Kay Salerno's guest appearances

Kay Salerno

You Are The Brand

Restaurant Unstoppable with Eric Cacciatore

Upside: The Business Growth Podcast

Success is a Choice

Corner Booth Podcast

Soar to Success Podcast

Superhero Sidekick Coaching Podcast - Leading the way in fundraising marketing sales non-profit money success leadership business goals entrepreneurship team building vision branding

Local Leaders Podcast with Jeff Z Johnson

Shila Morris

Lauren Johnson

Bob Burg

David Jones

Aaron Walker

Jonathan Milligan

Dorie Clark

John Maxwell

Jeff Brown

Grant Baldwin

John Maxwell Team

Chris Voss

Jason Treu

Mike Lombardi

Jessica Turner

OwlTail

Today I had the pleasure of talking with Shila and Kay of Squeeze In originating out of Truckee, CA.  In this episode, Shila and Kay share their restaurant success plan including growing pains, using marketing as a faucet, fundraising and much more!  Hope you enjoy this episode! Check their website out -- https://www.squeezein.com/ Don't forget to subscribe if you enjoyed the show! Connect on LinkedIn -- www.linkedin.com/in/thesaleshead Connect on FaceBook -- www.facebook.com/thesaleshead

Today I had the pleasure of talking with Shila and Kay of Squeeze In originating out of Truckee, CA.  In this episode, Shila and Kay share their restaurant success plan including growing pains, using marketing as a faucet, fundraising and much more!  Hope you enjoy this episode! Check their website out -- <a href="https://www.squeezein.com/" rel="nofollow" target="_blank">https://www.squeezein.com/</a> Don't forget to subscribe if you enjoyed the show! Connect on LinkedIn -- <a href="http://www.linkedin.com/in/thesaleshead" rel="nofollow" target="_blank">www.linkedin.com/in/thesaleshead</a> Connect on FaceBook -- <a href="http://www.facebook.com/thesaleshead" rel="nofollow" target="_blank">www.facebook.com/thesaleshead</a>

Shila Morris and Kay Salerno: Sisters Turning Eggs into Profits across America

Sisters Shila Morris and Kay Salerno were 17 and 10, respectively, when their parents bought a small breakfast cafe in Truckee California. They had no way of knowing that the lessons learned growing up in the business would lead them to grow and refine "Squeeze In" into the successful 11-unit restaurant concept it is today. "You get into the business because of your love of cooking and connecting with others," says Shila, adding, "but it wasn’t until we implemented systems and procedures that we were able to maintain consistency and successfully replicate." In this episode, we learn how a combination of award-winning omelets, eccentric decor from community thrift stores, customers referred to as "egghead nation" and served by an engaged staff known as the "tribe" created a breakfast/lunch concept that has successfully expanded throughout Nevada and into Idaho and Texas.  "The pandemic presented an overnight 85% drop in revenue and really tested our creativity," says Kay; however, quick adjustments to menu and marketing resulted in some amazing events. YouTube "cook-alongs" and their make-at-home Mimosa kits, along with an extremely successful meal sponsorship program for health care workers helped keep customers and staff engaged. The sisters are enjoying remarkable growth through franchising, and are pleased to allow families the opportunity to make a living with a high quality of life as Squeeze In franchisees. They plan to continue selecting their franchisees based on their fit with the culture and values of the concept.  "Happy Guest, Happy Associates, Everyday" aren’t simply words to work by, but a way of life at Squeeze In. Shila and Kay are brilliant operators who have demonstrated how to properly shift from working in their business to working on their business. This episode is a "must listen" for all those planning to open or expand their restaurant concept. This is how you do it!

Sisters Shila Morris and Kay Salerno were 17 and 10, respectively, when their parents bought a small breakfast cafe in Truckee California. They had no way of knowing that the lessons learned growing up in the business would lead them to grow and refine "Squeeze In" into the successful 11-unit restaurant concept it is today. "You get into the business because of your love of cooking and connecting with others," says Shila, adding, "but it wasn’t until we implemented systems and procedures that we were able to maintain consistency and successfully replicate." In this episode, we learn how a combination of award-winning omelets, eccentric decor from community thrift stores, customers referred to as "egghead nation" and served by an engaged staff known as the "tribe" created a breakfast/lunch concept that has successfully expanded throughout Nevada and into Idaho and Texas.  "The pandemic presented an overnight 85% drop in revenue and really tested our creativity," says Kay; however, quick adjustments to menu and marketing resulted in some amazing events. YouTube "cook-alongs" and their make-at-home Mimosa kits, along with an extremely successful meal sponsorship program for health care workers helped keep customers and staff engaged. The sisters are enjoying remarkable growth through franchising, and are pleased to allow families the opportunity to make a living with a high quality of life as Squeeze In franchisees. They plan to continue selecting their franchisees based on their fit with the culture and values of the concept.  "Happy Guest, Happy Associates, Everyday" aren’t simply words to work by, but a way of life at Squeeze In. Shila and Kay are brilliant operators who have demonstrated how to properly shift from working in their business to working on their business. This episode is a "must listen" for all those planning to open or expand their restaurant concept. This is how you do it!

