Stefanie Flaxman's guest appearances

Stefanie Flaxman

The Copyblogger Podcast

The Writer Files: Writing, Productivity, Creativity, and Neuroscience

Brian Clark

Pamela Wilson

Jerod Morris

Dave Pell

Craig Johnson

Chris Bailey

Ramit Sethi

Jeff Goins

Ann Handley

Seth Godin

Dani Shapiro

Jennifer Weiner

Michael Scott Moore

Caitlin Doughty

Zach Weinersmith

OwlTail

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about:  How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more!  The Show Notes  Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for <a href="http://Copyblogger.com" rel="nofollow" target="_blank">Copyblogger.com</a>, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about: <ul> <li>How to get started creating compelling content that resonates with your audience</li> <li>Why understanding your customer is the foundation for attracting and keeping their attention</li> <li>How to return to a younger version of yourself to build empathy</li> <li>The secrets for beating content writer’s block and lifting your content to the next level</li> <li>Why your writing needs to be clear, detailed, and written with a specific person in mind</li> <li>The counterintuitive methods for writing hyper-specific content</li> <li>And much more!</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener nofollow" target="_blank">Copyblogger.com</a></li> <li>Free Workshop — <a href="https://copyblogger.com/workshop-content/" rel="noopener nofollow" target="_blank">How to Transform Your Writing into Content That Gets Shared</a></li> <li><a href="https://copyblogger.com/edit-your-own-writing/" rel="noopener nofollow" target="_blank">Meticulously Edit Your Own Writing: The Traffic Light Revision Technique</a></li> <li><a href="https://copyblogger.com/chuckle-point/" rel="noopener nofollow" target="_blank">Attract Better Clients and Customers with the ‘Chuckle Point’ Technique</a></li> <li><a href="https://copyblogger.com/content-marketers-need-editors/" rel="noopener nofollow" target="_blank">Why Content Marketers Need Editors</a></li> <li><a href="https://twitter.com/dvest" rel="noopener nofollow" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener nofollow" target="_blank">Tim on Twitter</a></li></ul>

