Ivelin Demirov's guest appearances

Ivelin Demirov

Seller Sessions Amazon FBA and Private Label

Lean Commerce

Brian Johnson

Jeff Bezos

Chris Guthrie

Julie Lyle

Brock Johnson

Sean Smith

Anthony Lee

Tom Wang

Liran Hirschkorn

Jesse Elder

David James

Luke Droulez

Steven Black

Danny McMillan

Casey Gauss

OwlTail

These are long form podcasts where I dig in and go back to where it all started. This series looks at what the made the person they are today. The road map on how they arrived here, and the trials and tribulations along the way. Often, people don’t see what sacrifices were made and what it takes for people to reach the top of their game in this space.

These are long form podcasts where I dig in and go back to where it all started. This series looks at what the made the person they are today. The road map on how they arrived here, and the trials and tribulations along the way. Often, people don’t see what sacrifices were made and what it takes for people to reach the top of their game in this space.

In-Depth with Ivelin Demirov

What makes for a profitable product? Ivelin Demirov is the founder of RiverCleaner.com, a keyword research and optimization tool for Amazon sellers. Ivelin’s product experience has taught him, the products that sell are the ones that have been positioned well. In this episode, Ivelin explains how to position a product to sell by using surveys to get inside of his prospective customer’s mind. He also talks about the mindset all successful entrepreneurs have, why you have to be passionate about your business and how to provide the highest level of customer support to your consumers.  This is the Lean Commerce Podcast. In this episode, Ivelin teaches us: How he established himself in the e-commerce worldWhy passion trumps talent when building your online empireHow to use surveys to sell more productsThe three steps of building a product that sellsThe most efficient way to provide customer support “People were willing to give up easy. If you are passionate about something you have a higher chance of success.” “My idea generation is very simple. I have a calendar on the wall, every time I have something in my mind that could cause a problem, I write that down on the wall.” Connect with Ivelin: Ivelin’s Facebook GroupIvelin’s Website

What makes for a profitable product? Ivelin Demirov is the founder of <a href="http://RiverCleaner.com" rel="nofollow" target="_blank">RiverCleaner.com</a>, a keyword research and optimization tool for Amazon sellers. Ivelin’s product experience has taught him, the products that sell are the ones that have been positioned well. In this episode, Ivelin explains how to position a product to sell by using surveys to get inside of his prospective customer’s mind. He also talks about the mindset all successful entrepreneurs have, why you have to be passionate about your business and how to provide the highest level of customer support to your consumers. This is the Lean Commerce Podcast. In this episode, Ivelin teaches us: How he established himself in the e-commerce world Why passion trumps talent when building your online empire How to use surveys to sell more products The three steps of building a product that sells The most efficient way to provide customer support “People were willing to give up easy. If you are passionate about something you have a higher chance of success.” “My idea generation is very simple. I have a calendar on the wall, every time I have something in my mind that could cause a problem, I write that down on the wall.” Connect with Ivelin: Ivelin’s Facebook Group Ivelin’s Website

Why some products sell and others don't - With Ivelin Demirov

Danny and Ivelin go in-depth on Amazon Tracking, Ranking and Indexing on Amazon and how you can fix keyword issues when not your listing is not showing up in search results. Without visibility you are leaving money on the table – Don’t let that be you! So we’ll hear from Ivelin on how to make the most of your 2,500 character cap. How to divi-up the characters across title, bullets, description and back-end to prioritise the best elements for the greatest return on your top keywords. Ivelin goes through his testing and an approach that yields much more confidence in your keywords being actively indexed by the Amazon search algorithm. This makes sure Amazon tracking of your keywords is optimised. We all know mobile is super important with the majority of buyers coming through mobile with upto 70% being quoted in some cases. The value in your image is paramount and more so in mobile given the limited screen real-estate. Other limitations for your listing on mobile is that the Amazon algorithm truncates your bullets and description text so you need your most powerful keywords in the first few characters where possible. We’ve heard small is beautiful and Ivelin recommends keeping your title and bullets short initially. This will make sure your keywords are in there and the amazon tracking algorithm is forced to index them as there’s not much more for it to go on. Ivelin then recommends increasing your title and bullets wordings. Use search to confirm the keywords are indexed by finding your listing in the Amazon search engine. The algorithm indexes keywords and associates them with keywords to reduce what the viewer sees and keep it relevant How many characters should we have for our keywords?  Depends on the total character count across your bullets, front-end and back-end There are only 1,500 to 1,600 keyword in the front-end that get indexed Top down is priority to improve Amazon tracking and buyer eye scanning The last bullet-points numbered 4-5 should be used for information only and not your main keywords as these may not be indexed Only 600-1,200 of the backend keywords get indexed There are 2,500 chars included across title, bullets and back-end keywords Start with short title and bullets than load the back-end to test keywords indexing  Then add 50 words a day at a time to up the indexed keywords Start with the title (200 chars), 100 each for the bullet points then back-end.....    Go here for extended show notes

Danny and Ivelin go in-depth on Amazon Tracking, Ranking and Indexing on Amazon and how you can fix keyword issues when not your listing is not showing up in search results. Without visibility you are leaving money on the table – Don’t let that be you! So we’ll hear from Ivelin on how to make the most of your 2,500 character cap. How to divi-up the characters across title, bullets, description and back-end to prioritise the best elements for the greatest return on your top keywords. Ivelin goes through his testing and an approach that yields much more confidence in your keywords being actively indexed by the Amazon search algorithm. This makes sure Amazon tracking of your keywords is optimised. We all know mobile is super important with the majority of buyers coming through mobile with upto 70% being quoted in some cases. The value in your image is paramount and more so in mobile given the limited screen real-estate. Other limitations for your listing on mobile is that the Amazon algorithm truncates your bullets and description text so you need your most powerful keywords in the first few characters where possible. We’ve heard small is beautiful and Ivelin recommends keeping your title and bullets short initially. This will make sure your keywords are in there and the amazon tracking algorithm is forced to index them as there’s not much more for it to go on. Ivelin then recommends increasing your title and bullets wordings. Use search to confirm the keywords are indexed by finding your listing in the Amazon search engine. The algorithm indexes keywords and associates them with keywords to reduce what the viewer sees and keep it relevant How many characters should we have for our keywords? <ul> <li>Depends on the total character count across your bullets, front-end and back-end</li> <li>There are only 1,500 to 1,600 keyword in the front-end that get indexed</li> <li>Top down is priority to improve Amazon tracking and buyer eye scanning</li> <li>The last bullet-points numbered 4-5 should be used for information only and not your main keywords as these may not be indexed</li> <li>Only 600-1,200 of the backend keywords get indexed</li> <li>There are 2,500 chars included across title, bullets and back-end keywords</li> <li>Start with short title and bullets than load the back-end to test keywords indexing <ul> <li>Then add 50 words a day at a time to up the indexed keywords</li> <li>Start with the title (200 chars), 100 each for the bullet points then back-end.....</li> </ul> </li> </ul> <a href="http://sellersessions.com/amazon-ranking-indexing-ivelin-demirov-danny-mcmillan-session-011/" rel="noopener nofollow" target="_blank">Go here for extended show notes</a>