Episode 26: Shila Morris and Kay Salerno

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit kayandshi.comObsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about Marketing Through Exceptional Communication, Connection, Appreciation and 4 Wall Marketing.  Self Marketing - What we say to ourselvesInternal Marketing - What we say to our teamsLoyalty Marketing - Existing customersProspect Marketing - Bringing in new customersListen to The Mentorship Quest Podcast at:https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970Joe and Joel are professional business coaches. We would love to servce you. Check out our services!superherosidekick.comjoelsmithcoach.com

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit <a href="http://kayandshi.com" rel="nofollow" target="_blank">kayandshi.com</a>Obsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about Marketing Through Exceptional Communication, Connection, Appreciation and 4 Wall Marketing.  <ul><li>Self Marketing - What we say to ourselves</li><li>Internal Marketing - What we say to our teams</li><li>Loyalty Marketing - Existing customers</li><li>Prospect Marketing - Bringing in new customers</li></ul>Listen to The Mentorship Quest Podcast at: <a href="https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970</a>Joe and Joel are professional business coaches. We would love to servce you. Check out our services! <a href="http://www.superherosidekick.com" rel="nofollow" target="_blank">superherosidekick.com</a> <a href="http://www.joelsmithcoach.com" rel="nofollow" target="_blank">joelsmithcoach.com</a>

You Can't Sell Anything Until You Are Trusted! - Kay Salerno and Shila Morris

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit kayandshi.comObsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about how relationships are the key to building great teams that last through hard times.Key Sound Bites:"What's the greater goal, the greater good? and realizing that you are on the same team when you disagree has helped us get through some of the tougher moments.""Why don't we work on our own personal brand the Kay &amp; Shi brand, and we'll build it along side them so we can be sharing those insights and lessons as well"Listen to The Mentorship Quest Podcast at:https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970Joe and Joel are professional business coaches. We would love to servce you. Check out our services!superherosidekick.comjoelsmithcoach.com

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit <a href="http://kayandshi.com" rel="nofollow" target="_blank">kayandshi.com</a>Obsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about how relationships are the key to building great teams that last through hard times. Key Sound Bites:<ul><li>"What's the greater goal, the greater good? and realizing that you are on the same team when you disagree has helped us get through some of the tougher moments."</li><li>"Why don't we work on our own personal brand the Kay &amp; Shi brand, and we'll build it along side them so we can be sharing those insights and lessons as well"</li></ul>Listen to The Mentorship Quest Podcast at: <a href="https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970</a> Joe and Joel are professional business coaches. We would love to servce you. Check out our services! <a href="http://www.superherosidekick.com" rel="nofollow" target="_blank">superherosidekick.com</a> <a href="http://www.joelsmithcoach.com" rel="nofollow" target="_blank">joelsmithcoach.com</a>

