Praneet Sharma's guest appearances

Praneet Sharma

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Advertising fraud occurs when a brand pays for an advertisement online and that advertisement is shown to an automated bot account that has been created to view ads. Advertising fraud is rampant on the Internet. It’s not possible to know how much money is lost to ad fraud, but the costs are in the billions of dollars. Praneet Sharma and Shailin Dhar are the founders of Method Media Intelligence, a company that builds solutions around improving advertising quality. In previous shows, Praneet and Shailin have described the online advertising ecosystem in detail. They have told stories of bot farms, replay attacks, and adtech companies. In today’s episode, Praneet and Shailin return to the show to discuss how advertising fraud is getting worse–not better. Praneet and Shailin worked with BuzzFeed reporter Craig Silverman, who was a previous guest on the show to talk about his remarkable findings about mobile advertising fraud, which accounts for hundreds of millions of dollars in theft every year. The post Ad Fraud Engineering with Praneet Sharma and Shailin Dhar appeared first on Software Engineering Daily.

Advertising fraud occurs when a brand pays for an advertisement online and that advertisement is shown to an automated bot account that has been created to view ads. Advertising fraud is rampant on the Internet. It’s not possible to know how much money is lost to ad fraud, but the costs are in the billions of dollars. Praneet Sharma and Shailin Dhar are the founders of Method Media Intelligence, a company that builds solutions around improving advertising quality. In previous shows, Praneet and Shailin have described the online advertising ecosystem in detail. They have told stories of bot farms, replay attacks, and adtech companies. In today’s episode, Praneet and Shailin return to the show to discuss how advertising fraud is getting worse–not better. Praneet and Shailin worked with BuzzFeed reporter <a href="https://softwareengineeringdaily.com/2019/02/28/ad-fraud-economics-with-craig-silverman/" rel="nofollow" target="_blank">Craig Silverman, who was a previous guest</a> on the show to talk about his remarkable findings about mobile advertising fraud, which accounts for hundreds of millions of dollars in theft every year. The post <a href="https://softwareengineeringdaily.com/2019/03/12/ad-fraud-engineering-with-praneet-sharma-and-shailin-dhar/" rel="nofollow" target="_blank">Ad Fraud Engineering with Praneet Sharma and Shailin Dhar</a> appeared first on <a href="https://softwareengineeringdaily.com" rel="nofollow" target="_blank">Software Engineering Daily</a>.

Ad Fraud Engineering with Praneet Sharma and Shailin Dhar

When I log into my bank account from my laptop, I first enter my banking password. Then the bank sends a text message to my phone with a unique code, and I enter that code into my computer to finish the login. This login process is two-factor authentication. I am proving my identity by entering my banking password (the first factor) and validating that I am in control of my phone (the second factor) by receiving that text message. But in order to log in from my laptop, I need to be in control of my laptop. The laptop itself is a factor. With the laptop and my password, I have two factors. I might not actually need the phone as a factor. Praneet Sharma is the CEO of Keyless, a product that moves 2-factor authentication into the browser. Praneet joins the show to discuss how all kinds of authentication work: multi-factor authentication, single sign on, and Yubikey. We use this discussion of authentication methods to help explain why it actually could make sense for some people to be doing 2-factor authentication without requiring people to take out their phone. We also explore recent security breaches like Target, Equifax and Yahoo–and the industry of security software sold to developers. I see giant banners for security software companies every time I go into the San Francisco airport, and Praneet explained to me some of the products that these kinds of companies are selling. Praneet has joined the show in a previous episode to talk about advertising fraud. He also works with Shailin Dhar at Method Media Intelligence. The post Secure Authentication with Praneet Sharma appeared first on Software Engineering Daily.

