Nikki Shefchik's guest appearances

Nikki Shefchik

Bokeh - The Photography Podcast

This Can't Be That Hard

Paige Daniels

Ben Hartley

Rebecca Rice

Colie James

Heidi Thompson

Leslie Kershaw

Jordan Correces

Anesha Collins

Melissa Hersey

Sharee Davenport

Heather Durham

Sarah Willey

Brett Yacovella

Kesha Lambert

Laura Neff

OwlTail

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Location of Nikki's photography business:  Appleton, Wisconsin (3:45)Definition of a Brand Position Statement: (5:25)A unique value proposition (UVP) that sets your business apart from the competition in your market.Benefits of a Clear and Distinct Brand Positioning: (6:10)A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsNikki's focus: Family and Newborn Photography (8:46)Pain points of Nikki's client base (23:00)Driving motivation for Nikki and her photography business (29:32)Analysis of Nikki's competition (39:00)Potential Brand Position Statement (57:44)Heirloom Photographs for Appleton FamiliesLinks:charitywater.comdaphodilphoto.cominstagram.com/daphodilphoto See acast.com/privacy for privacy and opt-out information.

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!The Bokeh Podcast is brought to you by <a href="https://www.photographersedit.com/" rel="noopener noreferrer nofollow" target="_blank">Photographer’s Edit</a>: Custom Editing for the Professional Photographer and <a href="https://www.miilu.com/" rel="noopener noreferrer nofollow" target="_blank">Miilu</a>: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the <a href="https://bit.do/bokehpodcast" rel="noopener noreferrer nofollow" target="_blank">Apple podcast app</a>, follow on <a href="https://open.spotify.com/show/1Qwpw3ieYGfHuUFkbZvfmq?si=_Hp5_yWBQnOICVIfX-fvcA" rel="noopener noreferrer nofollow" target="_blank">Spotify</a>, add to your playlist on <a href="http://www.stitcher.com/podcast/nathan-holritz/bokeh" rel="noopener noreferrer nofollow" target="_blank">Stitcher,</a> or listen on <a href="https://overcast.fm/itunes1140118526/bokeh" rel="noopener noreferrer nofollow" target="_blank">Overcast</a>.Location of Nikki's photography business:  Appleton, Wisconsin (3:45)Definition of a Brand Position Statement: (5:25)A unique value proposition (UVP) that sets your business apart from the competition in your market.Benefits of a Clear and Distinct Brand Positioning: (6:10)A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsNikki's focus: Family and Newborn Photography (8:46)Pain points of Nikki's client base (23:00)Driving motivation for Nikki and her photography business (29:32)Analysis of Nikki's competition (39:00)Potential Brand Position Statement (57:44)Heirloom Photographs for Appleton FamiliesLinks:<a href="http://charitywater.com/" rel="noopener noreferrer nofollow" target="_blank">charitywater.com</a><a href="http://daphodilphoto.com/" rel="noopener noreferrer nofollow" target="_blank">daphodilphoto.com</a><a href="http://instagram.com/daphodilphoto" rel="noopener noreferrer nofollow" target="_blank">instagram.com/daphodilphoto</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

#510: Brand Position Consultation - Nikki Shefchik

 In this episode of Mini Mentoring, Nikki Shefchik and I talk about not just the HOW of marketing, but the WHY… What is the real goal of marketing a photography business, and how can fine tuning your thoughts on the subject help you more effectively focus your efforts? Nikki is a lifestyle photographer based in Appleton, Wisconsin. You can find her online here and here.  Show notes: thiscantbethathard.com/podcast/077

In this episode of Mini Mentoring, Nikki Shefchik and I talk about not just the HOW of marketing, but the WHY… What is the real goal of marketing a photography business, and how can fine tuning your thoughts on the subject help you more effectively focus your efforts? Nikki is a lifestyle photographer based in Appleton, Wisconsin. You can find her online <a href="https://daphodilphoto.com" rel="nofollow" target="_blank">here</a> and <a href="https://www.instagram.com/daphodilphoto/" rel="nofollow" target="_blank">here</a>. Show notes: <a href="thiscantbethathard.com/podcast/077" rel="noopener nofollow" target="_blank">thiscantbethathard.com/podcast/077</a>

EP 077: [MM] Mind your Marketing Mentality with Nikki Shefchik