Veronica Hudson's guest appearances

Veronica Hudson

Product to Product

Beyond the Roadmap: Product Talk with AWH

Latif Nanji

Ellen Chisa

Melissa Perri

Laura Klein

Brian Balfour

Brian Donohue

Nick Caldwell

Shaun Clowes

Nick Franklin

Jeetu Patel

Pratik Shah

Alan Gilbert

Mike Belsito

Sean Kim

John Cutler

OwlTail

ActiveCampaign

As a product manager how do you balance creating a product that is minimally viable and at the same time lovable? In this episode, I chat with Veronica Hudson, Senior Product Manager at ActiveCampaign on striking the balance between MLPs (Minimum Lovable Products) and MVPs (Minimum Viable Products). We discuss the difference in thinking between these two approaches and how to intelligently use both frameworks to create amazing products. Veronica brings over seven years of experience in senior product management at companies like Twilio, SendGrid, and now ActiveCampaign. activecampaign.com (https://www.activecampaign.com/)awh.net (https://www.awh.net/)

As a product manager how do you balance creating a product that is minimally viable and at the same time lovable? In this episode, I chat with Veronica Hudson, Senior Product Manager at ActiveCampaign on striking the balance between MLPs (Minimum Lovable Products) and MVPs (Minimum Viable Products). We discuss the difference in thinking between these two approaches and how to intelligently use both frameworks to create amazing products. Veronica brings over seven years of experience in senior product management at companies like Twilio, SendGrid, and now ActiveCampaign.   <a href="http://activecampaign.com" rel="nofollow" target="_blank">activecampaign.com</a> (<a href="https://www.activecampaign.com/" rel="nofollow" target="_blank">https://www.activecampaign.com/</a>) <a href="http://awh.net" rel="nofollow" target="_blank">awh.net</a> (<a href="https://www.awh.net/" rel="nofollow" target="_blank">https://www.awh.net/</a>)

MVPs vs MLPs: Interview with Veronica Hudson, Senior Product Manager at ActiveCampaign

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) Ditch the MVP, embrace the MLP and listen to your users, says Veronica Hudson, senior PM at Twilio at the time of the interview (She’s now at ActiveCampaign in the senior PM role.). A product can be viable, but are customers going to use it? She says PMs should figure out what the problem you’re solving is and pinpoint who you can solve it most widely for. The goal of an MLP is to be able to release an open beta and not feel like there needs to be a gatekeeper of who can use it, Veronica adds.  Also in this episode, listen to how Veronica, who originally worked in NYC’s book publishing industry, finds the evolution of female pop stars like Jennifer Lopez and Robyn to be inspirational. For Veronica, quantitative and qualitative feedback work hand in hand. She suggests PMs spend time with support teams to learn what hacks they’re teaching users and you’ll find underlying customer problems that the data can’t tell you.See omnystudio.com/listener for privacy information.

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.)  Ditch the MVP, embrace the MLP and listen to your users, says Veronica Hudson, senior PM at Twilio at the time of the interview (She’s now at ActiveCampaign in the senior PM role.). A product can be viable, but are customers going to use it? She says PMs should figure out what the problem you’re solving is and pinpoint who you can solve it most widely for. The goal of an MLP is to be able to release an open beta and not feel like there needs to be a gatekeeper of who can use it, Veronica adds.   Also in this episode, listen to how Veronica, who originally worked in NYC’s book publishing industry, finds the evolution of female pop stars like Jennifer Lopez and Robyn to be inspirational. For Veronica, quantitative and qualitative feedback work hand in hand. She suggests PMs spend time with support teams to learn what hacks they’re teaching users and you’ll find underlying customer problems that the data can’t tell you.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Ditch the MVP, embrace the MLP and listen to your users  - Veronica Hudson @ Twilio