Debbie Sterling's guest appearances

Debbie Sterling

Entrepreneurial Thought Leaders

Stanford Entrepreneurship Videos

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Career Contessa

Entrepreneurial Thought Leaders Video Series

Techsetters

Ed Catmull

Drew Houston

Reid Hoffman

Daniel Ek

Guy Kawasaki

Leah Busque

Brit Morin

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Puneet Agarwal

Kulveer Taggar

Dharmesh Shah

David Heinemeier Hansson

Brad Bao

David Friedberg

Emily Melton

OwlTail

In this episode, Samantha and Jenny speak to Debra Sterling. Debbie is the founder and CEO of GoldieBlox, a toy company that uses storytelling and games to inspire more young girls to pursue a life in STEM. She’s since been rewarded as a Time Magazine ‘Person of the Moment,’ and a Forbes 40 Under 40. Debbie is also an If / Then Ambassador and as you’ll hear in this episode, an inspiring Brunch Host.  Techsetters is Executive Produced by Kode With Klossy and made possible by If / Then. This episode was recorded in April 2021.

In this episode, Samantha and Jenny speak to Debra Sterling. Debbie is the founder and CEO of GoldieBlox, a toy company that uses storytelling and games to inspire more young girls to pursue a life in STEM. She’s since been rewarded as a Time Magazine ‘Person of the Moment,’ and a Forbes 40 Under 40. Debbie is also an If / Then Ambassador and as you’ll hear in this episode, an inspiring Brunch Host.  Techsetters is Executive Produced by Kode With Klossy and made possible by If / Then. This episode was recorded in April 2021.

Debbie Sterling, From Idea Brunch to GoldieBlox CEO

Debbie Sterling is the founder and CEO of GoldieBlox, an award-winning children’s multimedia company known for disrupting the “pink aisle” in toy stores around the world, and challenging gender stereotypes with a girl engineer character. In 2015, Sterling was inducted as a Presidential Ambassador for Global Entrepreneurship under the Obama administration and honored by the National Women’s History Museum with a “Living Legacy” Award for her work to empower girls around the world. Here, she explores the strategies, pivots, and mission-driven commitments that have helped GoldieBlox thrive.

Debbie Sterling (GoldieBlox) - Empowering Girls with STEM

Debbie Sterling is the founder and CEO of GoldieBlox, an award-winning children’s multimedia company known for disrupting the “pink aisle” in toy stores around the world, and challenging gender stereotypes with a girl engineer character. In 2015, Sterling was inducted as a Presidential Ambassador for Global Entrepreneurship under the Obama administration and honored by the National Women’s History Museum with a “Living Legacy” Award for her work to empower girls around the world. Here, she explores the strategies, pivots, and mission-driven commitments that have helped GoldieBlox thrive.

Meet Debbie Sterling, the Founder and CEO of GoldieBlox and a woman disrupting the pink aisle.For many women, our childhood toys consisted of Barbies, kitchen sets, and other variations of princess obsessions. And while we may have fond childhood memories with those toys, our male counterparts were being introduced to Legos, video games requiring strategy, and, following the male daredevils they saw projected on the screen. What we didn’t know was that those gender stereotypes and messages would stick with many of us long-term and even impact our career choices. And that’s exactly why Debbie Sterling, a Stanford-educated engineer, created GoldieBlox, a media and toy company that helps tackle the gender gap in STEM for young women.  From years spent researching gender difference and talking with neuroscientists to a successful Kickstarter campaign that raised over $1 million dollars in pre-orders, GoldieBox is empowering girls every day and Debbie’s story is one you just have to hear directly. On this episode, you'll start to rethink pink and learn:  How Debbie turn rejection into a major success, including winning a coveted Super Bowl ad The science behind the importance of role models for girls The impact of STEM careers for women    Show Notes:  28-Day Career Kickstart Career Contessa Instagram GoldieBloxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Debbie Sterling, the Founder and CEO of <a href="https://goldieblox.com" rel="nofollow" target="_blank">GoldieBlox</a> and a woman disrupting the pink aisle. For many women, our childhood toys consisted of Barbies, kitchen sets, and other variations of princess obsessions. And while we may have fond childhood memories with those toys, our male counterparts were being introduced to Legos, video games requiring strategy, and, following the male daredevils they saw projected on the screen. What we didn’t know was that those gender stereotypes and messages would stick with many of us long-term and even impact our career choices. And that’s exactly why Debbie Sterling, a Stanford-educated engineer, created GoldieBlox, a media and toy company that helps tackle the gender gap in STEM for young women. From years spent researching gender difference and talking with neuroscientists to a successful Kickstarter campaign that raised over $1 million dollars in pre-orders, GoldieBox is empowering girls every day and Debbie’s story is one you just have to hear directly. On this episode, you'll start to rethink pink and learn: <ul> <li>How Debbie turn rejection into a major success, including winning a coveted Super Bowl ad</li> <li>The science behind the importance of role models for girls</li> <li>The impact of STEM careers for women</li> </ul> Show Notes: <a href="https://www.careercontessa.com/career-kickstart-survey/" rel="nofollow" target="_blank"> 28-Day Career Kickstart</a> <a href="https://www.instagram.com/careercontessa/?hl=en" rel="nofollow" target="_blank">Career Contessa Instagram</a> <a href="http://www.goldieblox.com/" rel="nofollow" target="_blank">GoldieBlox</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Debbie Sterling: Disrupting the Pink Aisle

