Tatiana Dupond's guest appearances

Tatiana Dupond

Luxurynsight X FashionNetwork

LinkedIn Marketing Solutions News

OwlTail

Olivier Guyot

Meet our latest podcast guest, Tatiana Dupond, the Director of Luxury, Fashion, Beauty &amp; CPG at TikTok's Global Business Solutions. Join us as we embark on an electrifying journey, exploring the influential role of TikTok in the world of luxury.In this episode, Tatiana engages in a captivating conversation with our host, Olivier Guyot, French Editor in Chief of Fashion Network, revealing the secrets behind TikTok's unrivalled ability to guide luxury brands through the ever-evolving digital landscape. Dive into the realm of innovative content creation and discover how TikTok empowers brands to effortlessly connect with their target audience in ways never imagined before.Join us as we unveil the art of deciphering trends and transforming them into captivating brand stories, learn how TikTok enables brands to preserve their distinctive luxury DNA while embracing the dynamic and creative nature of the platform.Tune in now to gain invaluable insights from Tatiana Dupond's professional journey and explore her analysis in the industry and discover why she sees TikTok as a unique societal laboratory, reflecting the pulse of our ever-changing world.

Meet our latest podcast guest, Tatiana Dupond, the Director of Luxury, Fashion, Beauty &amp; CPG at TikTok's Global Business Solutions. Join us as we embark on an electrifying journey, exploring the influential role of TikTok in the world of luxury. In this episode, Tatiana engages in a captivating conversation with our host, Olivier Guyot, French Editor in Chief of Fashion Network, revealing the secrets behind TikTok's unrivalled ability to guide luxury brands through the ever-evolving digital landscape. Dive into the realm of innovative content creation and discover how TikTok empowers brands to effortlessly connect with their target audience in ways never imagined before. Join us as we unveil the art of deciphering trends and transforming them into captivating brand stories, learn how TikTok enables brands to preserve their distinctive luxury DNA while embracing the dynamic and creative nature of the platform. Tune in now to gain invaluable insights from Tatiana Dupond's professional journey and explore her analysis in the industry and discover why she sees TikTok as a unique societal laboratory, reflecting the pulse of our ever-changing world.

Ep 75: Tatiana Dupond talks to Olivier Guyot about “Leveraging TikTok for Luxury” FR

Dans ce nouvel épisode, je vous propose un échange avec Lillia Khokhlova, Sr Client Solutions Manager, et Tatiana Dupond, Head of Luxury, avec qui nous sommes revenus  sur les stratégies déployées par les marques de luxe sur LinkedIn. Quelle valeur a LinkedIn à leurs yeux ? Quels sont les formats utilisés et les actions menées ? Quelles sont les campagnes et les marques à regarder de près ? Vous comprendrez comment LinkedIn peut-être utilisé dans des stratégies plus "B2C" ou "HVC" (High Value Customers) et comment vous assurer le succès d'une telle approche en vous inspirant des bonnes pratiques du luxe.

Dans ce nouvel épisode, je vous propose un échange avec Lillia Khokhlova, Sr Client Solutions Manager, et Tatiana Dupond, Head of Luxury, avec qui nous sommes revenus  sur les stratégies déployées par les marques de luxe sur LinkedIn. Quelle valeur a LinkedIn à leurs yeux ? Quels sont les formats utilisés et les actions menées ? Quelles sont les campagnes et les marques à regarder de près ? Vous comprendrez comment LinkedIn peut-être utilisé dans des stratégies plus "B2C" ou "HVC" (High Value Customers) et comment vous assurer le succès d'une telle approche en vous inspirant des bonnes pratiques du luxe.