Eric Tosi's guest appearances

Eric Tosi

Marketing Trends

The Nonprofit Team

The Playbook With David Meltzer

OwlTail

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group’s offerings (48:00) Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn &amp; VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”Roblox

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. <a href="https://www.linkedin.com/in/eric-tosi-a2b5004/" rel="nofollow" target="_blank">Eric Tosi</a>, the Chief Marketing Officer for the <a href="https://www.nhl.com/goldenknights" rel="nofollow" target="_blank">Vegas Golden Knights</a> and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:<ul><li>How Eric entered the sports marketing field (6:00) </li><li>How to raise brand awareness in a city full of brands (17:50) </li><li>The future of sports marketing (32:50) </li><li>About Foley Entertainment Group’s offerings (48:00) </li></ul>Mentions:<ul><li><a href="https://www.hendersonsilverknights.com/" rel="nofollow" target="_blank">Henderson Silver Knights</a></li><li><a href="https://knighthawksfootball.com/index.aspx" rel="nofollow" target="_blank">Vegas Knight Hawks</a></li><li><a href="https://www.citynationalarena.com/" rel="nofollow" target="_blank">City National Arena</a></li><li><a href="https://www.lifeguardarena.com/" rel="nofollow" target="_blank">Lifeguard Arena</a></li><li><a href="https://thedollarloancenter.com/" rel="nofollow" target="_blank">Dollar Loan Center</a></li><li><a href="https://www.blackwalnutvineyard.com/" rel="nofollow" target="_blank">Black Walnut Inn &amp; Vineyard</a></li><li><a href="https://www.hotellesmars.com/" rel="nofollow" target="_blank">Hotel Les Mars</a></li><li><a href="https://www.hotelcalifornian.com/" rel="nofollow" target="_blank">Hotel Californian</a></li><li><a href="https://skiwhitefish.com/" rel="nofollow" target="_blank">Whitefish Mountain Resort</a></li><li><a href="https://www.rockcreekcattlecompany.com/" rel="nofollow" target="_blank">Rock Creek Cattle Company</a></li><li><a href="https://www.marketingdive.com/news/campaign-trail-beats-by-dre-ja-morant-lil-baby/624727/" rel="nofollow" target="_blank">“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads”</a> (Marketing Dive article, written by Chris Kelly)</li><li><a href="https://www.youtube.com/watch?v=k9N6qD-c4a4" rel="nofollow" target="_blank">"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre</a></li><li><a href="https://www.youtube.com/watch?v=4o2EU5VOzLQ" rel="nofollow" target="_blank">Le Castle Vania - John Wick Mode</a></li><li><a href="https://www.forbes.com/sites/chasewithorn/2022/06/02/lebron-james-is-officially-a-billionaire/?sh=6703a325453e" rel="nofollow" target="_blank">“LeBron James Is Officially A Billionaire”</a> (Forbes article, written by Chase Peterson-Withorn)</li><li><a href="https://www.hbo.com/hard-knocks" rel="nofollow" target="_blank">“Hard Knocks”</a></li><li><a href="https://www.nhl.com/bruins/fans/behind-the-b#:~:text=For%20the%20ninth%20straight%20year,of%20the%202021%2D22%20season." rel="nofollow" target="_blank">“Behind the B”</a></li><li><a href="https://www.netflix.com/title/80203144" rel="nofollow" target="_blank">“The Last Dance”</a></li><li><a href="https://www.espn.com/watch/catalog/7272d9a2-61c8-4c66-a58b-e99e7bc45f48/man-in-the-arena-tom-brady" rel="nofollow" target="_blank">“Man in the Arena: Tom Brady”</a></li><li><a href="https://www.netflix.com/title/80204890" rel="nofollow" target="_blank">“Formula 1: Drive to Survive”</a></li><li><a href="https://www.roblox.com/" rel="nofollow" target="_blank">Roblox</a></li></ul>

The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on: [1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals [3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas [7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative [13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports  Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on:<ul> <li>[1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals</li> <li>[3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas</li> <li>[7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative</li> <li>[13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports</li> </ul> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices" rel="nofollow" target="_blank">podcastchoices.com/adchoices</a>

