Steve Rosenzweig's guest appearances

Steve Rosenzweig

Future of Agriculture

Cincinnati Business Talk

Soil Sense

This Green Planet

OwlTail

Abbey Wick

Find out how Calgary is leading the agribusiness revolution: www.CalgaryAgbusiness.comTrusted Advisor Partnership: https://trustedadvisorpartnership.com/General Mills' regenerative agriculture commitment: https://www.generalmills.com/how-we-make-it/healthier-planet/environmental-impact/regenerative-agriculture"Trusted Advisor Partnership with Dr. Abbey Wick" on Soil Sense: https://podcasters.spotify.com/pod/show/soilsense/episodes/Trusted-Advisor-Partnership-with-Abbey-Wick--Ph-D-e1virlc/a-a9dbsgs"Soil to Cereal with Dr. Steve Rosenzweig of General Mills" on Soil Sense: https://podcasters.spotify.com/pod/show/soilsense/episodes/Soil-to-Cereal-with-Dr--Steve-Rosenzweig-of-General-Mills-e20191k/a-a9evon2Today’s episode features soil scientists Dr. Steve Rosenzweig of General Mills and Dr. Abbey Wick of North Dakota State University. There’s been plenty in the media and even on this show about the idea of paying farmers for carbon sequestration and other ecosystem services. But what often gets lost in the conversation is how do changes in practices like reducing tillage, planting cover crops, integrating livestock, etc. actually happen? I mean there’s a lot of risk involved. In some cases there is new equipment that needs to be purchased, new techniques to develop, new thought processes to exercise and new expertise needed. Sure, financial incentives can help with this, but what’s equally important are collaborators, supporters and trusted advisors. That’s what today’s show is all about. We’ll start out by talking to Dr. Steve Rosenzweig about General Mills interest in soil health. Where that’s coming from, what it means to their business and what led them to programs like the Trusted Advisor Partnership in North Dakota. Then we’ll talk to Dr. Abbey Wick who is an associate professor and soil health extension specialist at North Dakota State University about this Trusted Advisor Partnership program, how it works, and why its important. Then we’ll wrap things up with both Abbey and Steve to discuss why it’s important for food companies to collaborate in this way. Both of these interviews were originally conducted for the Soil Sense podcast, which I co-host with Abbey. If this stuff interests you, I highly recommend you check that show out. The full interviews for the audio you’re about to hear can be found as episodes one and two of the current Soil Sense season. 

<a href="https://www.calgaryagbusiness.com/" rel="noopener noreferrer nofollow" target="_blank">Find out how Calgary is leading the agribusiness revolution</a>: <a href="http://www.CalgaryAgbusiness.com" rel="nofollow" target="_blank">www.CalgaryAgbusiness.com</a><a href="https://trustedadvisorpartnership.com/" rel="noopener noreferrer nofollow" target="_blank">Trusted Advisor Partnership</a>: <a href="https://trustedadvisorpartnership.com/" rel="nofollow" target="_blank">https://trustedadvisorpartnership.com/</a><a href="https://www.generalmills.com/how-we-make-it/healthier-planet/environmental-impact/regenerative-agriculture" rel="noopener noreferrer nofollow" target="_blank">General Mills' regenerative agriculture commitment</a>: <a href="https://www.generalmills.com/how-we-make-it/healthier-planet/environmental-impact/regenerative-agriculture" rel="nofollow" target="_blank">https://www.generalmills.com/how-we-make-it/healthier-planet/environmental-impact/regenerative-agriculture</a><a href="https://podcasters.spotify.com/pod/show/soilsense/episodes/Trusted-Advisor-Partnership-with-Abbey-Wick--Ph-D-e1virlc/a-a9dbsgs" rel="noopener noreferrer nofollow" target="_blank">"Trusted Advisor Partnership with Dr. Abbey Wick" on Soil Sense</a>: <a href="https://podcasters.spotify.com/pod/show/soilsense/episodes/Trusted-Advisor-Partnership-with-Abbey-Wick--Ph-D-e1virlc/a-a9dbsgs" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/soilsense/episodes/Trusted-Advisor-Partnership-with-Abbey-Wick--Ph-D-e1virlc/a-a9dbsgs</a><a href="https://podcasters.spotify.com/pod/show/soilsense/episodes/Soil-to-Cereal-with-Dr--Steve-Rosenzweig-of-General-Mills-e20191k/a-a9evon2" rel="noopener noreferrer nofollow" target="_blank">"Soil to Cereal with Dr. Steve Rosenzweig of General Mills" on Soil Sense</a>: <a href="https://podcasters.spotify.com/pod/show/soilsense/episodes/Soil-to-Cereal-with-Dr--Steve-Rosenzweig-of-General-Mills-e20191k/a-a9evon2" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/soilsense/episodes/Soil-to-Cereal-with-Dr--Steve-Rosenzweig-of-General-Mills-e20191k/a-a9evon2</a>Today’s episode features soil scientists Dr. Steve Rosenzweig of General Mills and Dr. Abbey Wick of North Dakota State University. There’s been plenty in the media and even on this show about the idea of paying farmers for carbon sequestration and other ecosystem services. But what often gets lost in the conversation is how do changes in practices like reducing tillage, planting cover crops, integrating livestock, etc. actually happen? I mean there’s a lot of risk involved. In some cases there is new equipment that needs to be purchased, new techniques to develop, new thought processes to exercise and new expertise needed. Sure, financial incentives can help with this, but what’s equally important are collaborators, supporters and trusted advisors. That’s what today’s show is all about. We’ll start out by talking to Dr. Steve Rosenzweig about General Mills interest in soil health. Where that’s coming from, what it means to their business and what led them to programs like the Trusted Advisor Partnership in North Dakota. Then we’ll talk to Dr. Abbey Wick who is an associate professor and soil health extension specialist at North Dakota State University about this Trusted Advisor Partnership program, how it works, and why its important. Then we’ll wrap things up with both Abbey and Steve to discuss why it’s important for food companies to collaborate in this way. Both of these interviews were originally conducted for the Soil Sense podcast, which I co-host with Abbey. If this stuff interests you, I highly recommend you check that show out. The full interviews for the audio you’re about to hear can be found as episodes one and two of the current Soil Sense season.

