Oliver Sweet's guest appearances

Oliver Sweet

Insight Out

Sales POP! Podcasts

Super Magic Agency Powers

Ben Matthews

Sue Phillips

Menaka Gopinath

Veronique Verellen

Cristina Craciun

Andrew Leary

Radhecka Roy

Rollo McIntyre

Monique Centrone

Colin Strong

Karina Sanmartin

Valentina Rodriguez

Martin Kavanagh

Tania Caro

Luciana Obniski

OwlTail

London business anthropologist Oliver Sweet is interviewed by John Golden in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.

London business anthropologist <a href="https://www.ipsos.com/en-us" rel="nofollow" target="_blank">Oliver Sweet</a> is interviewed by <a href="https://salespop.net/" rel="nofollow" target="_blank">John Golden</a> in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.

How does a business anthropologist shape consumer behavior? with Oliver Sweet

Oli Sweet leads Ipsos’s ethnography department. His researchers venture deep into the lives of the people they're studying, armed with cameras so they can discover things they'd never find out though surveys.Oli talks to Liton about how ethnography works, how it’s used in PR and how you can do it on a budget.🐶 How Mars Petcare boosted its sales by millions when Oli’s team found out why people weren’t buying pet food in South America.🥴 How spending time with underage street drinkers taught Oli (and his clients) more about how young people behave.🪧 Why the empathy gap means traditional communications approaches to tackling obesity is all wrong and based around fat-shaming.💬 The say-do gap in research and how to get past the fact that people aren’t always right when they answer surveys.🕵️ Why backing up your ideas for good stories with evidence leads to success in PR.💞 Why empathy is so important for brands.💰 How to talk to your clients about getting a research budget.📰 Using ethnographic research to come up with news stories.GUEST - OLIVER SWEETOliver Sweet leads Ipos Moris’ Ethnography Centre of Excellence. Find out more about Oli’s work at www.ipsos-ece.com - where you’ll find eye-opening ethnography videos.You’ll find Oli’s story about dogs in South America written up here: http://www.ipsos-ece.com/style/pdfs/mrs-impact-top-dogs.pdfPRESENTER - Liton AliLiton Ali is director of Henshall Centre www.henshallcentre.comFind him on Twitter: www.twitter.com/henshallcentre

Oli Sweet leads Ipsos’s ethnography department. His researchers venture deep into the lives of the people they're studying, armed with cameras so they can discover things they'd never find out though surveys. Oli talks to Liton about how ethnography works, how it’s used in PR and how you can do it on a budget. 🐶 How Mars Petcare boosted its sales by millions when Oli’s team found out why people weren’t buying pet food in South America. 🥴 How spending time with underage street drinkers taught Oli (and his clients) more about how young people behave. 🪧 Why the empathy gap means traditional communications approaches to tackling obesity is all wrong and based around fat-shaming. 💬 The say-do gap in research and how to get past the fact that people aren’t always right when they answer surveys. 🕵️ Why backing up your ideas for good stories with evidence leads to success in PR. 💞 Why empathy is so important for brands. 💰 How to talk to your clients about getting a research budget. 📰 Using ethnographic research to come up with news stories. GUEST - OLIVER SWEET Oliver Sweet leads Ipos Moris’ Ethnography Centre of Excellence. Find out more about Oli’s work at <a href="http://www.ipsos-ece.com" rel="nofollow" target="_blank">www.ipsos-ece.com</a> - where you’ll find eye-opening ethnography videos. You’ll find Oli’s story about dogs in South America written up here: <a href="http://www.ipsos-ece.com/style/pdfs/mrs-impact-top-dogs.pdf" rel="nofollow" target="_blank">http://www.ipsos-ece.com/style/pdfs/mrs-impact-top-dogs.pdf</a> PRESENTER - Liton Ali Liton Ali is director of Henshall Centre <a href="http://www.henshallcentre.com" rel="nofollow" target="_blank">www.henshallcentre.com</a> Find him on Twitter: <a href="http://www.twitter.com/henshallcentre" rel="nofollow" target="_blank">www.twitter.com/henshallcentre</a>

Oliver Sweet, Ipsos – Immersive research leads to amazing stories


April and Oli discuss the how cultural differences influence our response to Covid 19 and the need to pay attention to the shifts that are happening around us. 

April and Oli discuss the how cultural differences influence our response to Covid 19 and the need to pay attention to the shifts that are happening around us.

Fast and Slow Culture with Oliver Sweet