Mike Hofmann's guest appearances

Mike Hofmann

China Paradigms

Fish Like a Girl

Thomas Graziani

Greig Charlton

Claudia Masueger

Daphne Tuijn

Milad Nouri

Nicolas Jouvenceau

Vivian Chang

Stephane Grand

Thomas Morisset

OwlTail

Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. Highlights of this episode include: 1:02 About Melchers 3:48 Net sales5:27 Melchers’ case studies that are most illustrative of China8:09 Competing with other companies10:06  Elements and circumstances to why companies would use Melchers’ services12:41 Navigating risks 14:26 Costs of service and business model16:15 Introducing a premium brand in China20:31 Training and time investment for selling a luxury product22:37 Organization and company set up 25:50 Locations30:35 Standard way of working with malls 31:56  Most successful format for market entry34:17 Cost of companies having their own shop in premium locations by space35:09 Budget allocations to opening the first shop37:40 Managing online presence of luxury brands40:40 Working with a TP (T-Mall partner)43:45 Concerns about the TP44:50 Books that inspired Mike’s China journey46:05 Staying up to date with China46:55 Something Mike would do in China if he had extra time48:34 One unexpected success in China50:28 One unexpected failure in ChinaMore about Melchers (Beijing) Ltd.: https://melchers-china.com/======================================================China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsultingv

Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. Highlights of this episode include: 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why companies would use Melchers’ services 12:41 Navigating risks 14:26 Costs of service and business model 16:15 Introducing a premium brand in China 20:31 Training and time investment for selling a luxury product 22:37 Organization and company set up 25:50 Locations 30:35 Standard way of working with malls 31:56 Most successful format for market entry 34:17 Cost of companies having their own shop in premium locations by space 35:09 Budget allocations to opening the first shop 37:40 Managing online presence of luxury brands 40:40 Working with a TP (T-Mall partner) 43:45 Concerns about the TP 44:50 Books that inspired Mike’s China journey 46:05 Staying up to date with China 46:55 Something Mike would do in China if he had extra time 48:34 One unexpected success in China 50:28 One unexpected failure in China More about Melchers (Beijing) Ltd.: <a href="https://melchers-china.com/" rel="nofollow" target="_blank">https://melchers-china.com/</a> ====================================================== China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: <a href="http://chinaparadigm.com/" rel="nofollow" target="_blank">http://chinaparadigm.com/</a> Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. More about Daxue Consulting: <a href="https://daxueconsulting.com/" rel="nofollow" target="_blank">https://daxueconsulting.com/</a> Facebook: <a href="https://www.facebook.com/daxueconsulting/" rel="nofollow" target="_blank">https://www.facebook.com/daxueconsulting/</a> Linkedin: <a href="https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true" rel="nofollow" target="_blank">https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true</a> Twitter: <a href="https://twitter.com/DaxueConsultingv" rel="nofollow" target="_blank">https://twitter.com/DaxueConsultingv</a>

77: How to introduce a premium brand to China with Mike Hofmann