Sometimes You Gotta Fire Your Parents! - Kay Salerno and Shila Morris

Kay &amp; Shi (Kay Salerno &amp; Shila Morris) are dynamic and entertaining entrepreneurs with fascinating stories. When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. These sisters instantly gained a front row seat to the drama of American entrepreneurship, all while bussing tables and working the new family business on the daily. As they became adults, they joined the ownership and helped grow the business into a national brand featured on Food Network and in the New York Times. With Mom and Dad now retired, Kay and Shila lead the business as it serves millions of guests across multiple states each year. Often recognized for their unique marketing strategies and dedication to development Kay and Shila find that their love for each other fuels their drive and success. ​Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, and as the marketing faculty for leadership expert and bestselling author John Maxwell’s global team of speakers, coaches and trainers. They love to serve delightful experiences with results-oriented focus and simple, actionable takeaways. Kay and Shila now channel their learnings into their daily 5 minute podcast and blog: The Mentorship Quest and add value daily through their social channels.       In today’s episode, we discuss:         Growing up in the restaurant business Throwing down with Bobby Flay on the Food Network Building the marketing system for the John Maxwell Team Invaluable marketing tips Thinking outside the box to help the community ... and so much more!!!          Resources, Books, and Links    Website: KayAndShi.com Facebook: Facebook.com/KayandShi Twitter: @KayAndShi1 Instagram: @KayAndShi Mentorship Quest 5-Minute Podcast:  KayAndShi.com/Podcast MarketSmart Sales: Johnmaxwellgroup.com/marketsmart/ From Rags to Restaurant by Misty Young  Articles of Interest . . .   Culture Beyond Parties and Perks Squeeze In Restaurant keeps it local keeps it real Shila Morris and Kay Salerno Make Room For Everyone to Squeeze In and Soar to Success Squeeze In: Our Story  Past "Success is a Choice" podcast episodes of interest . . .  Laura Gassner Otting (Author of "Limitless") - Episode 125 Melissa Agnes (Crisis Preparedness Expert) - Episode 091 Bernard Robichaud (Trailer Park Boys) - Episode 086 Ken Coleman (host of the Entre Leadership podcast) - Episode 072 Ed DeCosta (Sales Expert &amp; former John Maxwell Faculty) - Episode 050 Kevin Harrington (original shark on "Shark Tank") - Episode 024 Betsy Butterick (communication specialist) - Episode 013 Greg &amp; Julie Gorman (authors of "Two are Better Than One") - Episode 012 Misty Young (from Rags to Restaurant) - Episode 005 (THEIR MOM!!!)    Kay &amp; Shi in Action https://www.youtube.com/watch?v=WZsLioux57M https://www.youtube.com/watch?v=8tUsnWzKEIg https://www.youtube.com/watch?v=wzzyTf1XtKM https://www.youtube.com/watch?v=VmIeQbIE92Y https://youtu.be/XlwG7WpseuQ https://www.youtube.com/watch?v=Nwpmc1qTMJ4 https://www.youtube.com/watch?v=8N53YitBq7A https://www.youtube.com/watch?v=2HgARXj1DUI https://youtu.be/u-pOFba4Q7M   This Episode is Sponsored By Audible Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, Jon Gordon, and Pat Williams). Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice.  Rate and Review Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?” Jamy Bechler is the author of The Leadership Playbook, host of the Success is a Choice Podcast, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on twitter at @CoachBechler. To connect with him via email or find out about his services, please contact speaking@CoachBechler.com. You can also subscribe to his insights on success and leadership by clicking here.

