Mon Purse's guest appearances

Mon Purse

The Small Business Big Marketing Podcast with Timbo Reid

Online Retailer

PEERS

Squareknot Insider

Female Startup Club

Lana Hopkins

Jules Lund

Mike Wilson

Irene Falcone

Frank Body

Peter Gash

Josh Apitz

Ete Swimwear

Maxine Ryan

Rick Prosser

Lynn Greenberg

Lydia Liebman

Richie Vandenberg

Samantha Pratt

Sandra Gosling

OwlTail

In 2014, while solving a personal problem Lana founded Mon Purse, built a team and together scaled globally. The vision was to create a global and digital vertical brand where women could customise their very own handbags and fine leather accessories.

Episode 5: Lana Hopkins founder of Mon Purse

Recorded at Online Retailer Sydney in 2016, here we chat with Lana Hopkins, Co-Founder &amp; CEO, Mon Purse about reverse retailing: from pure-player to omni-channel.• Stores are back! Planning for expansion using physical outlets• Apply digital smarts to create an innovative and complementary store experience• Collaborative and successful example of digital to physical success

Recorded at Online Retailer Sydney in 2016, here we chat with Lana Hopkins, Co-Founder &amp; CEO, Mon Purse about reverse retailing: from pure-player to omni-channel. • Stores are back! Planning for expansion using physical outlets • Apply digital smarts to create an innovative and complementary store experience • Collaborative and successful example of digital to physical success

Reverse Retailing is Here: From Pure-Player to Omni-Channel, Lana Hopkins, Mon Purse

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including:  Where the idea came from and more importantly, how the idea turned into a business How she did $1 Million in the first 3 months How Lana has established distribution in Myers, Selfridges and Bloomingdales Why she never does sales or discounts How she avoids overwhelm as the business grows exponentially  Also In this episode of your favourite marketing podcast...   I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.  Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE   00:00  Two marketing insights00:57  Teaser01:41  Welcome &amp; overview05:46  Today’s guest introduction - Lana Hopkins07:10  Interview with Lana Hopkins45:33  Insights into WebCentral &amp; Key Person of Influence48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins49:54  What Have You Got To Lose?54:00  Wrap-up and an insight in to both a past guest &amp; next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS    Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off. The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right? Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!    RESOURCES &amp; LINKS MENTIONED Mon Purse official website What Have You Got To Lose? - Free branded T-shirt giveaway Interview with Youtube star turned New York BBQ House Owner Daniel Delany   EPISODE SPONSORS   WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued &amp; highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.See omnystudio.com/listener for privacy information.

Lana Hopkins is the founder of an amazing retail experience called <a href="http://monpurse.com/" rel="noopener noreferrer nofollow" target="_blank">Mon Purse</a>. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including: <ul> <li>Where the idea came from and more importantly, how the idea turned into a business</li> <li>How she did $1 Million in the first 3 months</li> <li>How Lana has established distribution in Myers, Selfridges and Bloomingdales</li> <li>Why she never does sales or discounts</li> <li>How she avoids overwhelm as the business grows exponentially</li> </ul> Also In this episode of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" rel="noopener noreferrer nofollow" target="_blank">favourite marketing podcast</a>...  <ul> <li>I share another low cost marketing idea for you to implement immediately in our new segment lovingly called <a href="http://smallbusinessbigmarketing.com/free-branded-t-shirt/" rel="noopener noreferrer nofollow" target="_blank">What Have You Got To Lose?</a></li> <li>And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant <a href="http://smallbusinessbigmarketing.com/restaurant-marketing/" rel="nofollow" target="_blank">Daniel Delany</a>.</li> </ul> Yep, you guessed it, another big episode, so let's get stuck, right in. <h2>EPISODE TIMELINE</h2> 00:00  Two marketing insights 00:57  Teaser 01:41  Welcome &amp; overview 05:46  Today’s guest introduction - Lana Hopkins 07:10  Interview with Lana Hopkins 45:33  Insights into WebCentral &amp; Key Person of Influence 48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins 49:54  What Have You Got To Lose? 54:00  Wrap-up and an insight in to both a past guest &amp; next week’s guest <h2> MY TOP 3 MARKETING ATTENTION GRABBERS</h2> <ol> <li>Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - <a href="http://smallbusinessbigmarketing.com/the-boomerang-effect/" rel="nofollow" target="_blank">The Boomerang Effect</a>. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off. </li> <li>The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right? </li> <li>Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!</li> </ol> <h2>RESOURCES &amp; LINKS MENTIONED</h2> <a href="http://monpurse.com/" rel="noopener noreferrer nofollow" target="_blank">Mon Purse official website</a> What Have You Got To Lose? - <a href="http://smallbusinessbigmarketing.com/free-branded-t-shirt/" rel="noopener noreferrer nofollow" target="_blank">Free branded T-shirt giveaway</a> <a href="http://smallbusinessbigmarketing.com/restaurant-marketing/" rel="nofollow" target="_blank">Interview with Youtube star turned New York BBQ House Owner Daniel Delany</a> <h2>EPISODE SPONSORS</h2> <a href="https://www.webcentral.com.au/timbo/" rel="noopener noreferrer nofollow" target="_blank">WebCentral - Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" rel="noopener noreferrer nofollow" target="_blank"> </a>Get your online marketing sorted with these exclusive listener offers. <a href="http://keypersonofinfluence.com/timbo" rel="noopener noreferrer nofollow" target="_blank">Key Person of Influence – Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller. <h2>OVER TO YOU …</h2> What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

344 - "Impossible is nothing" is the catchcry of Mon Purse's Lana Hopkins as she builds a global empire