Debbie Sterling is the Founder &amp; CEO @ Goldieblox, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME's “Person of the Moment” and Business Insider's “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl. In Today’s Episode You Will Learn: 1.) How Debbie overcame the "engineering boys club" at Stanford and the a-ha moment that led to the creation of Goldieblox? 2.) How does Debbie look to overcome those really tough times as an entrepreneur, from exclusion to the "engineering boys club" to a harsh reception at an accelerator, how did Debbie look to deal with that personally? 3.) Question from Kanyi Maqubela: Is the gender diversity issue primarily a pipeline problem? Where are the key cracks in the system? What does Debbie believe is the point of key leverage? 4.) Question from Harley Finkelstein @ Shopify: How does Debbie ensure that everyone of Goldieblox's videos go viral as it does? What is both the content creation strategy? How does Debbie look to optimise distribution of their content to attain that virality? 5.) Why does Debbie believe that VCs are missing a massive opportunity by not investing in CPG and hardware? What single value add would be most attractive to Debbie for an investor entering the space? What must hardware and CPG founders really look for in their investor base? Items Mentioned In Today’s Show: Debbie’s Fave Book: The Brothers Karamazov As always you can follow Harry, The Twenty Minute VC and Debbie on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Available in carry-on and check-in sizes, Raden is the case for better, smarter travel. By pairing the lightest and most durable materials with technology, travelers can charge their devices on the go, weigh, and track their cases. Visit Raden.com to use code 20VC at checkout. After purchase, you will receive $25 credit to Uber this Holiday season. If a UK listener, head over to Selfridges.com and/or Selfridges on Oxford St. and farfetch.com to shop Raden today. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at simbasleep.com

<a href="https://twitter.com/debbieblox" rel="nofollow" target="_blank">Debbie Sterling</a> is the Founder &amp; CEO @ <a href="https://www.goldieblox.com/" rel="nofollow" target="_blank">Goldieblox</a>, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME's “Person of the Moment” and Business Insider's “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl. In Today’s Episode You Will Learn: 1.) How Debbie overcame the "engineering boys club" at Stanford and the a-ha moment that led to the creation of Goldieblox? 2.) How does Debbie look to overcome those really tough times as an entrepreneur, from exclusion to the "engineering boys club" to a harsh reception at an accelerator, how did Debbie look to deal with that personally? 3.) Question from Kanyi Maqubela: Is the gender diversity issue primarily a pipeline problem? Where are the key cracks in the system? What does Debbie believe is the point of key leverage? 4.) Question from Harley Finkelstein @ Shopify: How does Debbie ensure that everyone of Goldieblox's videos go viral as it does? What is both the content creation strategy? How does Debbie look to optimise distribution of their content to attain that virality? 5.) Why does Debbie believe that VCs are missing a massive opportunity by not investing in CPG and hardware? What single value add would be most attractive to Debbie for an investor entering the space? What must hardware and CPG founders really look for in their investor base? Items Mentioned In Today’s Show: Debbie’s Fave Book: <a href="http://amzn.to/2i5L9XO" rel="nofollow" target="_blank">The Brothers Karamazov</a> As always you can follow <a href="https://twitter.com/HarryStebbings" rel="nofollow" target="_blank">Harry</a>, <a href="https://twitter.com/twentyminutevc" rel="nofollow" target="_blank">The Twenty Minute VC</a> and <a href="https://twitter.com/debbieblox" rel="nofollow" target="_blank">Debbie</a> on Twitter here! <a href="https://www.snapchat.com/add/hstebbings" rel="nofollow" target="_blank">Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.</a> Available in carry-on and check-in sizes, <a href="https://www.raden.com/" rel="nofollow" target="_blank">Raden</a> is the case for better, smarter travel. By pairing the lightest and most durable materials with technology, travelers can charge their devices on the go, weigh, and track their cases. Visit <a href="http://Raden.com" rel="nofollow" target="_blank">Raden.com</a> to use code 20VC at checkout. After purchase, you will receive $25 credit to Uber this Holiday season. If a UK listener, head over to <a href="http://Selfridges.com" rel="nofollow" target="_blank">Selfridges.com</a> and/or Selfridges on Oxford St. and <a href="http://farfetch.com" rel="nofollow" target="_blank">farfetch.com</a> to shop Raden today. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at <a href="http://simbasleep.com/" rel="noopener nofollow" target="_blank">simbasleep.com</a>

20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

Debbie Sterling, founder and CEO of GoldieBlox, shares her evolution from lonely inventor to inspiring entrepreneur with a vision to give young girls the confidence to become engineers through hands-on play. Sterling talks about overcoming gender stereotypes and her own fears, as well as the entrepreneurial challenges of embracing failure and succeeding despite scant resources.