Kay &amp; Shi (Kay Salerno &amp; Shila Morris) are dynamic and entertaining entrepreneurs with fascinating stories. When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. These sisters instantly gained a front row seat to the drama of American entrepreneurship, all while bussing tables and working the new family business on the daily. As they became adults, they joined the ownership and helped grow the business into a national brand featured on Food Network and in the New York Times. With Mom and Dad now retired, Kay and Shila lead the business as it serves millions of guests across multiple states each year. Often recognized for their unique marketing strategies and dedication to development Kay and Shila find that their love for each other fuels their drive and success. ​Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, and as the marketing faculty for leadership expert and bestselling author John Maxwell’s global team of speakers, coaches and trainers. They love to serve delightful experiences with results-oriented focus and simple, actionable takeaways. Kay and Shila now channel their learnings into their daily 5 minute podcast and blog: The Mentorship Quest and add value daily through their social channels. In today’s episode, we discuss: <ul> <li>Growing up in the restaurant business</li> <li>Throwing down with Bobby Flay on the Food Network</li> <li>Building the marketing system for the John Maxwell Team</li> <li>Invaluable marketing tips</li> <li>Thinking outside the box to help the community</li> <li>... and so much more!!!</li> </ul>   Resources, Books, and Links  <ul> <li>Website: <a href="https://www.kayandshi.com/" rel="noopener noreferrer nofollow" target="_blank">KayAndShi.com</a></li> <li>Facebook: <a href="https://www.facebook.com/kayandshi/" rel="noopener noreferrer nofollow" target="_blank">Facebook.com/KayandShi</a></li> <li>Twitter: <a href="https://twitter.com/KayAndShi1" rel="noopener noreferrer nofollow" target="_blank">@KayAndShi1</a></li> <li>Instagram: <a href="https://www.instagram.com/KayAndShi/" rel="noopener noreferrer nofollow" target="_blank">@KayAndShi</a></li> <li>Mentorship Quest 5-Minute Podcast:  <a href="https://www.kayandshi.com/podcast" rel="noopener noreferrer nofollow" target="_blank">KayAndShi.com/Podcast</a></li> <li>MarketSmart Sales: <a href="https://johnmaxwellgroup.com/marketsmart/" rel="noopener noreferrer nofollow" target="_blank">Johnmaxwellgroup.com/marketsmart/</a></li> <li><a href="https://www.amazon.com/gp/product/159932377X/ref=as_li_tl?ie=UTF8&amp;tag=jamyb-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=159932377X&amp;linkId=593ef0c0d97316fb040580ca9aeb5094" rel="noopener noreferrer nofollow" target="_blank">From Rags to Restaurant</a> by Misty Young</li> </ul> Articles of Interest . . .  <ul> <li><a href="https://www.rgj.com/story/news/money/business/2020/08/10/culture-beyond-parties-and-perks-ncet-biz-tips/3335051001/" rel="noopener noreferrer nofollow" target="_blank">Culture Beyond Parties and Perks</a></li> <li><a href="https://resiliencefund.org/resources/25-squeeze-in-keeps-it-local-keeps-it-real" rel="noopener noreferrer nofollow" target="_blank">Squeeze In Restaurant keeps it local keeps it real</a></li> <li><a href="https://soartosuccess.eliteexpertsnetwork.com/shila-morris-and-kay-salerno-make-room-for-everyone-to-squeeze-in-and-soar-to-success/" rel="noopener noreferrer nofollow" target="_blank">Shila Morris and Kay Salerno Make Room For Everyone to Squeeze In and Soar to Success</a></li> <li><a href="https://www.squeezein.com/our-story" rel="nofollow" target="_blank">Squeeze In: Our Story</a></li> </ul> Past "Success is a Choice" podcast episodes of interest . . . <ul> <li><a href="https://jamybechler.com/LGO" rel="noopener noreferrer nofollow" target="_blank">Laura Gassner Otting (Author of "Limitless") - Episode 125</a></li> <li><a href="https://jamybechler.com/melissaagnes" rel="noopener noreferrer nofollow" target="_blank">Melissa Agnes (Crisis Preparedness Expert) - Episode 091</a></li> <li><a href="https://jamybechler.com/bernardrobichaud" rel="noopener noreferrer nofollow" target="_blank">Bernard Robichaud (Trailer Park Boys) - Episode 086</a></li> <li><a href="https://jamybechler.com/kencoleman/" rel="noopener noreferrer nofollow" target="_blank">Ken Coleman (host of the Entre Leadership podcast) - Episode 072</a></li> <li><a href="https://jamybechler.com/eddecosta" rel="noopener noreferrer nofollow" target="_blank">Ed DeCosta (Sales Expert &amp; former John Maxwell Faculty) - Episode 050</a></li> <li><a href="https://jamybechler.com/KevinHarrington" rel="noopener noreferrer nofollow" target="_blank">Kevin Harrington (original shark on "Shark Tank") - Episode 024</a></li> <li><a href="https://jamybechler.com/betsybutterick/" rel="noopener noreferrer nofollow" target="_blank">Betsy Butterick (communication specialist) - Episode 013</a></li> <li><a href="https://jamybechler.com/gormans/" rel="noopener noreferrer nofollow" target="_blank">Greg &amp; Julie Gorman (authors of "Two are Better Than One") - Episode 012</a></li> <li><a href="https://jamybechler.com/mistyYoung" rel="noopener noreferrer nofollow" target="_blank">Misty Young (from Rags to Restaurant) - Episode 005</a> (THEIR MOM!!!)</li> </ul> Kay &amp; Shi in Action <a href="https://www.youtube.com/watch?v=WZsLioux57M" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=WZsLioux57M</a> <a href="https://www.youtube.com/watch?v=8tUsnWzKEIg" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=8tUsnWzKEIg</a> <a href="https://www.youtube.com/watch?v=wzzyTf1XtKM" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=wzzyTf1XtKM</a> <a href="https://www.youtube.com/watch?v=VmIeQbIE92Y" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=VmIeQbIE92Y</a> <a href="https://youtu.be/XlwG7WpseuQ" rel="nofollow" target="_blank">https://youtu.be/XlwG7WpseuQ</a> <a href="https://www.youtube.com/watch?v=Nwpmc1qTMJ4" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=Nwpmc1qTMJ4</a> <a href="https://www.youtube.com/watch?v=8N53YitBq7A" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=8N53YitBq7A</a> <a href="https://www.youtube.com/watch?v=2HgARXj1DUI" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=2HgARXj1DUI</a> <a href="https://youtu.be/u-pOFba4Q7M" rel="nofollow" target="_blank">https://youtu.be/u-pOFba4Q7M</a> This Episode is Sponsored By Audible Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at <a href="http://www.audibletrial.com/successisachoice" rel="noopener noreferrer nofollow" target="_blank">www.audibletrial.com/SuccessIsAChoice</a>. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, Jon Gordon, and Pat Williams). Take advantage of this great deal by visiting <a href="http://www.audibletrial.com/SuccessIsAChoice" rel="noopener noreferrer nofollow" target="_blank">www.AudibleTrial.com/SuccessIsAChoice</a>. Rate and Review Please consider rating the podcast with 5 stars and <a href="https://itunes.apple.com/us/podcast/success-is-a-choice/id1291613912" rel="noopener noreferrer nofollow" target="_blank">leaving a quick review</a> on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?” Jamy Bechler is the author of <a href="http://theleadershipplaybook.com/" rel="noreferrer noopener nofollow" target="_blank">The Leadership Playbook</a>, host of the <a href="https://jamybechler.com/podcast/" rel="noreferrer noopener nofollow" target="_blank">Success is a Choice Podcast</a>, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on twitter at <a href="https://twitter.com/coachbechler" rel="noreferrer noopener nofollow" target="_blank">@CoachBechler</a>. To connect with him via email or find out about his services, please contact <a href="mailto:speaking@JamyBechler.com" rel="noreferrer noopener">speaking@CoachBechler.com</a>. You can also subscribe to his insights on success and leadership by <a href="http://eepurl.com/dJYkJM" rel="noopener noreferrer nofollow" target="_blank">clicking here</a>.

