Jill Nazeer's guest appearances

Jill Nazeer

Channel Mastery

Backcountry Marketing

Girls Gone Gravel podcast

Jen Gurecki

Kristin Carpenter

Michelle Duffy

Chris Dickerson

Gabbi Adams

Rach McBride

Aimee Ross

Rick Saez

Eric Porter

Amy Charity

Dave Taylor

Emily Newsom

Laura Crawford

Ashley Korenblat

Jill Martindale

OwlTail

This week on the show Kathryn and Kristi are chatting with cyclist and marketing guru Jill Nazeer. Jill is the Marketing Director for the Alta Cycling group, the parent company for Diamondback Bikes. Diamondback has been rolling full steam ahead into the world of gravel, and in 2020 they partnered with their sponsored athlete Rach McBride to develop the Eat My Dust gravel scholarship. The goal of the scholarship was to bring more self-identifying female, trans and non-binary folks into gravel cycling, and the winner of the scholarship received a complete gravel rider starter pack including a Diamondback bike. Through this scholarship Jill &amp; Rach’s aim is to lower the barriers of entry for folks looking to be part of the gravel cycling community. They want to make folks of all identities feel welcome in the gravel space.  Nominations for 2021 will open in mid-October and can be found on the Diamondback website at www.diamondback.com. Follow @diamondbackbike on Instagram to learn more about the brand and stay up-to-date on all of the great things they are doing in the cycling community. Support the Girls Gone Gravel Podcast Joje Bars: get 15% of with code gravellove15 at https://jojebar.com  InsideTracker: get 25% off at insidetracker.com/girlsgonegravel

This week on the show Kathryn and Kristi are chatting with cyclist and marketing guru Jill Nazeer. Jill is the Marketing Director for the Alta Cycling group, the parent company for Diamondback Bikes. Diamondback has been rolling full steam ahead into the world of gravel, and in 2020 they partnered with their sponsored athlete Rach McBride to develop the Eat My Dust gravel scholarship. The goal of the scholarship was to bring more self-identifying female, trans and non-binary folks into gravel cycling, and the winner of the scholarship received a complete gravel rider starter pack including a Diamondback bike. Through this scholarship Jill &amp; Rach’s aim is to lower the barriers of entry for folks looking to be part of the gravel cycling community. They want to make folks of all identities feel welcome in the gravel space. Nominations for 2021 will open in mid-October and can be found on the Diamondback website at <a href="http://www.diamondback.com" rel="nofollow" target="_blank">www.diamondback.com</a>. Follow @diamondbackbike on Instagram to learn more about the brand and stay up-to-date on all of the great things they are doing in the cycling community. Support the Girls Gone Gravel Podcast Joje Bars: get 15% of with code gravellove15 at <a href="https://jojebar.com" rel="nofollow" target="_blank">https://jojebar.com</a> InsideTracker: get 25% off at <a href="http://insidetracker.com/girlsgonegravel" rel="nofollow" target="_blank">insidetracker.com/girlsgonegravel</a>

Make a Change with Jill Nazeer (Episode 68)

Episode Highlights:  Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender inequality and how to make everyone feel safe on bikes Hear why accepting progress over perfection is the first step for brands!    Description: Rach McBride is known in the sports community as ‘the most interesting person in triathlon.’ They were the first triathlete to come out as non-binary and they are using their voice, story and platform, to create an inclusive community and bring awareness and education to individuals and businesses. Rach joins me on this episode of Channel Mastery, along with Jill Nazeer, Diamondback’s Director of Marketing. You’ll hear Rach’s story of becoming a professional athlete a little later in life, respectively, and what’s ahead for 2021 after the cancellations of so many races in 2020. Rach and Jill share details of the Diamondback Gravel Scholarship, the growth of gravel and what People for Bikes is doing to create a more inclusive and safer environment for new or established cyclists.  This is a must-listen for brands and businesses unsure about where to start when it comes to inclusivity, diversification and equality. Brands are in the driver seat of the vehicle of change and it’s time to embrace progress over perfection. Rach has been racing full-time as a professional triathlete since 2011. Known as the “Purple Tiger,” they are a three-time Ironman 70.3 Champion and have numerous podium and course record results across several distances in the sport. Deemed "the most interesting [person] in triathlon" by TRS Radio, Rach is the first professional triathlete to be out as gender non-binary. They hold two graduate degrees in genetics and are an accomplished cellist. Rach loves being a minimalist, spinning fire, and working in sexual health education and advocacy in beautiful Vancouver, Canada, where they live and train. Jill Nazeer is the Marketing Director at Alta Cycling, the parent company of Diamondback, Raleigh, Redline, Haibike, and IZIP. Jill has experience working in the outdoor industry for brands such as K2 and The North Face, as well as at non-profits such as the Leukemia &amp; Lymphoma Society’s Team In Training where she managed their Triathlon and Cycle teams. Originally hailing from Chicago, Jill takes full advantage of Seattle’s adventurous spirit, and enjoys bringing her passion for the outdoors to the community.