How to Write Content That Resonates, Featuring Stefanie Flaxman

In Part Two of this file the Editor-in-Chief of Copyblogger, my colleague and friend, Stefanie Flaxman, returned to chat with me about her journey from solopreneur to headline honcho, the rules of “ruthless editing,” her philosophy of creativity, and much more.  Rainmaker.FM is Brought to You By   Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Stef is a professional writer and editor who manages the editorial team for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…” available, for a very large audience of online writers. [Incidentally Copyblogger is the reason The Writer Files exists and where the written series was started.] A long-time contributor to the Copyblogger community, she officially joined the team in 2014 with a mission to help ensure stringent editorial standards, and create content aimed at helping fellow entrepreneurs stand out from the competition. Ms. Flaxman’s weekly podcast, Editor-in-Chief (2015-2016), delivered her signature “… art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business.” Before Copyblogger, Stef ran her own online writing and editing shop, Revision Fairy, which she started in 2008. She has also done stints as the West Coast Office Manager for Mediabistro and an editor for PR Newswire. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. If you missed the first half you can find it right here. In Part Two of this file Stefanie Flaxman and I discuss:  My very first day as a copywriter at Copyblogger Why you’re never as nervous as your first guest post for a huge online audience The inefficiency of perfectionism Stef’s philosophy of writer’s block, responsibility tangents, and creativity Why so much of the writing process doesn’t involve actual writing One great hack to jumpstart your own writing  Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes   The Show Notes  If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details. How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part One Copyblogger.com – Build Your Online Authority with Powerfully Effective Content Marketing Stefanie Flaxman’s Author Page at Copyblogger Editor-in-Chief podcast archive Revision Fairy – Stef’s Website How Chief Content Officer Sonia Simone Writes Kelton Reid on Twitter  Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part Two of this file the Editor-in-Chief of Copyblogger, my colleague and friend, Stefanie Flaxman, returned to chat with me about her journey from solopreneur to headline honcho, the rules of “ruthless editing,” her philosophy of creativity, and much more. <a href="http://Rainmaker.FM" rel="nofollow" target="_blank">Rainmaker.FM</a> is Brought to You By<a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank"></a> <a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank"> </a> Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. <a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank">Start getting more from your site today!</a> Stef is a professional writer and editor who manages the editorial team for <a href="http://Copyblogger.com" rel="nofollow" target="_blank">Copyblogger.com</a>, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…” available, for a very large audience of online writers. [Incidentally Copyblogger is the reason The Writer Files exists and where the written series was started.] A long-time contributor to the Copyblogger community, she officially joined the team in 2014 with a mission to help ensure stringent editorial standards, and create content aimed at helping fellow entrepreneurs stand out from the competition. Ms. Flaxman’s weekly podcast, Editor-in-Chief (2015-2016), delivered her signature “… art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business.” Before Copyblogger, Stef ran her own online writing and editing shop, Revision Fairy, which she started in 2008. She has also done stints as the West Coast Office Manager for Mediabistro and an editor for PR Newswire. If you’re a fan of The Writer Files, <a href="https://itunes.apple.com/us/podcast/id984527862" rel="nofollow" target="_blank">please click subscribe to automatically see new interviews</a>. If you missed the first half <a href="https://rainmaker.fm/audio/writer/stefanie-flaxman-file-one/" rel="nofollow" target="_blank">you can find it right here</a>. In Part Two of this file Stefanie Flaxman and I discuss: <ul> <li>My very first day as a copywriter at Copyblogger</li> <li>Why you’re never as nervous as your first guest post for a huge online audience</li> <li>The inefficiency of perfectionism</li> <li>Stef’s philosophy of writer’s block, responsibility tangents, and creativity</li> <li>Why so much of the writing process doesn’t involve actual writing</li> <li>One great hack to jumpstart your own writing</li> </ul> Listen to <a href="https://rainmaker.fm/series/writer/" rel="nofollow" target="_blank">The Writer Files: Writing, Productivity, Creativity, and Neuroscience</a> below ... <a href="https://rainmaker.fm/wp-content/uploads/2018/04/writer-140.mp3" rel="nofollow" target="_blank">Download MP3</a><a href="https://rainmaker.fm/series/writer/feed/" rel="nofollow" target="_blank"> Subscribe by RSS</a><a href="https://itunes.apple.com/us/podcast/id984527862" rel="nofollow" target="_blank"> Subscribe in iTunes</a> The Show Notes <ul> <li>If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by <a href="https://www.studiopress.com/" rel="nofollow" target="_blank">StudioPress.com</a> for all the details.</li> <li><a href="https://rainmaker.fm/audio/writer/stefanie-flaxman-file-one/" rel="nofollow" target="_blank">How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part One</a></li> <li><a href="https://www.copyblogger.com/" rel="nofollow" target="_blank">Copyblogger.com – Build Your Online Authority with Powerfully Effective Content Marketing</a></li> <li><a href="https://www.copyblogger.com/author/stefanie-flaxman/" rel="nofollow" target="_blank">Stefanie Flaxman’s Author Page at Copyblogger</a></li> <li><a href="https://rainmaker.fm/series/editor/" rel="nofollow" target="_blank">Editor-in-Chief podcast archive</a></li> <li><a href="http://revisionfairy.com/small-business-writing-consultant/" rel="nofollow" target="_blank">Revision Fairy – Stef’s Website</a></li> <li><a href="https://rainmaker.fm/audio/writer/sonia-simone-file/" rel="nofollow" target="_blank">How Chief Content Officer Sonia Simone Writes</a></li> <li><a href="https://twitter.com/KeltonReid" rel="nofollow" target="_blank">Kelton Reid on Twitter</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part Two

