Marty Kihn's guest appearances

Marty Kihn

Marketing Trends

Customer First Thinking

The Marketing Rapport

Scott Brinker

Randy Frisch

Jay Baer

Seraj Bharwani

Mathew Sweezey

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jaleh Rezaei

Auren Hoffman

Joe Chernov

Kurt Stoll

OwlTail

In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a next generation engagement platform, according to SalesForce’s Marty Kihn.  

In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a next generation engagement platform, according to SalesForce’s Marty Kihn.

The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers' expectations.In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty's career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers' expectations.In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty's career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.

Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

When it comes to marketing in 2020, Marty Kihn, the Senior Vice President of Strategy for Salesforce Marketing Cloud said it best:“This was both a cultural shift and a consumer behavior shift, then also an economic shift. Advertisers had to react to all those changes in consumer behavior, the channels that people were consuming ads on, and then the economic pain behind the scenes, which affects advertising. Advertising is very much driven and tied to GDP in general. So I think that you saw tons of stuff that Ph.D. thesis will be about written for years to come happened in 2020 and how advertisers reacted.”While 2020 threw society a major curveball, and we’re all still working our way through certain things, the business world carried on, and it adapted at a pace unseen before. We welcomed Marty back to Marketing Trends to dissect some of what happened in 2020, including the ways marketers were forced to pivot. Plus, Marty also explains why digital channels have altered the marketing landscape for good and how influencers rose in importance.The March to May: From March to May, not only were consumers trying to grapple with their new reality, but brands were trying to figure out the best ways to reach consumers. Overnight, digital advertising and social engagement saw major upticks. Brands needed to figure out how to react to their new normal and it really took between March and May for brands to settle in.The Rise of Digital Transformations: Companies realized they needed to digitize fast, regardless of if things went back to how they were prior to the COVID-19 pandemic. This means companies that had gone digital needed to scale their technologies. But companies that didn’t have a robust digital strategy were forced to accelerate their digital agendas at an accelerated pace.Influence This: Influencer marketing saw a dramatic rise in 2020. As more and more consumers engaged with digital channels over the course of the year, influencers became more important. With brands trying to send less messaging to their consumers, the ability for influencers to mix products and services into their daily lives became a valuable strategy for marketers.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

When it comes to marketing in 2020, <a href="https://www.linkedin.com/in/martin-kihn-6175a3/" rel="nofollow" target="_blank">Marty Kihn, </a>the Senior Vice President of Strategy for <a href="https://www.salesforce.com/" rel="nofollow" target="_blank">Salesforce</a> Marketing Cloud said it best:“This was both a cultural shift and a consumer behavior shift, then also an economic shift. Advertisers had to react to all those changes in consumer behavior, the channels that people were consuming ads on, and then the economic pain behind the scenes, which affects advertising. Advertising is very much driven and tied to GDP in general. So I think that you saw tons of stuff that Ph.D. thesis will be about written for years to come happened in 2020 and how advertisers reacted.”While 2020 threw society a major curveball, and we’re all still working our way through certain things, the business world carried on, and it adapted at a pace unseen before. We welcomed Marty back to Marketing Trends to dissect some of what happened in 2020, including the ways marketers were forced to pivot. Plus, Marty also explains why digital channels have altered the marketing landscape for good and how influencers rose in importance.<ul><li>The March to May: From March to May, not only were consumers trying to grapple with their new reality, but brands were trying to figure out the best ways to reach consumers. Overnight, digital advertising and social engagement saw major upticks. Brands needed to figure out how to react to their new normal and it really took between March and May for brands to settle in.</li><li>The Rise of Digital Transformations: Companies realized they needed to digitize fast, regardless of if things went back to how they were prior to the COVID-19 pandemic. This means companies that had gone digital needed to scale their technologies. But companies that didn’t have a robust digital strategy were forced to accelerate their digital agendas at an accelerated pace.</li><li>Influence This: Influencer marketing saw a dramatic rise in 2020. As more and more consumers engaged with digital channels over the course of the year, influencers became more important. With brands trying to send less messaging to their consumers, the ability for influencers to mix products and services into their daily lives became a valuable strategy for marketers.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

What Stood out in 2020 with Salesforce’s Marty Kihn