Episode Highlights: <ul> <li>Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead</li> <li>People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender inequality and how to make everyone feel safe on bikes</li> <li>Hear why accepting progress over perfection is the first step for brands!  </li> </ul> Description: Rach McBride is known in the sports community as ‘the most interesting person in triathlon.’ They were the first triathlete to come out as non-binary and they are using their voice, story and platform, to create an inclusive community and bring awareness and education to individuals and businesses. Rach joins me on this episode of Channel Mastery, along with Jill Nazeer, Diamondback’s Director of Marketing. You’ll hear Rach’s story of becoming a professional athlete a little later in life, respectively, and what’s ahead for 2021 after the cancellations of so many races in 2020. Rach and Jill share details of the Diamondback Gravel Scholarship, the growth of gravel and what People for Bikes is doing to create a more inclusive and safer environment for new or established cyclists.  This is a must-listen for brands and businesses unsure about where to start when it comes to inclusivity, diversification and equality. Brands are in the driver seat of the vehicle of change and it’s time to embrace progress over perfection. Rach has been racing full-time as a professional triathlete since 2011. Known as the “Purple Tiger,” they are a three-time Ironman 70.3 Champion and have numerous podium and course record results across several distances in the sport. Deemed "the most interesting [person] in triathlon" by TRS Radio, Rach is the first professional triathlete to be out as gender non-binary. They hold two graduate degrees in genetics and are an accomplished cellist. Rach loves being a minimalist, spinning fire, and working in sexual health education and advocacy in beautiful Vancouver, Canada, where they live and train. Jill Nazeer is the Marketing Director at Alta Cycling, the parent company of Diamondback, Raleigh, Redline, Haibike, and IZIP. Jill has experience working in the outdoor industry for brands such as K2 and The North Face, as well as at non-profits such as the Leukemia &amp; Lymphoma Society’s Team In Training where she managed their Triathlon and Cycle teams. Originally hailing from Chicago, Jill takes full advantage of Seattle’s adventurous spirit, and enjoys bringing her passion for the outdoors to the community.

Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry

As a small team, how do you manage 5 very different bike brands? Jill and her team at Alta Cycling deal with this daily as they manage Diamondback, Raleigh, iZip, Redline, Haibike, and Ghost. In this episode, we talk about how they manage and differentiate each of the brands from each other but also from their competitors. From the episode: "You can't ignore a brand's heritage, but you do want people to know they are distinct brands."   "Should every brand be in digital? Because then are we cannibalizing our own buy and competing with ourselves?   "Being a bad artist made me a better marketer because it made me think a little more creatively."

As a small team, how do you manage 5 very different bike brands? Jill and her team at Alta Cycling deal with this daily as they manage Diamondback, Raleigh, iZip, Redline, Haibike, and Ghost. In this episode, we talk about how they manage and differentiate each of the brands from each other but also from their competitors. From the episode: "You can't ignore a brand's heritage, but you do want people to know they are distinct brands." "Should every brand be in digital? Because then are we cannibalizing our own buy and competing with ourselves? "Being a bad artist made me a better marketer because it made me think a little more creatively."

Jill Nazeer | Brand Differentiation | Alta Cycling