Mack Collier's guest appearances

Mack Collier

The Marketing Book Podcast

On Brand with Nick Westergaard

StoryConnect: The Podcast

The Manage Your Message Podcast

Paul Smith

Dorie Clark

David Aaker

Anthony Iannarino

Carla Johnson

Jason Miller

Allen Gannett

Mark Schaefer

Will Leach

David Meerman Scott

Daniel Lemin

Anne Bahr Thompson

Alexandra Watkins

Andy Crestodina

Lee Odden

OwlTail

In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.  Among the topics Jim and Mack talk about…    The practical differences among “customers,” “fans,” and “influencers” How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company How and why major brands like Dell invest in brand ambassador programs or customer advisory panels Why your marketing message, when transferred through fans, carries much more influence What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing) The links among customer engagement, customer service, and overall customer experience A great example from Maker’s Mark  Links: Learn about Mack and his insights: https://mackcollier.com Check out Mack’s book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans:  https://thinklikearockstar.com Connect with Mack on LinkedIn:   https://www.linkedin.com/in/mackcollier/ Follow Mack on Twitter: https://twitter.com/MackCollier Learn more about Jim Karrh’s speaking topics and testimonials: https://jimkarrh.com/speaking Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:  https://jimkarrh.com/books  Follow Jim on Twitter: https://twitter.com/jimkarrh?lang=en Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimkarrh Sign up for the Message Manager Memo weekly email https://jimkarrh.com/ or email jim@jimkarrh.com

In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.  Among the topics Jim and Mack talk about…    <ul><li>The practical differences among “customers,” “fans,” and “influencers”</li> <li>How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company</li> <li>How and why major brands like Dell invest in brand ambassador programs or customer advisory panels</li> <li>Why your marketing message, when transferred through fans, carries much more influence</li> <li>What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing)</li> <li>The links among customer engagement, customer service, and overall customer experience</li> <li>A great example from Maker’s Mark</li> </ul> Links: Learn about Mack and his insights: <a href="https://mackcollier.com" rel="nofollow" target="_blank">https://mackcollier.com</a> Check out Mack’s book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans: <a href="https://thinklikearockstar.com" rel="nofollow" target="_blank">https://thinklikearockstar.com</a> Connect with Mack on LinkedIn:   <a href="https://www.linkedin.com/in/mackcollier/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mackcollier/</a> Follow Mack on Twitter: <a href="https://twitter.com/MackCollier" rel="nofollow" target="_blank">https://twitter.com/MackCollier</a> Learn more about Jim Karrh’s speaking topics and testimonials: <a href="https://jimkarrh.com/speaking" rel="nofollow" target="_blank">https://jimkarrh.com/speaking</a> Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business: <a href="https://jimkarrh.com/books" rel="nofollow" target="_blank">https://jimkarrh.com/books</a> Follow Jim on Twitter: <a href="https://twitter.com/jimkarrh?lang=en" rel="nofollow" target="_blank">https://twitter.com/jimkarrh?lang=en</a> Connect with Jim on LinkedIn: <a href="https://www.linkedin.com/in/jimkarrh" rel="nofollow" target="_blank">https://www.linkedin.com/in/jimkarrh</a> Sign up for the Message Manager Memo weekly email <a href="https://jimkarrh.com/" rel="nofollow" target="_blank">https://jimkarrh.com/</a> or email <a href="mailto:jim@jimkarrh.com">jim@jimkarrh.com</a>

Mack Collier: Turn Customers Into Fans

Best-selling author and social media expert Mack Collier previews his upcoming session at StoryConnect, explaining the difference between customers and fans.Website: http://www.mackcollier.com/

Best-selling author and social media expert Mack Collier previews his upcoming session at StoryConnect, explaining the difference between customers and fans. Website: <a href="http://www.mackcollier.com/" rel="nofollow" target="_blank">http://www.mackcollier.com/</a>

080 Mack Collier

"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mack CollierRecognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more.Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more.Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller.Episode HighlightsBREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when.How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience?How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first."Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can."What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics."To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mack CollierRecognized by Forbes as one of the Top 25 Social Media Marketers in the World, <a href="https://twitter.com/mackcollier" rel="nofollow" target="_blank">Mack Collier</a> is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, <a href="http://Paper.li" rel="nofollow" target="_blank">Paper.li</a>, Red Lion Hotels, Club Med, and much more.Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more.Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller.Episode HighlightsBREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when.How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience?How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first."Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can."What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics."To learn more, go to <a href="http://www.mackcollier.com/" rel="nofollow" target="_blank">mackcollier.com.</a> You can also follow <a href="http://www.mackcollier.com/social-media-library/what-is-blogchat/" rel="nofollow" target="_blank">#Blogchat</a> Sunday nights at 8 PM Central on Twitter. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How to Listen for Brand Advocates with Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier  https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier <a href="https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier" rel="nofollow" target="_blank"> https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier</a> Recorded 9/30/2015