </ul>