VANESSA KRECKEL's guest appearances

VANESSA KRECKEL

The Wedding Biz - Behind the Scenes of the Wedding Business

Carrie Goldberg

Nancy Liu

David Stark

Holly Chapple

Kevin Lee

Martha Stewart

Jordan Lee

BRUCE RUSSELL

ALEJANDRA POUPEL

RACHEL BIRTHISTLE

JOSE VILLA

Adam Schaeuble

Lewis Miller

Meghan Ely

Michelle Durpetti

OwlTail

Andy welcomes Sean Low to this episode of The Next Level! Sean is the Founder and President of The Business of Being Creative LLC, which focuses on providing practical advice to those in the business of being creative. His client list includes the elite of the wedding industry and the design community. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that feeds the desire for customization across all aspects of the wedding industry. TPD Design House services clients in the art of branding, website and logo development, and invitation design around the world. Andy and Sean discuss Vanessa's conviction to her start her own company, about being a risk-taker and her need to succeed even though there were bumps along the way. Sean talks about her being a culture specialist, and she understands that it's not about telling the story to everyone. It's about telling the story to those who care, knowing that the culture drives the story, not the other way around. Listen in as they share their outlooks on the way Vanessa runs her company, how she includes everyone in the decision making and the meetings to bring new ideas to the team. She believes that if you let your employees feel invested, they work that much harder because they feel as if it is their company. If you are looking to discover the secrets to Vanessa's success, look no further. Andy and Sean suss out the real reasons behind her success and lay it out for all to see. This is the episode you will kick yourself for missing, so don't.   Show Highlights:  [01:04] Sean, welcome back to the show! [01:45] Andy gives Sean a little background on Vanessa's interview. [02:20] They discuss how Vanessa had the conviction that she could take the leap to her own business and be ok. [04:29] Sean talks about Vanessa's willingness to fail if that is what helps get her to where she wanted to be in the end. [06:54] Sean speaks about Vanessa being a culture specialist. [09:29] They chat about how not every client is the right client, and sometimes you have to say no. [11:17] Culture drives the story, not the other way around. [13:41] Getting people on your team invested in your company, you are only as strong as the weakest voice in your company. [15:01] You have to be present to where things are, and it's not easy. Focus on one thing at a time. [16:09] Sean says that Vanessa feels nourished by the work. [16:53] Thank you for being the show again, Sean!    Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!   Follow Vanessa Kreckel Two Paper Dolls/TPD Design House Vanessa@tbddesignhouse Instagram |  Pinterest Vanessa@twopaperdolls Facebook | Twitter |  Pinterest   This Week's Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC.  Sean Low on the Wedding Biz The Business of Being Creative LLC Email Sean: sean@thebusinessofbeingcreative.com Sean:@seanlow Twitter | Instagram    Mentioned in this episode Bill Baker  Tim Chi on The Wedding Biz Tait Larson on The Wedding Biz  Meryl Snow Part 1 on The Wedding Biz  Meryle Snow Part 2 on The Wedding Biz  Cindy Novotny Part 1 on The Wedding Biz  Cindy Novotny Part 2 on The Wedding Biz  Simon Bailey on The Wedding Biz