FoA 364: Supporting Soil Health with Dr. Steve Rosenzweig and Dr. Abbey Wick [Soil Sense Crossover]

Dr. Steve Rosenzweig is a soil scientist and the agriculture science lead at General Mills. General Mills is a leading American producer of consumer foods, especially flour, breakfast cereals, snacks, prepared mixes, and similar products. Along with co-host Dr. Abbey Wick, we discuss how General Mills is looking at soil health and regenerative agriculture, how they view their role in agricultural sustainability, and what insights they’ve learned from being involved in soil health initiatives for several years. “We wanted to be out there helping to figure out how do we conduct on-farm research with farmers to really understand what they're learning and what they're seeing on their farms. So that's kind of where we started, was really on that research side. And then it's really just been about forming partnerships with folks that are in the communities that we are sourcing these ingredients from and really understand that local context.” - Dr. Steve Rosenzweig Steve joined the company in 2017,after earning his Ph.D. in soil science at Colorado State University. He says his role is to help find scientifically-driven ways to increase adoption of soil health principles in the areas where they source key ingredients for their products. He also works on the science side to see how to measure things like soil health, biodiversity, water, and farm economics at scale. “Our entire business is resting on the resilience and ability of farmers to keep farming essentially. So increasingly our leadership investors really want to make sure that we are investing to make sure that General Mills is going to be around for another 150 years… And really forming these kinds of partnerships and really helping to support farmers and increase their viability, longevity, and resilience is what we've realized is a business imperative. Their business is our business essentially.” - Dr. Steve Rosenzweig This Week on Soil Sense:  Continue the discussion and explore some of the support behind the Trusted Advisor Partnership program Meet Dr. Steve Rosenzweig, a soil scientist and the agriculture science lead at General Mills and learn about the purpose behind their involvement in the TAP program Explore the role General Mills will play and the initiatives they are taking to promote soil health Visit Trusted Advisor Partnership to learn more and sign up for more information

<a href="https://www.linkedin.com/in/stevenrosenz/" rel="nofollow" target="_blank">Dr. Steve Rosenzweig</a> is a soil scientist and the agriculture science lead at General Mills. General Mills is a leading American producer of consumer foods, especially flour, breakfast cereals, snacks, prepared mixes, and similar products. Along with co-host Dr. Abbey Wick, we discuss how General Mills is looking at soil health and regenerative agriculture, how they view their role in agricultural sustainability, and what insights they’ve learned from being involved in soil health initiatives for several years. “We wanted to be out there helping to figure out how do we conduct on-farm research with farmers to really understand what they're learning and what they're seeing on their farms. So that's kind of where we started, was really on that research side. And then it's really just been about forming partnerships with folks that are in the communities that we are sourcing these ingredients from and really understand that local context.” - Dr. Steve Rosenzweig Steve joined the company in 2017,after earning his Ph.D. in soil science at Colorado State University. He says his role is to help find scientifically-driven ways to increase adoption of soil health principles in the areas where they source key ingredients for their products. He also works on the science side to see how to measure things like soil health, biodiversity, water, and farm economics at scale. “Our entire business is resting on the resilience and ability of farmers to keep farming essentially. So increasingly our leadership investors really want to make sure that we are investing to make sure that General Mills is going to be around for another 150 years… And really forming these kinds of partnerships and really helping to support farmers and increase their viability, longevity, and resilience is what we've realized is a business imperative. Their business is our business essentially.” - Dr. Steve Rosenzweig This Week on Soil Sense: <ul> <li>Continue the discussion and explore some of the support behind the <a href="https://trustedadvisorpartnership.com/" rel="nofollow" target="_blank">Trusted Advisor Partnership program</a></li> <li>Meet <a href="https://www.linkedin.com/in/stevenrosenz/" rel="nofollow" target="_blank">Dr. Steve Rosenzweig</a>, a soil scientist and the agriculture science lead at General Mills and learn about the purpose behind their involvement in the TAP program</li> <li>Explore the role General Mills will play and the initiatives they are taking to promote soil health</li> <li>Visit <a href="https://trustedadvisorpartnership.com/" rel="nofollow" target="_blank">Trusted Advisor Partnership</a> to learn more and sign up for more information</li></ul>