The Biggest Advantage You Have When Starting Something New | Vegas Golden Knights CMO, Eric Tosi

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group’s offerings (48:00)Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn &amp; VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”RobloxMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. <a href="https://www.linkedin.com/in/eric-tosi-a2b5004/" rel="nofollow" target="_blank">Eric Tosi</a>, the Chief Marketing Officer for the <a href="https://www.nhl.com/goldenknights" rel="nofollow" target="_blank">Vegas Golden Knights</a> and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:<ul><li>How Eric entered the sports marketing field (6:00) </li><li>How to raise brand awareness in a city full of brands (17:50) </li><li>The future of sports marketing (32:50) </li><li>About Foley Entertainment Group’s offerings (48:00)</li></ul>Mentions:<ul><li><a href="https://www.hendersonsilverknights.com/" rel="nofollow" target="_blank">Henderson Silver Knights</a></li><li><a href="https://knighthawksfootball.com/index.aspx" rel="nofollow" target="_blank">Vegas Knight Hawks</a></li><li><a href="https://www.citynationalarena.com/" rel="nofollow" target="_blank">City National Arena</a></li><li><a href="https://www.lifeguardarena.com/" rel="nofollow" target="_blank">Lifeguard Arena</a></li><li><a href="https://thedollarloancenter.com/" rel="nofollow" target="_blank">Dollar Loan Center</a></li><li><a href="https://www.blackwalnutvineyard.com/" rel="nofollow" target="_blank">Black Walnut Inn &amp; Vineyard</a></li><li><a href="https://www.hotellesmars.com/" rel="nofollow" target="_blank">Hotel Les Mars</a></li><li><a href="https://www.hotelcalifornian.com/" rel="nofollow" target="_blank">Hotel Californian</a></li><li><a href="https://skiwhitefish.com/" rel="nofollow" target="_blank">Whitefish Mountain Resort</a></li><li><a href="https://www.rockcreekcattlecompany.com/" rel="nofollow" target="_blank">Rock Creek Cattle Company</a></li><li><a href="https://www.marketingdive.com/news/campaign-trail-beats-by-dre-ja-morant-lil-baby/624727/" rel="nofollow" target="_blank">“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads”</a> (Marketing Dive article, written by Chris Kelly)</li><li><a href="https://www.youtube.com/watch?v=k9N6qD-c4a4" rel="nofollow" target="_blank">"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre</a></li><li><a href="https://www.youtube.com/watch?v=4o2EU5VOzLQ" rel="nofollow" target="_blank">Le Castle Vania - John Wick Mode</a></li><li><a href="https://www.forbes.com/sites/chasewithorn/2022/06/02/lebron-james-is-officially-a-billionaire/?sh=6703a325453e" rel="nofollow" target="_blank">“LeBron James Is Officially A Billionaire”</a> (Forbes article, written by Chase Peterson-Withorn)</li><li><a href="https://www.hbo.com/hard-knocks" rel="nofollow" target="_blank">“Hard Knocks”</a></li><li><a href="https://www.nhl.com/bruins/fans/behind-the-b#:~:text=For%20the%20ninth%20straight%20year,of%20the%202021%2D22%20season." rel="nofollow" target="_blank">“Behind the B”</a></li><li><a href="https://www.netflix.com/title/80203144" rel="nofollow" target="_blank">“The Last Dance”</a></li><li><a href="https://www.espn.com/watch/catalog/7272d9a2-61c8-4c66-a58b-e99e7bc45f48/man-in-the-arena-tom-brady" rel="nofollow" target="_blank">“Man in the Arena: Tom Brady”</a></li><li><a href="https://www.netflix.com/title/80204890" rel="nofollow" target="_blank">“Formula 1: Drive to Survive”</a></li><li><a href="https://www.roblox.com/" rel="nofollow" target="_blank">Roblox</a></li></ul>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at <a href="https://sforce.co/MarketingMoments" rel="nofollow" target="_blank">https://sforce.co/MarketingMoments</a>