Dawn Colossi's guest appearances

Dawn Colossi

Marketing Today with Alan Hart

IBM thinkLeaders

DMN One-on-One

Erich Joachimsthaler

Dave Gerhardt

Susan Vobejda

David Yovanno

Denise Broady

Paul Cowan

Ben Hindman

Leland Maschmeyer

Jeremy King

Ryan Bonnici

Vince Jeffs

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

OwlTail

Greg Calacouris

Do we really know how our customers feel? Should marketers focus more on small data or big data for insight? What metrics should marketers be looking at? In this episode of IBM thinkLeaders podcast, we are joined by Dawn Colossi (CMO at FocusVision) and Greg Calacouris (Senior Strategist at Wunderman Thompson). We talk to Dawn and Greg about the problem of survey data, how organizations are leveraging their CMOs, whether MarTech is now synonymous with marketing, and Amanda’s distaste for ROI. We also get into subscriptions versus selling ads, qualitative data versus quantitative data, brand strategy, and whether the best way to truly understand human behavior is to watch someone on the subway.“[T]here's no artificial intelligence that's going to be able to talk to humans the way humans can talk to humans. And the most successful companies have found that feeling is what drives people to buy. And I don't believe there's any technology that is going to tap into human feelings to be able to let them buy. So you're still gonna need a human being behind that messaging and behind that positioning.”  -Dawn Colossi, CMO at FocusVision“Whenever I look at doing research, I always look at first-hand data, particularly what people are doing. Behavioral data on platform analytics rather than surveys. But qualitative data, talking to people is always the most important thing. And some of the most interesting things I've learned from customers is actually just cornering people on the street.” -Greg Calacouris (Senior Strategist at Wunderman Thompson)“[The value of marketing right now feels like it's moving in the direction of community building and bringing people together in a way that engages them and makes them feel part of something because there is so much alienation in the way that we consume content.” Host Amanda Thurston, IBM iXConnect with us + the guests:@IBMthinkLeaders@MandyLewToYou@DawnColossi @FocusVisionInfo @gcalacouris@WunThompsonBIOSDawn Colossi is a transformative marketing communications professional with 20-plus years’ experience in Marketing, Corporate Communications and Public Relations. As the CMO for FocusVision, Ms. Colossi drives marketing strategy to create WW marketing strategy to drive revenue through brand and demand. Ms. Colossi is a thought leader in digital marketing transformation, marketing strategy and demand generation publishing numerous articles; being interviewed and featured in a wide variety of publications and a featured speaker at industry and digital events.==Greg Calacouris is a Senior Strategist with a digital product specialization. He has over 7 years’ experience working with brands in the digital space across social media advertising, communications, and product strategy. He is passionate about understanding how technology and human habits intersect, and is a fan of sandwiches. With his specialization in product strategy, Greg analyzes user data, conducts usability testing, and creates customer journeys. He identifies design challenges for the team to solve and presents as strategic product roadmaps.

Do we really know how our customers feel? Should marketers focus more on small data or big data for insight? What metrics should marketers be looking at? In this episode of IBM thinkLeaders podcast, we are joined by Dawn Colossi (CMO at FocusVision) and Greg Calacouris (Senior Strategist at Wunderman Thompson). We talk to Dawn and Greg about the problem of survey data, how organizations are leveraging their CMOs, whether MarTech is now synonymous with marketing, and Amanda’s distaste for ROI. We also get into subscriptions versus selling ads, qualitative data versus quantitative data, brand strategy, and whether the best way to truly understand human behavior is to watch someone on the subway. “[T]here's no artificial intelligence that's going to be able to talk to humans the way humans can talk to humans. And the most successful companies have found that feeling is what drives people to buy. And I don't believe there's any technology that is going to tap into human feelings to be able to let them buy. So you're still gonna need a human being behind that messaging and behind that positioning.” -Dawn Colossi, CMO at FocusVision “Whenever I look at doing research, I always look at first-hand data, particularly what people are doing. Behavioral data on platform analytics rather than surveys. But qualitative data, talking to people is always the most important thing. And some of the most interesting things I've learned from customers is actually just cornering people on the street.” -Greg Calacouris (Senior Strategist at Wunderman Thompson) “[The value of marketing right now feels like it's moving in the direction of community building and bringing people together in a way that engages them and makes them feel part of something because there is so much alienation in the way that we consume content.” Host Amanda Thurston, IBM iX Connect with us + the guests: @IBMthinkLeaders @MandyLewToYou @DawnColossi @FocusVisionInfo @gcalacouris @WunThompson BIOS Dawn Colossi is a transformative marketing communications professional with 20-plus years’ experience in Marketing, Corporate Communications and Public Relations. As the CMO for FocusVision, Ms. Colossi drives marketing strategy to create WW marketing strategy to drive revenue through brand and demand. Ms. Colossi is a thought leader in digital marketing transformation, marketing strategy and demand generation publishing numerous articles; being interviewed and featured in a wide variety of publications and a featured speaker at industry and digital events. == Greg Calacouris is a Senior Strategist with a digital product specialization. He has over 7 years’ experience working with brands in the digital space across social media advertising, communications, and product strategy. He is passionate about understanding how technology and human habits intersect, and is a fan of sandwiches. With his specialization in product strategy, Greg analyzes user data, conducts usability testing, and creates customer journeys. He identifies design challenges for the team to solve and presents as strategic product roadmaps.

