Anna McPherson's guest appearances

Anna McPherson

Jazz and Blues Features

CMO Talks

B2B Category Creators with Gil Allouche

Regina Carter

Rhiannon Giddens

Todd Olson

Max Altschuler

Todd Wilson

Nina Simone

Ella Fitzgerald

Nick Mehta

Joe Chernov

Lars Nilsson

Jason Rose

Henry Schuck

Michel Feaster

Cole Porter

Mike Volpe

OwlTail

Pendo

Invoca

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category, and Joe Chernov, CMO of Pendo and influential in growing several MarTech categories.  You'll walk away from this episode with an understanding of the importance of community-led growth in creating a category, two hacks you can use to move into the upper right of the MQ, and how to handle critical failures. BONUS! Dee Anna recalls how, very early in her career, she learned that small mistakes can have huge consequences, and Joe tells Gil about one of his most brutal speaking engagements. 

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category, and Joe Chernov, CMO of Pendo and influential in growing several MarTech categories. You'll walk away from this episode with an understanding of the importance of community-led growth in creating a category, two hacks you can use to move into the upper right of the MQ, and how to handle critical failures. BONUS! Dee Anna recalls how, very early in her career, she learned that small mistakes can have huge consequences, and Joe tells Gil about one of his most brutal speaking engagements.

Dee Anna McPherson, CMO at Invoca, and Joe Chernov, CMO at Pendo

This week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence platforms. Dee Ann shares her philosophy and lessons learned on building and scaling technology-based businesses, which is contributing to Invoca holding the #1 spot in this market category.

This week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence platforms. Dee Ann shares her philosophy and lessons learned on building and scaling technology-based businesses, which is contributing to Invoca holding the #1 spot in this market category.

CMO Talks with Dee Anna McPherson, Invoca

Alto saxophonist Anna McPherson from Snohomish High School will virtually join Abe Beeson on Evening Jazz tonight at 8 p.m. (Sept. 3) as guest DJ. She is a sophomore and in the school's band program. Listen to her show and read her Q&amp;A.

School of Jazz: Anna McPherson serves as guest DJ