When I log into my bank account from my laptop, I first enter my banking password. Then the bank sends a text message to my phone with a unique code, and I enter that code into my computer to finish the login. This login process is two-factor authentication. I am proving my identity by entering my banking password (the first factor) and validating that I am in control of my phone (the second factor) by receiving that text message. But in order to log in from my laptop, I need to be in control of my laptop. The laptop itself is a factor. With the laptop and my password, I have two factors. I might not actually need the phone as a factor. Praneet Sharma is the CEO of <a href="http://keyless-tech.com/" rel="nofollow" target="_blank">Keyless</a>, a product that moves 2-factor authentication into the browser. Praneet joins the show to discuss how all kinds of authentication work: multi-factor authentication, single sign on, and Yubikey. We use this discussion of authentication methods to help explain why it actually could make sense for some people to be doing 2-factor authentication without requiring people to take out their phone. We also explore recent security breaches like Target, Equifax and Yahoo–and the industry of security software sold to developers. I see giant banners for security software companies every time I go into the San Francisco airport, and Praneet explained to me some of the products that these kinds of companies are selling. Praneet has joined the show in a previous episode to talk about advertising fraud. He also works with Shailin Dhar at Method Media Intelligence. The post <a href="https://softwareengineeringdaily.com/2017/12/05/secure-authentication-with-praneet-sharma/" rel="nofollow" target="_blank">Secure Authentication with Praneet Sharma</a> appeared first on <a href="https://softwareengineeringdaily.com" rel="nofollow" target="_blank">Software Engineering Daily</a>.

Secure Authentication with Praneet Sharma

Content websites are supported by advertising. Most of the advertisements around the internet are dynamic ad slots that change depending on the user who visits the site. Those dynamic ad slots are available to a variety of different bidders. For each ad slot, an auction occurs. The highest bidder gets to serve an ad for that slot. Praneet Sharma is the co-founder of Method Media Intelligence, which he founded with Shailin Dhar, who has been on the show several times to discuss his investigations into the world of ad fraud. I wanted to have his partner Praneet on the show to get his perspective on ad fraud and how to clean up the advertising ecosystem. One advance in dynamic advertising that we discussed is header bidding, and an open source library called PrebidJS. When an ad-supported website gets delivered to your web browser, the HTML begins to load and the JavaScript on the page begins to execute. Some of that JavaScript is calling out to advertising networks looking for the highest bidder. Until the page receives a callback for what to put in the ad slots on the page, the page will not finish loading. Sites that do not manage their ad requests appropriately suffer performance issues. Header bidding is a technique to wrap all of the requests to different advertising exchanges in a single serialized blob of code at the top of the page.   The post Advertiser Bidding with Praneet Sharma appeared first on Software Engineering Daily.

Content websites are supported by advertising. Most of the advertisements around the internet are dynamic ad slots that change depending on the user who visits the site. Those dynamic ad slots are available to a variety of different bidders. For each ad slot, an auction occurs. The highest bidder gets to serve an ad for that slot. Praneet Sharma is the co-founder of Method Media Intelligence, which he founded with Shailin Dhar, who has been on the show several times to discuss his investigations into the world of ad fraud. I wanted to have his partner Praneet on the show to get his perspective on ad fraud and how to clean up the advertising ecosystem. One advance in dynamic advertising that we discussed is header bidding, and an open source library called PrebidJS. When an ad-supported website gets delivered to your web browser, the HTML begins to load and the JavaScript on the page begins to execute. Some of that JavaScript is calling out to advertising networks looking for the highest bidder. Until the page receives a callback for what to put in the ad slots on the page, the page will not finish loading. Sites that do not manage their ad requests appropriately suffer performance issues. Header bidding is a technique to wrap all of the requests to different advertising exchanges in a single serialized blob of code at the top of the page. The post <a href="https://softwareengineeringdaily.com/2017/08/24/advertiser-bidding-with-praneet-sharma/" rel="nofollow" target="_blank">Advertiser Bidding with Praneet Sharma</a> appeared first on <a href="https://softwareengineeringdaily.com" rel="nofollow" target="_blank">Software Engineering Daily</a>.

Advertiser Bidding with Praneet Sharma