Terri Goldstein's guest appearances

Terri Goldstein

Crack the Customer Code

JUST Branding

Michael Bartlett

Ann Handley

Tom Schwab

Mark Podolsky

Jesse Cole

John Warrillow

Dan Reese

Peter Shankman

Jay Baer

Bob Burg

Mark Sanborn

Jeffrey Shaw

Brian Solis

Matt Phillips

Stacey Hanke

OwlTail

Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols. 🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments. ✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!

Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols. 🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments. ✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!

S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein

You have 5 seconds to win the customer in a retail setting. Howcan you use neuroscience and smart package design to jumpstart thecustomer experience? The science of package design Marketing your brand in a retail setting today is morecompetitive than ever. The decision to buy is now based on muchmore than just quality and pricing. Brand packaging, as our guest Terri Goldstein explains, used tobe an afterthought- often left in the hands of the ones printingthe labels. Today, executives understand they have five seconds towin the customer over many other brand choices. Savvy marketers areusing neuroscience to tap into customer emotions and influencechoices. Smart package design is much more than just making the productstand out. Brands need to consider whom they are reaching out to.How do those customers want to feel? How will they use the productbeyond its intended use, or as an expression of their own tastesand values? Package designers like Terri use a visual vocabulary based onneuroscience to create packages that call to us at the store. Thesedesigns connect with us on a subconscious level so we want to bringthem home, live with them, and be seen with them. So how can you create packaging that speaks to yourcustomers? Terri shares some standout examples of highly successful packagedesigns, and how they create connections strong enough to negatepricing preferences and break old habits. About our guest Terri Goldstein is the CEO and founder of The Goldstein Group.At The Goldstein Group, Terri and her veteran team of writers,structural engineers, graphic designers, and production specialistsgenerate iconic package designs that truly make a difference totrade, consumers and the clients that she serves. Under Terri’sdirection, The Goldstein Group has created brand imagery systemsfor: Aqua Net, Bayer Aspirin, Cutex, Rolaids, Allegra, Nasacort,Phillips’ Colon Health, Carmex, Selsun Blue, Panasonic Women’sShavers, Balmex, Gentle Naturals, Little Remedies, Cortizone •10,Heinz Brands, Gulden’s, PAM, Hills Bros., IcyHot, MoonPie, andOne-A-Day to name a few. TGG is also active in the global arenawith USP/Pharmacia in Poland, APR Research in Italy and HRA Pharmain France. Connect with Terri  The Goldstein Group Twitter LinkedIn Facebook YouTube  Related Content  360Connext post, 5 Key Questions for Designing Your Ideal CustomerExperience Customers That Stick® post, Tell Marketing: The Customer Experience Begins withThem  Episode 098: Brian Solis, Where Experience Meets Design Episode 025: Justin Zacks, Design Thinking at Citrix  Sponsor message:  Give your team the customer service training theydeserve Want to bringgame-changing customer service training to your team? CTS ServiceSolutions offers a half-day in-person workshop designed to motivateand educate your customer-facing team members. Using energy,excitement, and interaction, our workshop helps frontline teamsembrace a customer-centric outlook, then — using the principlesfrom our book Be Your Customer’s Hero — gives them the skills andconfidence they need to handle any service interaction. Don’t leaveyour frontline team hanging… Give them the training they deserve.Learn more at customerheroworkshop.com.   Take care of yourself and takecare of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

You have 5 seconds to win the customer in a retail setting. How can you use neuroscience and smart package design to jumpstart the customer experience? <h3>The science of package design</h3> Marketing your brand in a retail setting today is more competitive than ever. The decision to buy is now based on much more than just quality and pricing. Brand packaging, as our guest Terri Goldstein explains, used to be an afterthought- often left in the hands of the ones printing the labels. Today, executives understand they have five seconds to win the customer over many other brand choices. Savvy marketers are using neuroscience to tap into customer emotions and influence choices. Smart package design is much more than just making the product stand out. Brands need to consider whom they are reaching out to. How do those customers want to feel? How will they use the product beyond its intended use, or as an expression of their own tastes and values? Package designers like Terri use a visual vocabulary based on neuroscience to create packages that call to us at the store. These designs connect with us on a subconscious level so we want to bring them home, live with them, and be seen with them. So how can you create packaging that speaks to your customers? Terri shares some standout examples of highly successful package designs, and how they create connections strong enough to negate pricing preferences and break old habits. <h3>About our guest</h3> Terri Goldstein is the CEO and founder of The Goldstein Group. At The Goldstein Group, Terri and her veteran team of writers, structural engineers, graphic designers, and production specialists generate iconic package designs that truly make a difference to trade, consumers and the clients that she serves. Under Terri’s direction, The Goldstein Group has created brand imagery systems for: Aqua Net, Bayer Aspirin, Cutex, Rolaids, Allegra, Nasacort, Phillips’ Colon Health, Carmex, Selsun Blue, Panasonic Women’s Shavers, Balmex, Gentle Naturals, Little Remedies, Cortizone •10, Heinz Brands, Gulden’s, PAM, Hills Bros., IcyHot, MoonPie, and One-A-Day to name a few. TGG is also active in the global arena with USP/Pharmacia in Poland, APR Research in Italy and HRA Pharma in France. Connect with Terri <ul> <li><a href="http://tggsmart.com/" rel="nofollow" target="_blank">The Goldstein Group</a></li> <li><a href="https://twitter.com/tggnyc" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/company/the-goldstein-group_2" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.facebook.com/TheGoldsteinGroup" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="https://www.youtube.com/channel/UCQGqI1jrpJxeUz11xkAm4jQ" rel="nofollow" target="_blank">YouTube</a></li> </ul> <h3>Related Content</h3> <ul> <li>360Connext post, <a href="http://360connext.com/designing-your-ideal-customer-experience-2/" rel="nofollow" target="_blank"> 5 Key Questions for Designing Your Ideal Customer Experience</a></li> <li>Customers That Stick® post, <a href="http://customersthatstick.com/blog/uncategorized/tell-marketing-the-customer-experience-begins-with-them/" rel="nofollow" target="_blank"> Tell Marketing: The Customer Experience Begins with Them</a> </li> <li>Episode 098: <a href="http://crackthecustomercode.com/098-brian-solis-where-business-meets-design/" rel="nofollow" target="_blank"> Brian Solis, Where Experience Meets Design</a></li> <li>Episode 025: <a href="http://crackthecustomercode.com/episode-025-customer-journey-maps-justin-zacks-and-amazon-2-hour-delivery/http:/crackthecustomercode.com/episode-025-customer-journey-maps-justin-zacks-and-amazon-2-hour-delivery/" rel="nofollow" target="_blank"> Justin Zacks, Design Thinking at Citrix</a></li> </ul> Sponsor message: <a href="http://customerheroworkshop.com" rel="nofollow" target="_blank"></a> <h3>Give your team the customer service training they deserve</h3> Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at <a href="http://customerheroworkshop.com/" rel="nofollow" target="_blank">customerheroworkshop.com</a>. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

112: Terri Goldstein, The Science of Package Design