Andy welcomes Sean Low to this episode of The Next Level! Sean is the Founder and President of The Business of Being Creative LLC, which focuses on providing practical advice to those in the business of being creative. His client list includes the elite of the wedding industry and the design community. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that feeds the desire for customization across all aspects of the wedding industry. TPD Design House services clients in the art of branding, website and logo development, and invitation design around the world. Andy and Sean discuss Vanessa's conviction to her start her own company, about being a risk-taker and her need to succeed even though there were bumps along the way. Sean talks about her being a culture specialist, and she understands that it's not about telling the story to everyone. It's about telling the story to those who care, knowing that the culture drives the story, not the other way around. Listen in as they share their outlooks on the way Vanessa runs her company, how she includes everyone in the decision making and the meetings to bring new ideas to the team. She believes that if you let your employees feel invested, they work that much harder because they feel as if it is their company. If you are looking to discover the secrets to Vanessa's success, look no further. Andy and Sean suss out the real reasons behind her success and lay it out for all to see. This is the episode you will kick yourself for missing, so don't. Show Highlights: <ul> <li>[01:04] Sean, welcome back to the show!</li> <li>[01:45] Andy gives Sean a little background on Vanessa's interview.</li> <li>[02:20] They discuss how Vanessa had the conviction that she could take the leap to her own business and be ok.</li> <li>[04:29] Sean talks about Vanessa's willingness to fail if that is what helps get her to where she wanted to be in the end.</li> <li>[06:54] Sean speaks about Vanessa being a culture specialist.</li> <li>[09:29] They chat about how not every client is the right client, and sometimes you have to say no.</li> <li>[11:17] Culture drives the story, not the other way around.</li> <li>[13:41] Getting people on your team invested in your company, you are only as strong as the weakest voice in your company.</li> <li>[15:01] You have to be present to where things are, and it's not easy. Focus on one thing at a time.</li> <li>[16:09] Sean says that Vanessa feels nourished by the work.</li> <li>[16:53] Thank you for being the show again, Sean!</li> </ul> Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by <a href="https://www.partyslate.com/" rel="nofollow" target="_blank">PartySlate</a> - the first website designed specifically for event professionals and venues! Follow Vanessa Kreckel <a href="https://tpddesignhouse.com/" rel="nofollow" target="_blank">Two Paper Dolls/TPD Design House</a> Vanessa@tbddesignhouse <a href="https://www.instagram.com/tpddesignhouse/?hl=en" rel="nofollow" target="_blank">Instagram</a> | <a href="https://www.pinterest.com/pin/427067977164838697/?nic=1" rel="nofollow" target="_blank"> Pinterest</a> Vanessa@twopaperdolls <a href="https://www.facebook.com/twopaperdolls/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://twitter.com/twopaperdolls?lang=en" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.pinterest.com/VanessaKreckel/two-paperdolls/" rel="nofollow" target="_blank"> Pinterest</a> This Week's Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC. <a href="https://theweddingbiz.com/sean-low-business-creative/" rel="nofollow" target="_blank"> Sean Low</a> on the Wedding Biz <a href="https://www.thebusinessofbeingcreative.com/" rel="nofollow" target="_blank">The Business of Being Creative LLC</a> Email Sean: sean@thebusinessofbeingcreative.com Sean:@seanlow <a href="https://twitter.com/seanlow?lang=en" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.instagram.com/seanlow/" rel="nofollow" target="_blank">Instagram</a> Mentioned in this episode <a href="https://bbcostorytelling.com/" rel="nofollow" target="_blank">Bill Baker</a> <a href="https://theweddingbiz.com/tim-chi-ceo-the-knot-worldwide-combining-technology-and-trends-to-innovate-the-wedding-industry/" rel="nofollow" target="_blank"> Tim Chi</a> on The Wedding Biz <a href="https://theweddingbiz.com/?s=tait+larson" rel="nofollow" target="_blank">Tait Larson</a> on The Wedding Biz <a href="https://theweddingbiz.com/meryl-snow-storm-solutions-and-feastivities-events/" rel="nofollow" target="_blank"> Meryl Snow Part 1</a> on The Wedding Biz <a href="https://theweddingbiz.com/meryl-snow-setting-yourself-apart-in-life-and-business/" rel="nofollow" target="_blank"> Meryle Snow Part 2</a> on The Wedding Biz <a href="https://theweddingbiz.com/cindy-novotny-mastering-motivation/" rel="nofollow" target="_blank"> Cindy Novotny Part 1</a> on The Wedding Biz <a href="https://theweddingbiz.com/cindy-novotny-part-2-master-connection-associates/" rel="nofollow" target="_blank"> Cindy Novotny Part 2</a> on The Wedding Biz <a href="https://theweddingbiz.com/simon-t-bailey-harness-brilliance-turbo-charge-business/" rel="nofollow" target="_blank"> Simon Bailey</a> on The Wedding Biz

