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Magnus Hillestad

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Eric Anderson (@ericmander) sits down with Magnus Hillestad (@MHillestad) and Even Westvang (@even), co-founders of the unified content platform Sanity. The team at Sanity helps businesses organize their structured content as data, allowing distribution from a single source of truth. Tune in today’s episode to learn how Sanity aims to change the way people think about content. In this episode we discuss:  The open-source editing environment and CMS, Sanity Studio From content as data, to coffee table books How Sanity differs from a traditional CMS Why the Sanity team turned down a contract with the United Nations Building a team that can scale to a vision of ubiquity  Links:  Sanity Sanity Studio Figma Brex Netlify  People mentioned:  Simen Svale Skogsrud (@svale) Øyvind Rostad (@rostad)  

Eric Anderson (<a href="https://twitter.com/ericmander" rel="nofollow" target="_blank">@ericmander</a>) sits down with Magnus Hillestad (<a href="https://twitter.com/mhillestad?lang=en" rel="nofollow" target="_blank">@MHillestad</a>) and Even Westvang (<a href="http://twitter.com/even" rel="nofollow" target="_blank">@even</a>), co-founders of the unified content platform Sanity. The team at Sanity helps businesses organize their structured content as data, allowing distribution from a single source of truth. Tune in today’s episode to learn how Sanity aims to change the way people think about content. In this episode we discuss: <ul> <li>The open-source editing environment and CMS, Sanity Studio</li> <li>From content as data, to coffee table books</li> <li>How Sanity differs from a traditional CMS</li> <li>Why the Sanity team turned down a contract with the United Nations</li> <li>Building a team that can scale to a vision of ubiquity</li> </ul> Links: <ul> <li><a href="https://www.sanity.io/" rel="nofollow" target="_blank">Sanity</a></li> <li><a href="https://www.sanity.io/studio" rel="nofollow" target="_blank">Sanity Studio</a></li> <li><a href="https://www.figma.com/" rel="nofollow" target="_blank">Figma</a></li> <li><a href="https://www.brex.com/" rel="nofollow" target="_blank">Brex</a></li> <li><a href="https://www.netlify.com/" rel="nofollow" target="_blank">Netlify</a></li> </ul> People mentioned: <ul> <li>Simen Svale Skogsrud (<a href="https://twitter.com/svale?lang=en" rel="nofollow" target="_blank">@svale</a>)</li> <li>Øyvind Rostad (<a href="https://twitter.com/rostad?lang=en" rel="nofollow" target="_blank">@rostad</a>) </li> </ul>

