Steve Posavac's guest appearances

Steve Posavac

This is Vanderbilt Business

Kelly Goldsmith

James Powell

Joe Maxwell

Mike Dallas

Rehan Choudhry

Cindy Kent

Derek Young

Bill Frist

Aaron Dorn

Dave Airaudi

Paul Jacobson

Becky Sharpe

Wes Murry

Joshua Carlile

Clint Freeland

OwlTail

According to research by Steve Posavac, E. Bronson Ingram Professor of Marketing and Faculty Director of the Master of Marketing (MMark) Program, individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder are more favorable to ads featuring concepts of home. We talk with Steve about his research and year 2 of the MMark program in this week's podcast.

No Place Like Home -- A Conversation With Steve Posavac