CMO disruption, MarTech, metrics & the importance of small data w/ Dawn Colossi & Greg Calacouris

One on One with Dawn Colossi (the CMO) by DMN One-on-One

One on One with Dawn Colossi (the CMO)

In this week's episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “My First 90 Days as a CMO.”In talking about her article, Colossi reveals her belief that it's an organization's people who power and deliver success. “If I've learned anything in my career and as a professional, it's that the people are really the most important thing of what you do,” says Colossi. “And if you don't have good, engaged, happy people, they're not going to share your passion, and you're never going to get where you're going.”Let Your Voice Be Heard“Marketing Today” has a new Q&amp;A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions! Highlights from this week's “Marketing Today” podcast include:“Sometimes there's a plan you're not aware of.” Colossi traces the arc of her career. (1:37)From focus room setups to full-service research provider: Colossi discusses how FocusVision started and where it is today. (3:56)Colossi reveals what motivated her to write “My First 90 Days as a CMO.” (5:39)“It's a lack of clarity around what the role actually is.” Colossi on the short tenures prevalent in the CMO ranks. (9:16)Understanding the fundamentals: Building a system to generate results over time. (19:45)Establishing customer trust sometimes means providing solutions without selling product. (26:09)Technology has defined and enabled Colossi's career. (30:54)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of “<a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">Marketing Today</a>,” <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan</a> talks with <a href="https://www.linkedin.com/in/dawn-colossi-1a06083/" rel="nofollow" target="_blank">Dawn Colossi</a>, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “<a href="https://www.linkedin.com/pulse/my-first-90-days-cmo-dawn-colossi/" rel="nofollow" target="_blank">My First 90 Days as a CMO</a>.”In talking about her article, Colossi reveals her belief that it's an organization's people who power and deliver success. “If I've learned anything in my career and as a professional, it's that the people are really the most important thing of what you do,” says Colossi. “And if you don't have good, engaged, happy people, they're not going to share your passion, and you're never going to get where you're going.”Let Your Voice Be Heard“Marketing Today” has a new Q&amp;A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this <a href="https://www.marketingtodaypodcast.com/contact/" rel="nofollow" target="_blank">link</a> and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions! Highlights from this week's “Marketing Today” podcast include:<ul><li>“Sometimes there's a plan you're not aware of.” Colossi traces the arc of her career. (1:37)</li><li>From focus room setups to full-service research provider: Colossi discusses how FocusVision started and where it is today. (3:56)</li><li>Colossi reveals what motivated her to write “<a href="https://www.linkedin.com/pulse/my-first-90-days-cmo-dawn-colossi/" rel="nofollow" target="_blank">My First 90 Days as a CMO</a>.” (5:39)</li><li>“It's a lack of clarity around what the role actually is.” Colossi on the short tenures prevalent in the CMO ranks. (9:16)</li><li>Understanding the fundamentals: Building a system to generate results over time. (19:45)</li><li>Establishing customer trust sometimes means providing solutions without selling product. (26:09)</li><li>Technology has defined and enabled Colossi's career. (30:54)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

114: Dawn Colossi of FocusVision believes people are the key to a company’s success