Eric Bamberger's guest appearances

Eric Bamberger

Fashion Is Your Business - a retail technology podcast

Travel Is Your Business

Sheryl Connelly

Eli Ostreicher

Tim Ryan

Chris Palmer

Kate Spade

Ben Cooper

Mazdack Rassi

Blake Smith

Michelle Farrington

Elizabeth McLean

Charlotte Fanneau

Michael Crooks

Dalia Lasaite

Brian Fesen

Mack Weldon

OwlTail

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments… Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time), joins “Fashion Is Your Business” podcast hosts Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode:  Data has always been important to travel and other lifestyle industries Bigger companies operating with legacy systems, making consumer insights difficult Department of hospitality, organizing data, making it effective with clients IgnitionOne has a fundamental understanding of the customer journey First party data – the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data Connecting with CRM files Starting with cookies, using tags, create a scoring algorithm Processing in real time, which gives a leg up on others Working primarily with enterprise customers, larger hotel chains Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data Messaging vs. using data to drive direct bookings Loyalty is less important, more about saving money IgnitionOne’s proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy prediction on propensity to convert, which then leads to bidding decisions Platform, ads, the spend used defending brands—-generic type key words for searches Everything can be an acquisition channel with the right conversion strategy Ad experiences in personalization Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources The relevance of apps New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person The wins in digital marketing that are possible with real effort See omnystudio.com/listener for privacy information.

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments… <a href="https://www.linkedin.com/in/eric-bamberger-0ab462162/" rel="noopener nofollow" target="_blank">Eric Bamberger</a>, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time), joins “Fashion Is Your Business” podcast hosts Pavan Bahl and Marc Raco on location at the <a href="https://www.ignitiononesummit.com" rel="noopener nofollow" target="_blank">IgnitionOne Summit</a> in New York. In this episode: <ul> <li>Data has always been important to travel and other lifestyle industries</li> <li>Bigger companies operating with legacy systems, making consumer insights difficult</li> <li>Department of hospitality, organizing data, making it effective with clients</li> <li>IgnitionOne has a fundamental understanding of the customer journey</li> <li>First party data – the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data</li> <li>Connecting with CRM files</li> <li>Starting with cookies, using tags, create a scoring algorithm</li> <li>Processing in real time, which gives a leg up on others</li> <li>Working primarily with enterprise customers, larger hotel chains</li> <li>Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data</li> <li>Messaging vs. using data to drive direct bookings</li> <li>Loyalty is less important, more about saving money</li> <li>IgnitionOne’s proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy prediction on propensity to convert, which then leads to bidding decisions</li> <li>Platform, ads, the spend used defending brands—-generic type key words for searches</li> <li>Everything can be an acquisition channel with the right conversion strategy</li> <li>Ad experiences in personalization</li> <li>Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources</li> <li>The relevance of apps</li> <li>New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person</li> <li>The wins in digital marketing that are possible with real effort</li> </ul>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

058 – Eric Bamberger of IgnitionOne – Consumer Insights in Hospitality

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments... Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode:   	Data has always been important to travel and other lifestyle industries  	Bigger companies operating with legacy systems, making consumer insights difficult  	Department of hospitality, organizing data, making it effective with clients  	IgnitionOne has a fundamental understanding of the customer journey  	First party data - the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data  	Connecting with CRM files  	Starting with cookies, using tags, create a scoring algorithm  	Processing in real time, which gives a leg up on others  	Working primarily with enterprise customers, larger hotel chains  	Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data  	Messaging vs. using data to drive direct bookings  	Loyalty is less important, more about saving money  	IgnitionOne's proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy predcitionon propensity to convert, which then leads to bidding decisions  	Platform, ads, the spend used defending brands----generic type key words for searches  	Everything can be an acquisition channel with the right conversion strategy  	Ad experiences in personalizatrion  	Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources  	The relevance of apps  	New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person  	The wins in digital marketing that are possible with real effortSee omnystudio.com/listener for privacy information.

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments... Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode: 	Data has always been important to travel and other lifestyle industries 	Bigger companies operating with legacy systems, making consumer insights difficult 	Department of hospitality, organizing data, making it effective with clients 	IgnitionOne has a fundamental understanding of the customer journey 	First party data - the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data 	Connecting with CRM files 	Starting with cookies, using tags, create a scoring algorithm 	Processing in real time, which gives a leg up on others 	Working primarily with enterprise customers, larger hotel chains 	Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data 	Messaging vs. using data to drive direct bookings 	Loyalty is less important, more about saving money 	IgnitionOne's proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy predcitionon propensity to convert, which then leads to bidding decisions 	Platform, ads, the spend used defending brands----generic type key words for searches 	Everything can be an acquisition channel with the right conversion strategy 	Ad experiences in personalizatrion 	Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources 	The relevance of apps 	New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person 	The wins in digital marketing that are possible with real effortSee <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

263 – Eric Bamberger of IgnitionOne – Consumer Insights and the Customer Journey