Karina Sanmartin's guest appearances

Karina Sanmartin

Insight Out

Sue Phillips

Menaka Gopinath

Veronique Verellen

Cristina Craciun

Andrew Leary

Radhecka Roy

Rollo McIntyre

Monique Centrone

Colin Strong

Valentina Rodriguez

Oliver Sweet

Tania Caro

Luciana Obniski

OwlTail

In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.

<p>In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.</p>

Decoding Culture with Karina Sanmartin and Valentina Rodriguez