197 THE NEXT LEVEL: SEAN LOW Discusses VANESSA KRECKEL - Brand Development to Set you Apart

The Wedding Biz is excited to have Vanessa Kreckel on the show. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that foreshadowed the desire for customization across all aspects of the wedding industry. She has been named in design publications including PRINT, and Communications Arts as well as BRIDES Magazine and Martha Stewart Weddings. TPD Design House services clients in the art of branding, website design and development, and invitation design around the world. Vanessa has always loved being creative, which is why she studied art at Moore College of Art and Design and learned how to be a graphic artist. She started her company with one employee and used printing presses, and somehow found a niche with her customized stationery and invitations.  Who are your ideal clients? What is the voice of your company? These are some of the questions Vanessa asks when helping someone develop their brand. Branding is an essential ingredient in making your business successful, and she has been assisting people in figuring it out for almost 20 years. Listen to her tips and tricks as you follow along on the podcast. Vanessa talks about knowing and branding the look and feel of your event when thinking about invitations. She reminds us that it’s not just invitations, there are save the dates, invitation design, and day of cards. You need to consider the overall experience and how the design thread pulls it all together when deciding this critical part of your event. This is one of those conversations that will change the way you choose invitations, your brand, and what you put on social media. Vanessa is a first-rate businesswoman with insight into a different side of the event industry. One that you might not realize has such a significant impact on the event experience. You won’t want to miss what she has to say, so sit back, plugin and enjoy.  Show Highlights: [02:43] Welcome to the show, Vanessa! [03:03] They chat about the work Vanessa has done with Engage. [03:43] Vanessa explains how Two Paper Dolls got started. [05:09] She studied art at Moore College of Art and Design, which is where she began in graphic design. [06:29] She took a risk when she transitioned from full-time to starting her own company. [07:48] She speaks about getting started with one employee and used printing presses that she had no idea how to use. [10:50] branding is one of the most essential parts of any business, it’s how you set yourself apart from the competition. [13:56] Vanessa tells us the first steps to take when developing your brand and what questions to ask. [16:23] They have a tool kit for clients to use as they are developing a standard consistent message for their company. [18:34] How do you create the story aspect of what you do? [20:01] Vanessa describes the brand they created for the entire Engage London event. [22:50] Website design changes rapidly. Make sure it is user-friendly and can be viewed well on mobile devices and make sure they are ADA Compliant. [26:28] Social media is more important than ever. Does your social media reflect what you are doing with your website? [28:11] Vanessa discusses the strategies for posting on social media. [29:56] People should consider the overall look and feel of an event when thinking about invitations. [32:13] Invitations can be traditional, or it can tell the story of the couple or company. [33:58] How are you managing the business aspect of your company? What have you learned? [36:21] She chats about brainstorming and discussing ideas in small groups, it is all collaborative. [39:26] Vanessa, what does success mean to you? [40:57] Andy talks about a branding video that Vanessa produced for Kushner Entertainment. [43:51] Please subscribe and follow us on Facebook.   LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!   Vanessa Kreckel Two Paper Dolls/TPD Design House Vanessa@tbddesignhouse Instagram |  Pinterest Vanessa@twopaperdolls Facebook | Twitter |  Pinterest Branding video produced by Vanessa found at  https://www.kushnerentertainment.com/entertainment-design. Filmed and directed by Matt Buckman, I Do Films.

