Lee Grunnell's guest appearances

Lee Grunnell

Call To Action

OwlTail

Tom Lewis

Gillian Rightford

Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter. Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others. This week’s motion is ‘Client-side or agency-side; a proper marketer could do both?’ And our challengers are: Lee Grunnell. The top marketing director whose tweet sparked all this off, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services.  Gillian Rightford. Creativity champion and industry agony aunt, Gillian is Founder of Adtherapy, a management, skills development, and communication consultancy. Tom Lewis. A Commercial Performance Improvement advisor to businesses, Tom, is ex-adland and now cuts his teeth in law and Private Equity. It’s a judge's decision and YOU are the judge. Vote for the winner (or a split decision).  /////  Here’s the Twitter spat that kicked it all off And the piece Lee wrote up to summarise it all; I’ll be Your Mirror (or What you Should Know if you’re Thinking About Joining an Agency)  Check out Gillian’s new offering to grow marketing &amp; advertising talent, together; The School of Thought  Tom wants to share a couple of summaries of Michael Farmer’s book:  Agencies don't know what they are selling and don't know how to price it Madison Avenue Manslaughter And here’s the WFA talent research Gillian mentions   Timestamps (01:56) - Reminder of today’s motion  (02:18) - Opening statements  (06:10) - Royal Rumble  (06:42) - Agencies stifled by their own operating model  (08:10) - Fun things in ad land squeezed out by lack of commerciality  (12:06) - Lack of commercial skills underpins everything  (14:18) - Clients turning off the creative tap  (15:18) - The system is dysfunctional (21:15) - Making the briefs better (23:58) - Specialists vs generalists  (28:00) - Closing statements  /////

Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter. Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others. This week’s motion is ‘Client-side or agency-side; a proper marketer could do both?’ And our challengers are: <a href="https://twitter.com/leegrunnell" rel="nofollow" target="_blank">Lee Grunnell</a>. The top marketing director whose tweet sparked all this off, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services. <a href="https://twitter.com/grightford" rel="nofollow" target="_blank">Gillian Rightford</a>. Creativity champion and industry agony aunt, Gillian is Founder of <a href="https://www.adtherapy.co.za/" rel="nofollow" target="_blank">Adtherapy</a>, a management, skills development, and communication consultancy. <a href="https://twitter.com/TomLewis_CPI" rel="nofollow" target="_blank">Tom Lewis</a>. A Commercial Performance Improvement advisor to businesses, Tom, is ex-adland and now cuts his teeth in law and Private Equity. It’s a judge's decision and YOU are the judge. <a href="https://strawpoll.com/polls/bVg86Jo2ByY" rel="nofollow" target="_blank">Vote for the winner</a> (or a split decision). ///// Here’s the <a href="https://twitter.com/leegrunnell/status/1518941368328065024" rel="nofollow" target="_blank">Twitter spat</a> that kicked it all off And the piece Lee wrote up to summarise it all; <a href="https://medium.com/@leegrunnell/ill-be-your-mirror-or-what-you-should-know-if-you-re-thinking-about-joining-an-agency-25fb3204c54b" rel="nofollow" target="_blank">I’ll be Your Mirror (or What you Should Know if you’re Thinking About Joining an Agency)</a> Check out Gillian’s new offering <a href="https://theschoolofthought.co/" rel="nofollow" target="_blank">to grow marketing &amp; advertising talent, together; The School of Thought</a> Tom wants to share a couple of summaries of Michael Farmer’s book:  <a href="https://www.linkedin.com/pulse/agencies-dont-know-what-selling-how-price-tom-lewis-fca/" rel="nofollow" target="_blank">Agencies don't know what they are selling and don't know how to price it</a> <a href="https://www.linkedin.com/pulse/madison-avenue-manslaughter-tom-lewis-fca/" rel="nofollow" target="_blank">Madison Avenue Manslaughter</a> And here’s the <a href="https://wfanet.org/knowledge/item/2022/07/28/Marketing-facing-worst-ever-talent-crisis" rel="nofollow" target="_blank">WFA talent research</a> Gillian mentions  Timestamps (01:56) - Reminder of today’s motion (02:18) - Opening statements (06:10) - Royal Rumble (06:42) - Agencies stifled by their own operating model (08:10) - Fun things in ad land squeezed out by lack of commerciality (12:06) - Lack of commercial skills underpins everything (14:18) - Clients turning off the creative tap (15:18) - The system is dysfunctional (21:15) - Making the briefs better (23:58) - Specialists vs generalists (28:00) - Closing statements /////

