Forrester Analyst's guest appearances

Forrester Analyst

The Jason & Scot Show - E-Commerce And Retail News

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CRM Thought Leaders in Their Own Words


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The Narrativ

The Bendy Show

Brad Stone

Joe Megibow

Andrea Weiss

Duncan Wardle

Sarah Evans

John Fleming

Chris Brogan

Charlene Li

Jesse Cole

Leo Laporte

Larry Ponemon

Caleb Barlow

Chris Bell

Ken Auletta

Anthony Marino

OwlTail

Megan Burns

Megan Burns is a world-renowned thought leader in customer &amp; employee experience. She is the principal of her own consultancy Experience Enterprises, and prior to that spent more than 10 years at as a vice president &amp; distinguished analyst at Forrester Research, where she was a leader in the customer experience practice.Megan was one of the creators at Forrester behind the idea of Experience-Based Differentiation.Megan is a sought-out keynote speaker, experience management coach and adviser who has worked with more than half of the Fortune 50. You can learn more at megan-dash-burns.com.Megan and I have done webinars, speaking engagements at events and corporate videos together many times, but this is the first we’ve been able to just have a public conversation about her backstory, her work, her thoughts about the pandemic and return-to-work, and a wide array of other subjects.I think you’ll find Megan as fascinating as I do.

Megan Burns is a world-renowned thought leader in customer &amp; employee experience. She is the principal of her own consultancy Experience Enterprises, and prior to that spent more than 10 years at as a vice president &amp; distinguished analyst at Forrester Research, where she was a leader in the customer experience practice.Megan was one of the creators at Forrester behind the idea of Experience-Based Differentiation.Megan is a sought-out keynote speaker, experience management coach and adviser who has worked with more than half of the Fortune 50. You can learn more at <a href="http://megan-dash-burns.com" rel="nofollow" target="_blank">megan-dash-burns.com</a>.Megan and I have done webinars, speaking engagements at events and corporate videos together many times, but this is the first we’ve been able to just have a public conversation about her backstory, her work, her thoughts about the pandemic and return-to-work, and a wide array of other subjects.I think you’ll find Megan as fascinating as I do.

Megan Burns, Customer Experience Thought Leader & Influencer, Former Forrester Analyst

If you're seeking an in-depth look into data discovery, classification and the future of corporate big data strategies, don't miss this podcast episode featuring Forrester data analyst Heidi Shey.Listen now, and read the complete Forrester report, "Rethinking Data Discovery &amp; Classification Strategies" [https://ibm.co/2BzDBDE] to learn even more.

If you're seeking an in-depth look into data discovery, classification and the future of corporate big data strategies, don't miss this podcast episode featuring Forrester data analyst Heidi Shey. Listen now, and read the complete Forrester report, "Rethinking Data Discovery &amp; Classification Strategies" [<a href="https://ibm.co/2BzDBDE" rel="nofollow" target="_blank">https://ibm.co/2BzDBDE</a>] to learn even more.

Forrester Analyst Heidi Shey Dives Deep Into Data Discovery and Classification

Sucharita Kodali

Sucharita (Mulpuru) Kodali @smulpuru is the Vice President and Principal Analyst at Forrester Research covering retail and e-commerce.  She has previously worked at Saks Fifth Ave, Toys R Us, and Walt Disney Company. In this interview, we cover a wide range of topics including shop.org 2018, Amazon, marketplaces, holiday 2018 predictions, personalization, and the future of e-commerce. Upcoming:  Groceryshop October 28-31, Las Vegas  Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 146 of The Jason &amp; Scot Show was recorded on Thursday, September 20th, 2018. http://jasonandscot.com Join your hosts Jason "retailgeek" Goldberg, SVP Commerce &amp; Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

<a href="https://www.linkedin.com/in/sucharitamulpuru/" rel="noopener nofollow" target="_blank">Sucharita (Mulpuru) Kodali</a> <a href="http://www.twitter.com/smulpuru" rel="noopener nofollow" target="_blank">@smulpuru</a> is the Vice President and Principal Analyst at Forrester Research covering retail and e-commerce.  She has previously worked at Saks Fifth Ave, Toys R Us, and Walt Disney Company. In this interview, we cover a wide range of topics including <a href="http://shop.org" rel="nofollow" target="_blank">shop.org</a> 2018, Amazon, marketplaces, holiday 2018 predictions, personalization, and the future of e-commerce. Upcoming: <ul> <li>Groceryshop <a href="https://groceryshop.com/" rel="noopener nofollow" target="_blank">October 28-31, Las Vegas</a></li> </ul> Don't forget to like our <a href="https://www.facebook.com/jasonandscot/" rel="noopener noreferrer nofollow" target="_blank">facebook</a> page, and if you enjoyed this episode please write us a review on itunes. Episode 146 of The Jason &amp; Scot Show was recorded on Thursday, September 20th, 2018. <a href="http://jasonandscot.com" rel="nofollow" target="_blank">http://jasonandscot.com</a> Join your hosts Jason "retailgeek" Goldberg, SVP Commerce &amp; Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP146 - Forrester Analyst Sucharita Kodali

Josh Bernoff

Forrester Research Vice President &amp; Principal Analyst and Co-author of  Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social technologies challenge institutional power. 9:05 – Bernoff categorizes social media participants. 10:53 – Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy. 12:21 – Bernoff on the Social Technographics Profile. 13:25 – Bernoff shares the mistake most organizations make participating in groundswells. 15:23 – Bernoff’s biggest surprise from evaluating social media research data. 17:30 – Bernoff on how corporate culture affects a company’s adoption of social media. 23:20 – Bernoff on achieving social media objectives and effectively measuring awareness and ROI. 26:01 – Bernoff on whether or not organizations should create a forum for dissent on their company website. 29:19 – End Photo by Bernard Goldbach. The post Forrester Analyst and Groundswell Co-author Josh Bernoff appeared first on Eric Schwartzman.

Forrester Research Vice President &amp; Principal Analyst and Co-author of <a href="https://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009" rel="nofollow" target="_blank"> Groundswell: Winning in a World Transformed by Social Technologies</a> <a href="https://withoutbullshit.com/" rel="nofollow" target="_blank">Josh Bernoff</a> about the impact of digital media on marketing and public relations. Show Notes: 1:16 – <a href="https://www.prsa.org/PD/DigitalImpactConference.html" rel="nofollow" target="_blank">Digital Impact Conference</a> in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social technologies challenge institutional power. 9:05 – Bernoff categorizes social media participants. 10:53 – Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy. 12:21 – Bernoff on the Social Technographics Profile. 13:25 – Bernoff shares the mistake most organizations make participating in groundswells. 15:23 – Bernoff’s biggest surprise from evaluating social media research data. 17:30 – Bernoff on how corporate culture affects a company’s adoption of social media. 23:20 – Bernoff on achieving social media objectives and effectively measuring awareness and ROI. 26:01 – Bernoff on whether or not organizations should create a forum for dissent on their company website. 29:19 – End Photo by <a href="https://www.flickr.com/photos/topgold/" rel="nofollow" target="_blank">Bernard Goldbach</a>. The post <a href="https://www.ericschwartzman.com/on-the-record-online-with-forrester-analyst-and-groundswell-co-author-josh-bernoff-2/" rel="nofollow" target="_blank">Forrester Analyst and Groundswell Co-author Josh Bernoff</a> appeared first on <a href="https://www.ericschwartzman.com" rel="nofollow" target="_blank">Eric Schwartzman</a>.