Episode 158: Kay Salerno & Shila Morris, Entrepreneurial Sisters

With humble beginnings and a small restaurant in Truckee, California, two millennials have built a restaurant and marketing empire. Listen to our podcast where Shila Morris and Kay Salerno share their story and insights about working in a family business, growing a franchise, and leading the marketing for the John Maxwell team.

Shila Morris and Kay Salerno Make Room For Everyone to Squeeze In and Soar to Success

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including:  How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network How they navigate price increases and changes in market positioning How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it  Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all. For more on Kay and Shi:  Visit their website Follow @KayandShi on Instagram Tune into their podcast, Millennial Mentorship    EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the <a href="http://johnmaxwellteam.com" rel="noopener noreferrer nofollow" target="_blank">John Maxwell Team</a>, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including: <ul> <li>How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network</li> <li>How they navigate price increases and changes in market positioning</li> <li>How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it</li> </ul> Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all. For more on Kay and Shi: <ul> <li>Visit their <a href="https://www.kayandshi.com/" rel="noopener noreferrer nofollow" target="_blank">website</a></li> <li>Follow <a href="https://www.instagram.com/kayandshi/" rel="noopener noreferrer nofollow" target="_blank">@KayandShi</a> on Instagram</li> <li>Tune into their podcast, <a href="https://www.kayandshi.com/life-slices" rel="noopener noreferrer nofollow" target="_blank">Millennial Mentorship</a></li> </ul> EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at <a href="https://emeraldcitypro.com" rel="nofollow" target="_blank">https://emeraldcitypro.com</a>

BYP 189: Business Lessons From 8-Figure Restauranteurs Kay Salerno and Shila Morris

Shila Morris worked her way up after her parents put it all on the line to purchase the Squeeze In restaurant in Truckee, CA. With a passion for education, she turned a once struggling business into 5 family owned locations and a rapidly expanding multi-million dollar franchise company. A John C. Maxwell certified speaker, trainer, and coach, she continues to grow Squeeze In in her role as President while consulting with independent restaurant owners to begin, build, and grow their own businesses! Kay Salerno grew up serving at the Squeeze In restaurants and learned early on how to manage and market the company. With a flare for capturing an audience, she went on to serve as President of the social media marketing company, YoungSocial. She has trained BY Facebook and has been featured in Forbes for her social media strategy and implementation. In her role as Vice President of Squeeze In, Kay uses her John C. Maxwell certification to both grow the family business and to teach, coach, and train independent owners to achieve their restaurant dreams too!

Shila Morris worked her way up after her parents put it all on the line to purchase the Squeeze In restaurant in Truckee, CA. With a passion for education, she turned a once struggling business into 5 family owned locations and a rapidly expanding multi-million dollar franchise company. A John C. Maxwell certified speaker, trainer, and coach, she continues to grow Squeeze In in her role as President while consulting with independent restaurant owners to begin, build, and grow their own businesses! Kay Salerno grew up serving at the Squeeze In restaurants and learned early on how to manage and market the company. With a flare for capturing an audience, she went on to serve as President of the social media marketing company, YoungSocial. She has trained BY Facebook and has been featured in Forbes for her social media strategy and implementation. In her role as Vice President of Squeeze In, Kay uses her John C. Maxwell certification to both grow the family business and to teach, coach, and train independent owners to achieve their restaurant dreams too!