The Wedding Biz is excited to have Vanessa Kreckel on the show. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that foreshadowed the desire for customization across all aspects of the wedding industry. She has been named in design publications including PRINT, and Communications Arts as well as BRIDES Magazine and Martha Stewart Weddings. TPD Design House services clients in the art of branding, website design and development, and invitation design around the world. Vanessa has always loved being creative, which is why she studied art at Moore College of Art and Design and learned how to be a graphic artist. She started her company with one employee and used printing presses, and somehow found a niche with her customized stationery and invitations.  Who are your ideal clients? What is the voice of your company? These are some of the questions Vanessa asks when helping someone develop their brand. Branding is an essential ingredient in making your business successful, and she has been assisting people in figuring it out for almost 20 years. Listen to her tips and tricks as you follow along on the podcast. Vanessa talks about knowing and branding the look and feel of your event when thinking about invitations. She reminds us that it’s not just invitations, there are save the dates, invitation design, and day of cards. You need to consider the overall experience and how the design thread pulls it all together when deciding this critical part of your event. This is one of those conversations that will change the way you choose invitations, your brand, and what you put on social media. Vanessa is a first-rate businesswoman with insight into a different side of the event industry. One that you might not realize has such a significant impact on the event experience. You won’t want to miss what she has to say, so sit back, plugin and enjoy. Show Highlights: [02:43] Welcome to the show, Vanessa! [03:03] They chat about the work Vanessa has done with Engage. [03:43] Vanessa explains how Two Paper Dolls got started. [05:09] She studied art at Moore College of Art and Design, which is where she began in graphic design. [06:29] She took a risk when she transitioned from full-time to starting her own company. [07:48] She speaks about getting started with one employee and used printing presses that she had no idea how to use. [10:50] branding is one of the most essential parts of any business, it’s how you set yourself apart from the competition. [13:56] Vanessa tells us the first steps to take when developing your brand and what questions to ask. [16:23] They have a tool kit for clients to use as they are developing a standard consistent message for their company. [18:34] How do you create the story aspect of what you do? [20:01] Vanessa describes the brand they created for the entire Engage London event. [22:50] Website design changes rapidly. Make sure it is user-friendly and can be viewed well on mobile devices and make sure they are ADA Compliant. [26:28] Social media is more important than ever. Does your social media reflect what you are doing with your website? [28:11] Vanessa discusses the strategies for posting on social media. [29:56] People should consider the overall look and feel of an event when thinking about invitations. [32:13] Invitations can be traditional, or it can tell the story of the couple or company. [33:58] How are you managing the business aspect of your company? What have you learned? [36:21] She chats about brainstorming and discussing ideas in small groups, it is all collaborative. [39:26] Vanessa, what does success mean to you? [40:57] Andy talks about a branding video that Vanessa produced for Kushner Entertainment. [43:51] Please subscribe and follow us on Facebook. LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by <a href="https://www.partyslate.com/" rel="nofollow" target="_blank">PartySlate</a> - the first website designed specifically for event professionals and venues! Vanessa Kreckel <a href="https://tpddesignhouse.com/" rel="nofollow" target="_blank">Two Paper Dolls/TPD Design House</a> Vanessa@tbddesignhouse <a href="https://www.instagram.com/tpddesignhouse/?hl=en" rel="nofollow" target="_blank">Instagram</a> | <a href="https://www.pinterest.com/pin/427067977164838697/?nic=1" rel="nofollow" target="_blank"> Pinterest</a> Vanessa@twopaperdolls <a href="https://www.facebook.com/twopaperdolls/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://twitter.com/twopaperdolls?lang=en" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.pinterest.com/VanessaKreckel/two-paperdolls/" rel="nofollow" target="_blank"> Pinterest</a> Branding video produced by Vanessa found at <a href="https://www.kushnerentertainment.com/entertainment-design" rel="nofollow" target="_blank"> https://www.kushnerentertainment.com/entertainment-design</a>. Filmed and directed by Matt Buckman, <a href="https://vimeo.com/idofilms" rel="nofollow" target="_blank">I Do Films</a>.

196 VANESSA KRECKEL: Brand Development To Set You Apart