Jake Berton's guest appearances

Jake Berton

Education Leadership and Beyond

Cranial Sewage

BizNinja Entrepreneur Radio

Crush It In Sales

Peter Shankman

Kyle Anderson

Tony Robbins

David Klein

Brian Cain

Bedros Keuilian

Chris Edwards

Sharon Lechter

John Lee Dumas

Amy Porterfield

Tim Jensen

Ross Williams

Corey Taylor

Mike Martin

Jen Esquer

OwlTail

Episode 157: #ELB 158 w Rheos Gear Sunglasses CEO & Founder Jake Berton

In this episode of BizNinja Entrepreneur Radio, Jake Berton had the idea to make affordable floating sunglasses so that water lovers would protect their eyes on the water. Now a seven-figure business Rheos is growing while still giving back to the community.Jake Berton began his entrepreneurial career by starting a digital marketing agency after college. Because they had freedom in their schedule, he and his wife decided to renovate an Airstream and travel around the country. They spent a lot of time out on the water, where Jake would often lose his sunglasses. His wife joked that it was their highest expense which sparked the idea to make a product that solved this issue.Eventually, they expanded into innovating a lens that would better protect the eyes while keeping it at an affordable price point. The business grew rapidly as they built out their team and processes. Rheos Gear is a great case study into launching a community-based product. Jake offers plenty of great advice for other entrepreneurs looking to define their niche and build a sustainable and profitable brand.Tune in!Key TakeawaysStarting out as an entrepreneur (1:50)The moment when Jake realized he had a real business opportunity (4:49)Lessons learned from the initial launch (6:00)Upcoming growth within the business (11:56)Importance of building processes (15:00)Coming up with an innovative product (17:05)Big goals for the company (21:00)Jake’s personal goals for the upcoming year (22:30)Additional Resources Check out Rheos Gear - Coupon Code BizNinja10 to save 10%You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of BizNinja Entrepreneur Radio, Jake Berton had the idea to make affordable floating sunglasses so that water lovers would protect their eyes on the water. Now a seven-figure business Rheos is growing while still giving back to the community.Jake Berton began his entrepreneurial career by starting a digital marketing agency after college. Because they had freedom in their schedule, he and his wife decided to renovate an Airstream and travel around the country. They spent a lot of time out on the water, where Jake would often lose his sunglasses. His wife joked that it was their highest expense which sparked the idea to make a product that solved this issue.Eventually, they expanded into innovating a lens that would better protect the eyes while keeping it at an affordable price point. The business grew rapidly as they built out their team and processes. Rheos Gear is a great case study into launching a community-based product. Jake offers plenty of great advice for other entrepreneurs looking to define their niche and build a sustainable and profitable brand.Tune in!Key Takeaways<ul><li>Starting out as an entrepreneur (1:50)</li><li>The moment when Jake realized he had a real business opportunity (4:49)</li><li>Lessons learned from the initial launch (6:00)</li><li>Upcoming growth within the business (11:56)</li><li>Importance of building processes (15:00)</li><li>Coming up with an innovative product (17:05)</li><li>Big goals for the company (21:00)</li><li>Jake’s personal goals for the upcoming year (22:30)</li></ul>Additional Resources Check out <a href="https://tyler.pro/rheos" rel="nofollow" target="_blank">Rheos Gear</a> - Coupon Code BizNinja10 to save 10%You can find the transcripts and more at<a href="https://www.bizninjaradio.com/" rel="nofollow" target="_blank"> http://bizninjaradio.com</a>Be sure to follow me on Instagram<a href="https://www.instagram.com/bizninja/" rel="nofollow" target="_blank"> @bizninja</a>---Subscribe to the podcast on<a href="https://podcasts.apple.com/us/podcast/bizninja-entrepreneur-radio/id1211991210?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/6QlYSZbC0kU5mpltsC5VrL?si=TB7_klo1TwGpCniiGT2Rgw" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://play.google.com/music/listen?u=0#/ps/Il3gsok2yp4iwmi5lkfrbx6bcyi" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/podcast/tyler-jorgenson/bizninja-entrepreneur-radio-2?refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on<a href="https://podcasts.apple.com/us/podcast/bizninja-entrepreneur-radio/id1211991210?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

Rheos Gear Founder Jake Berton

Jake and Becca Berton have built an incredible brand of floating sunglasses called Rheos. Wanted to share some highlights from my conversation with Jake as I recently interviewed him for the chapter my husband Ryan (Good Karma Sportfishing) and I are co-authoring for the best selling book series Brilliant Breakthroughs For The Small Business Owner. Thank you for listening!

Jake and Becca Berton have built an incredible brand of floating sunglasses called Rheos. Wanted to share some highlights from my conversation with Jake as I recently interviewed him for the chapter my husband Ryan (Good Karma Sportfishing) and I are co-authoring for the best selling book series Brilliant Breakthroughs For The Small Business Owner. Thank you for listening!

Episode 40: Confident Business Advice- Conversation w/ Jake Berton

The Sewage Crew gets back in the studio to cover some important topics (i.e. home runs, NFL start, gas shortage, and Brangelina breakup... among other things).  We talk to entrepreneur and Craniac, Jake Berton, about his latest venture, Rheos gear.  Quick plug:  please make sure to check out Rheos sunglasses. They float in water, only cost $50, and are the real deal.  Check out @rheosgear on both Twitter and Instagram to check them out yourself.  We finish with a new Top 3 and Are You Kidding Me.

Episode 13 - Jake Berton