Josh Lupresto's guest appearances

Josh Lupresto

Software & Technology by MarketScale

MarketScale Technology

Bob Baxley

Dan Miller

David Hill

David Sawyer

John Dudley

Dan Thompson

Eric Anderson

Michael Longoria

Andy Weir

Ben Taylor

John Ryan

Chris Devlin

Matt Wood

Paul Johnson

Ross Perot

OwlTail

Technology is like fashion; it can be really cyclical.  Today’s trends can be tomorrow’s faux pas, and some things are created for function, while others are just for show. With so many choices available, where do business owners turn to when purchasing the technology that's going to enhance or run the core of their business?  Today’s guest on the Software &amp; Technology Podcast is Josh Lupresto, vice president of sales engineering for Telarus, a technology services distributor. Being the "brokers" in the B2B technology world, interacting with OEMs to provide products to sub-agent vendors, Telarus has the unique position of keeping their ear to the ground, knowing what technology is trending even before it happens in a time where cutting through the technological fluff is forever difficult.  Lupresto explains how some technologies have become expected staples, like MPLS, and others have shown unexpected usefulness. The evolution of SD-LAN is also creating a game-changing environment for the customer, because no longer do they have to log in to each of their devices to make a change; they can set easy routing rules and application priorities across multiple devices, countries, routers, etc.   At the end of the day, the operation is what pays the mortgage, and “we always run the risk of making the wrong tech recommendation or being scrutinized, especially with the new perspectives in the AI and IoT realm, so we’d better make sure that if we’re going to bring a product to the market, we better do a good job of vetting it before we put our rubber stamp on it," Lupresto said.  Listen to Lupresto break down the struggles of communicating what's useful and what's "vaporware," how Telarus acts like gate-keepers giving honest feedback to tech companies, and where are we right now with business-focused technological solutions and how it mirrors an era of growth or struggle we've already seen.

Technology is like fashion; it can be really cyclical. Today’s trends can be tomorrow’s faux pas, and some things are created for function, while others are just for show. With so many choices available, where do business owners turn to when purchasing the technology that's going to enhance or run the core of their business? Today’s guest on the Software &amp; Technology Podcast is Josh Lupresto, vice president of sales engineering for Telarus, a technology services distributor. Being the "brokers" in the B2B technology world, interacting with OEMs to provide products to sub-agent vendors, Telarus has the unique position of keeping their ear to the ground, knowing what technology is trending even before it happens in a time where cutting through the technological fluff is forever difficult. Lupresto explains how some technologies have become expected staples, like MPLS, and others have shown unexpected usefulness. The evolution of SD-LAN is also creating a game-changing environment for the customer, because no longer do they have to log in to each of their devices to make a change; they can set easy routing rules and application priorities across multiple devices, countries, routers, etc. At the end of the day, the operation is what pays the mortgage, and “we always run the risk of making the wrong tech recommendation or being scrutinized, especially with the new perspectives in the AI and IoT realm, so we’d better make sure that if we’re going to bring a product to the market, we better do a good job of vetting it before we put our rubber stamp on it," Lupresto said. Listen to Lupresto break down the struggles of communicating what's useful and what's "vaporware," how Telarus acts like gate-keepers giving honest feedback to tech companies, and where are we right now with business-focused technological solutions and how it mirrors an era of growth or struggle we've already seen.

Which B2B Technologies Are Beneficial, and Which Are Vaporware? with Josh Lupresto of Telarus

Whether you look at Warby Parker, Marriott, or Sony, it's clear that no matter the size, every company is susceptible to bad actors. It's this very real concern that drives companies like Telarus to educate their clients on these risks. Having a secure data network is more than just encryptions and software; it's a cultural shift for a company. This means a layered, constant approach to security, engaging stakeholders in initiatives, and planting seeds for future security measures.  Josh Lupresto, Vice President of Sales Engineering for Telarus, joined us on the podcast to give an insider perspective on what clients are looking for in their cybersecurity. MarketScale host Tyler Kern asks the questions: how does each partner present a different and unique challenge, and are any two solutions the same? What innovations do you see coming down the road that will have an impact on the industry? Lupresto explains in detail, giving tips on how other providers should approach the client relationship process when tasked with protecting their sensitive data.  "Everyone has the end goal how do we make money, how do we become more efficient, how do we improve our aging technology. But sometimes how we get there, the journey for each of those is different and the timeline is different," Lupresto said.

Whether you look at Warby Parker, Marriott, or Sony, it's clear that no matter the size, every company is susceptible to bad actors. It's this very real concern that drives companies like Telarus to educate their clients on these risks. Having a secure data network is more than just encryptions and software; it's a cultural shift for a company. This means a layered, constant approach to security, engaging stakeholders in initiatives, and planting seeds for future security measures. Josh Lupresto, Vice President of Sales Engineering for Telarus, joined us on the podcast to give an insider perspective on what clients are looking for in their cybersecurity. MarketScale host Tyler Kern asks the questions: how does each partner present a different and unique challenge, and are any two solutions the same? What innovations do you see coming down the road that will have an impact on the industry? Lupresto explains in detail, giving tips on how other providers should approach the client relationship process when tasked with protecting their sensitive data. "Everyone has the end goal how do we make money, how do we become more efficient, how do we improve our aging technology. But sometimes how we get there, the journey for each of those is different and the timeline is different," Lupresto said.

Big or Small, Companies Need Better Cybersecurity with Josh Lupresto of Telarus