Welcome to a double-stuffed episode of the show with the Editor-in-Chief of Copyblogger, my colleague and friend, Stefanie Flaxman, who stopped by this week to rap with me about her journey from solopreneur to headline honcho, the rules of “ruthless editing,” her philosophy of creativity, and much more.  Rainmaker.FM is Brought to You By   Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Stef is a professional writer and editor who manages the editorial team for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…” available, for a very large audience of online writers. [Incidentally Copyblogger is the reason The Writer Files exists and where the written series was started.] A long-time contributor to the Copyblogger community, she officially joined the team in 2014 with a mission to help ensure stringent editorial standards, and create content aimed at helping fellow entrepreneurs stand out from the competition. Ms. Flaxman’s weekly podcast, Editor-in-Chief (2015-2016), delivered her signature “… art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business.” Before Copyblogger, Stef ran her own online writing and editing shop, Revision Fairy, which she started in 2008. She has also done stints as the West Coast Office Manager for Mediabistro and an editor for PR Newswire. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In Part One of this file Stefanie Flaxman and I discuss:  Her early exposure to journalism and unique path to a career in writing and editing How her discovery of Brian Clark’s trailblazing blog helped take her own business to the next level Why great things happen when you make yourself vulnerable How Stef became a true “triple threat” in her field Why you should write every day no matter how busy you are How to incorporate balance and philosophy into your content mindset  Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes   The Show Notes  If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details. How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part Two Copyblogger.com – Build Your Online Authority with Powerfully Effective Content Marketing Stefanie Flaxman’s Author Page at Copyblogger Editor-in-Chief podcast archive Revision Fairy – Stef’s Website How Chief Content Officer Sonia Simone Writes Behind the Scenes: How The Writer Files Is Produced w/ Robert Bruce Kelton Reid on Twitter  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a double-stuffed episode of the show with the Editor-in-Chief of Copyblogger, my colleague and friend, Stefanie Flaxman, who stopped by this week to rap with me about her journey from solopreneur to headline honcho, the rules of “ruthless editing,” her philosophy of creativity, and much more. <a href="http://Rainmaker.FM" rel="nofollow" target="_blank">Rainmaker.FM</a> is Brought to You By<a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank"></a> <a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank"> </a> Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. <a href="https://shareasale.com/r.cfm?b=394686&amp;u=1827249&amp;m=41388&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank">Start getting more from your site today!</a> Stef is a professional writer and editor who manages the editorial team for <a href="http://Copyblogger.com" rel="nofollow" target="_blank">Copyblogger.com</a>, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…” available, for a very large audience of online writers. [Incidentally Copyblogger is the reason The Writer Files exists and where the written series was started.] A long-time contributor to the Copyblogger community, she officially joined the team in 2014 with a mission to help ensure stringent editorial standards, and create content aimed at helping fellow entrepreneurs stand out from the competition. Ms. Flaxman’s weekly podcast, Editor-in-Chief (2015-2016), delivered her signature “… art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business.” Before Copyblogger, Stef ran her own online writing and editing shop, Revision Fairy, which she started in 2008. She has also done stints as the West Coast Office Manager for Mediabistro and an editor for PR Newswire. If you’re a fan of The Writer Files, <a href="https://itunes.apple.com/us/podcast/id984527862" rel="nofollow" target="_blank">please click subscribe to automatically see new interviews</a>. In Part One of this file Stefanie Flaxman and I discuss: <ul> <li>Her early exposure to journalism and unique path to a career in writing and editing</li> <li>How her discovery of Brian Clark’s trailblazing blog helped take her own business to the next level</li> <li>Why great things happen when you make yourself vulnerable</li> <li>How Stef became a true “triple threat” in her field</li> <li>Why you should write every day no matter how busy you are</li> <li>How to incorporate balance and philosophy into your content mindset</li> </ul> Listen to <a href="https://rainmaker.fm/series/writer/" rel="nofollow" target="_blank">The Writer Files: Writing, Productivity, Creativity, and Neuroscience</a> below ... <a href="https://rainmaker.fm/wp-content/uploads/2018/04/writer-139.mp3" rel="nofollow" target="_blank">Download MP3</a><a href="https://rainmaker.fm/series/writer/feed/" rel="nofollow" target="_blank"> Subscribe by RSS</a><a href="https://itunes.apple.com/us/podcast/id984527862" rel="nofollow" target="_blank"> Subscribe in iTunes</a> The Show Notes <ul> <li>If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by <a href="https://www.studiopress.com/" rel="nofollow" target="_blank">StudioPress.com</a> for all the details.</li> <li><a href="https://rainmaker.fm/audio/writer/stefanie-flaxman-file-two/" rel="nofollow" target="_blank">How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part Two</a></li> <li><a href="https://www.copyblogger.com/" rel="nofollow" target="_blank">Copyblogger.com – Build Your Online Authority with Powerfully Effective Content Marketing</a></li> <li><a href="https://www.copyblogger.com/author/stefanie-flaxman/" rel="nofollow" target="_blank">Stefanie Flaxman’s Author Page at Copyblogger</a></li> <li><a href="https://rainmaker.fm/series/editor/" rel="nofollow" target="_blank">Editor-in-Chief podcast archive</a></li> <li><a href="http://revisionfairy.com/small-business-writing-consultant/" rel="nofollow" target="_blank">Revision Fairy – Stef’s Website</a></li> <li><a href="https://rainmaker.fm/audio/writer/sonia-simone-file/" rel="nofollow" target="_blank">How Chief Content Officer Sonia Simone Writes</a></li> <li><a href="https://rainmaker.fm/audio/writer/behind-scenes/" rel="nofollow" target="_blank">Behind the Scenes: How The Writer Files Is Produced w/ Robert Bruce</a></li> <li><a href="https://twitter.com/KeltonReid" rel="nofollow" target="_blank">Kelton Reid on Twitter</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>