Sanity with Magnus Hillestad and Even Westvang

Magnus is CEO and co-founder of Sanity.io, the American-Norwegian Content Platform company that is reinventing the content space with its unique customizable and collaborative approach. Having worked in investment banking and private equity, Magnus started coding at age 35 and left his finance career, and later joining Sanity.io as co-founder. Sanity now has almost 40 employees and serves more than 4 billion API calls per month. Magnus is based in the San Francisco Bay Area.  Some of the Topics Covered by Magnus Hillestad in this Episode    What Sanity does and how it got started What Sanity was trying to do differently from other CMS systems early on Why you should think about content as data How Sanity was acquiring customers in the early days and why it lends itself to a bottom-up business model Having a global perspective Why Magnus decided to move to the United States How Magnus and his Co-Founders decided to work together even after Magnus initially said no to joining the team Magnus' advice around selecting Co-Founders and setting up founder agreements correctly The fundraising experience for Magnus, raising a $1M Pre-Seed, $2.4M Seed, and a Series A Why Magnus and his team raised their Series A when they had $2M ARR How Magnus recharges and why his team pays part of having a private personal trainer for everyone in the company   Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Magnus is CEO and co-founder of <a href="https://www.sanity.io/" rel="noreferrer noopener nofollow" target="_blank">Sanity.io</a>, the American-Norwegian Content Platform company that is reinventing the content space with its unique customizable and collaborative approach. Having worked in investment banking and private equity, Magnus started coding at age 35 and left his finance career, and later joining <a href="http://Sanity.io" rel="nofollow" target="_blank">Sanity.io</a> as co-founder. Sanity now has almost 40 employees and serves more than 4 billion API calls per month. Magnus is based in the San Francisco Bay Area. Some of the Topics Covered by Magnus Hillestad in this Episode <ul> <li>What Sanity does and how it got started</li> <li>What Sanity was trying to do differently from other CMS systems early on</li> <li>Why you should think about content as data</li> <li>How Sanity was acquiring customers in the early days and why it lends itself to a bottom-up business model</li> <li>Having a global perspective</li> <li>Why Magnus decided to move to the United States</li> <li>How Magnus and his Co-Founders decided to work together even after Magnus initially said no to joining the team</li> <li>Magnus' advice around selecting Co-Founders and setting up founder agreements correctly</li> <li>The fundraising experience for Magnus, raising a $1M Pre-Seed, $2.4M Seed, and a Series A</li> <li>Why Magnus and his team raised their Series A when they had $2M ARR</li> <li>How Magnus recharges and why his team pays part of having a private personal trainer for everyone in the company</li> </ul> Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbURDaXp6XzVLZWdjNldjYUtSekhGWjRzRVJYUXxBQ3Jtc0trUVJ2aEZGV2xob1NaZ3MtOGMtbC1vYlZpbnhOWW8yZlpUdjVvQXl3YWtEVVNnWnBJZ28zZUhxeVFHSkZfb2R6aGlnUHVwQ25MbWdHbzBIaFNVZHFabUhGNGVaOF9WZnptN2ZIQU9TOGoxYmF1aGYzVQ%3D%3D&amp;q=https%3A%2F%2Fwww.justgogrind.com%2Fnewsletter%2F" rel="nofollow noopener" target="_blank">https://www.justgogrind.com/newsletter/</a> Listen to all episodes of the Just Go Grind Podcast: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbHk1UzBzQ0VMcXZYUXFkbTQ3WHFES0dWUlNpd3xBQ3Jtc0ttc09EMlM4dkNoNHFkSTIwcWFOUWhyVEVGU2h0XzNYZHdrWjNCaHVSR2NBR1FFUU94Q1hNbTVaSXJlX1VPelctVzB1LW1RdDlTNVhibEJyem9nZVloaW5qYURKQkR2Vzl5eGc2Um5aUnNLLTVpWWxaTQ%3D%3D&amp;q=https%3A%2F%2Fwww.justgogrind.com%2Fpodcast%2F" rel="nofollow noopener" target="_blank">https://www.justgogrind.com/podcast/</a> Follow Justin Gordon on Twitter: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbVZ0ZU16T0JGSTFUUUdrQUt2UFVVUEFQa3VxQXxBQ3Jtc0tua2p4ZkRvU3Z3LUR5Zmh0cGZOUVVMbWU2QS1ib1luaXBoWG1aN29vbmNrTHFBMW5iMXdWeXVQeDlOajBLOUhRX01TdDlCNWJ6OXB3bFFPanJPS2VCVXBlamowQm1mQVJ5X1M2ZlpNRHdoNkxhbUtlZw%3D%3D&amp;q=https%3A%2F%2Ftwitter.com%2Fjustingordon212" rel="nofollow noopener" target="_blank">https://twitter.com/justingordon212</a> Follow Justin Gordon on Instagram: <a href="https://www.youtube.com/redirect?v=qgLzW3af2GM&amp;event=video_description&amp;redir_token=QUFFLUhqbWlnRHNLNGRna1ZKaE9FbFNRcmdUQ2JmdnE5Z3xBQ3Jtc0tuZTk1SEdNZVpCZS1fTWJQNEZlaUtQOWFlOHd2eTdYTHBKZU5sWDVtSWYxQ3NLMjNlcGM3YWN1UjA3b2xHU2dsQjZuWVQ2cmxldjBSbTFPLVc5akY5clFkUDlSQ0RUTERrczM1VVcyUTctSm02OFpMOA%3D%3D&amp;q=https%3A%2F%2Fwww.instagram.com%2Fjustingordon8%2F" rel="nofollow noopener" target="_blank">https://www.instagram.com/justingordon8/</a>

#231: Magnus Hillestad, Co-Founder & CEO of Sanity, a Unique Developer-Focused Content Platform, on Choosing Co-Founders, Raising Millions in Venture Capital, and Building a Fast-Growing Startup

In this episode of the Customer Strategy Podcast, I talk with Magnus Hillestad, the CEO &amp; co-founder of Sanity.io.Sanity is a platform for structured content. It comes with an open-source editing environment called Sanity Studio that you can customize with JavaScript and a real-time hosted data store.They're essentially a developer tool that enables developers to help their organizations deal with content in a better way.We got into a really interesting conversation around the role of customer success inside a development-focused organization that has a “bottoms up” model.In other words, they currently sell their tools to developers, while also building a community of thousands of developers, and are trying to figure out the real role that customer success is going to play.Magnus as the CEO is pondering these questions, looking at how to make the most effective use out of the customer success function in order to serve the needs of his customers and ultimately that of his company.I really think you're going to enjoy this episode.Resources mentioned:Download the Customer Strategy Method Blueprint.What to do next:Click here to become a guest on the showApply to work with Nils

In this episode of the Customer Strategy Podcast, I talk with Magnus Hillestad, the CEO &amp; co-founder of <a href="http://Sanity.io" rel="nofollow" target="_blank">Sanity.io</a>.Sanity is a platform for structured content. It comes with an open-source editing environment called Sanity Studio that you can customize with JavaScript and a real-time hosted data store.They're essentially a developer tool that enables developers to help their organizations deal with content in a better way.We got into a really interesting conversation around the role of customer success inside a development-focused organization that has a “bottoms up” model.In other words, they currently sell their tools to developers, while also building a community of thousands of developers, and are trying to figure out the real role that customer success is going to play.Magnus as the CEO is pondering these questions, looking at how to make the most effective use out of the customer success function in order to serve the needs of his customers and ultimately that of his company.I really think you're going to enjoy this episode.Resources mentioned:<ul><li><a href="https://glideconsultingllc.com/blueprint" rel="nofollow" target="_blank">Download the Customer Strategy Method Blueprint.</a></li></ul>What to do next:<ul><li><a href="https://glideconsultingllc.com/guest" rel="nofollow" target="_blank">Click here to become a guest on the show</a></li><li><a href="https://glideconsultingllc.com/apply" rel="nofollow" target="_blank">Apply to work with Nils</a></li></ul>

Ep5: Magnus Hillestad