98: They Might Be Right [Round 2]: Lee Grunnell vs. Gillian Rightford vs. Tom Lewis

Fix up, Look Sharp* because this week we’ve lured Lincolnshire lad and the Rascal of professional services marketing, Lee Grunnell, for a chinwag.    A top marketing director and fellow Ritson fanboy, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services.    He talks to us on picking brussels sprouts, the Grunnéll vs Grunnell debate, why advertising is like Voldemort, how marketing in law firms isn’t as different as you’d think, and tons more. Plus, he’s got practical pointers for adopting a two-speed strategy, getting buy-in from skeptical partners, and applying the work of Ritson, Sharp, and Wiemer Snijder's banana to professional services.  *A copy of How Brands Grow is compulsory  /////    Follow Lee on Twitter See his smarts on Medium Read his article On Bananas (or Why Professional Services isn’t as Different as You Think) And check this out to see how we somehow got 30-odd partners in a law firm to agree on an advertising campaign  Timestamps (01:55) - Quickfire questions (03:52) - First-ever job (11:16) - Getting into business development and marketing at EY (18:00) - Do professional services have a problem with advertising? (23:54) - Why marketing in professional services isn’t as different as you think  (38:38) - Applying the laws of How Brands Grow in his career  (45:31) - Tips for adopting a 2-speed strategy (Listen up Mini MBAers🔥)  (48:37) - How to get buy-in from skeptical partners in professional services  (56:13) - 4 pertinent posers  Lee’s book recommendations are: That Will Never Work by Marc Randolph   Wolf Hall Trilogy by Hilary Mantel    /////

Fix up, Look Sharp* because this week we’ve lured Lincolnshire lad and the Rascal of professional services marketing, Lee Grunnell, for a chinwag. A top marketing director and fellow Ritson fanboy, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services. He talks to us on picking brussels sprouts, the Grunnéll vs Grunnell debate, why advertising is like Voldemort, how marketing in law firms isn’t as different as you’d think, and tons more. Plus, he’s got practical pointers for adopting a two-speed strategy, getting buy-in from skeptical partners, and applying the work of Ritson, Sharp, and Wiemer Snijder's banana to professional services. *A copy of How Brands Grow is compulsory ///// Follow Lee on <a href="https://twitter.com/leegrunnell" rel="nofollow" target="_blank">Twitter </a>See his smarts on <a href="https://medium.com/@leegrunnell" rel="nofollow" target="_blank">Medium </a>Read his article <a href="https://medium.com/@leegrunnell/on-bananas-or-why-professional-services-isnt-as-different-as-you-think-70436a0d5fb5" rel="nofollow" target="_blank">On Bananas</a> (or Why Professional Services isn’t as Different as You Think) And <a href="https://gasp.agency/work/langleys-solicitors-brand-campaign#entry:74796@1:url" rel="nofollow" target="_blank">check this out</a> to see how we somehow got 30-odd partners in a law firm to agree on an advertising campaign Timestamps (01:55) - Quickfire questions (03:52) - First-ever job (11:16) - Getting into business development and marketing at EY (18:00) - Do professional services have a problem with advertising? (23:54) - Why marketing in professional services isn’t as different as you think (38:38) - Applying the laws of How Brands Grow in his career (45:31) - Tips for adopting a 2-speed strategy (Listen up Mini MBAers🔥) (48:37) - How to get buy-in from skeptical partners in professional services (56:13) - 4 pertinent posers Lee’s book recommendations are: <a href="https://www.amazon.co.uk/That-Will-Never-Work-Netflix/dp/1913068064" rel="nofollow" target="_blank">That Will Never Work</a> by Marc Randolph  <a href="https://www.amazon.co.uk/Trilogy-Collection-Hilary-Mantel-Mirror/dp/9123978198" rel="nofollow" target="_blank">Wolf Hall Trilogy</a> by Hilary Mantel  /////