Reed Perkins's guest appearances

Reed Perkins

Outcomes Rocket

Parrish The Thought

OwlTail

Alan Tam

Lena Cheng

Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company. Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level. Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity. Click this link to the show notes, transcript, and resources: outcomesrocket.health

Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company. Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level. Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity. Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="nofollow" target="_blank">outcomesrocket.health</a>

How to Successfully Rebrand A Health-Tech Company with Alan Tam, VP of Marketing at Actium Health and Lena Cheng & Reed Perkins, Managing Director & Creative Director at Best Friend Jack

My guests today are two registered nurses: Nan Pickowitz graduated from nursing school in 1996 and began her career and worked on a orthopedic/ neurological floor for about 20 years. She then became (ONC) Orthopedic Nurse Certified. After that she transferring to the Pre Anesthesia testing clinic where she currently serves as Nurse Manager at Eisenhower Medical Center in Rancho Mirage, California. Nan has roughly 30+ years in the industry. She holds a bachelors of science degree in nursing and can be contacted at rpickowitz1005@gmail.com.Reed Perkins is an RN at Utah Valley Hospital in Provo, Utah with 19-years of nursing and most recently 11 years as a neurosurgery nurse. Reed can be contacted at gatorreed6466@gmail.comI have them both on today to talk about what they are seeing on the front lines of the Covid pandemic and the importance, as they see it, of getting the vaccine.They’re only two nurses, two voices among many thousands around the country and world. Can they speak for all? Are they THE experts? I don’t know but today they are my experts so listen and do with it what you will. I'm going to listen with an open mind and heart.I have been on the fence about getting the vaccine and my purpose today was to see if they could talk me off.Lets see how this goes.#covid #hatecovid #getthevaccine #antivaccine #antivaxers #parrishpodcast #parrishthethought #trustthescience #donttrusthescience #conspiracy #personalfreedoms #govtlies #medialies #mediaspin #utahvalleyhospital #whatistruth #eisenhowermedicalcenter#ventilator #covidpandemic #loveOneAnother #trustTheExperts#deadlyvaccine #VaccineSideEffects--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app--- Send in a voice message: https://anchor.fm/parrishthethought/message

My guests today are two registered nurses:  Nan Pickowitz graduated from nursing school in 1996 and began her career and worked on a orthopedic/ neurological floor for about 20 years. She then became (ONC) Orthopedic Nurse Certified. After that she transferring to the Pre Anesthesia testing clinic where she currently serves as Nurse Manager at Eisenhower Medical Center in Rancho Mirage, California. Nan has roughly 30+ years in the industry. She holds a bachelors of science degree in nursing and can be contacted at rpickowitz1005@gmail.com. Reed Perkins is an RN at Utah Valley Hospital in Provo, Utah with 19-years of nursing and most recently 11 years as a neurosurgery nurse. Reed can be contacted at gatorreed6466@gmail.com I have them both on today to talk about what they are seeing on the front lines of the Covid pandemic and the importance, as they see it, of getting the vaccine. They’re only two nurses, two voices among many thousands around the country and world. Can they speak for all? Are they THE experts? I don’t know but today they are my experts so listen and do with it what you will. I'm going to listen with an open mind and heart. I have been on the fence about getting the vaccine and my purpose today was to see if they could talk me off. Lets see how this goes. #covid #hatecovid #getthevaccine #antivaccine #antivaxers #parrishpodcast #parrishthethought #trustthescience #donttrusthescience #conspiracy #personalfreedoms #govtlies #medialies #mediaspin #utahvalleyhospital #whatistruth #eisenhowermedicalcenter #ventilator #covidpandemic #loveOneAnother #trustTheExperts #deadlyvaccine #VaccineSideEffects --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a> --- Send in a voice message: <a href="https://anchor.fm/parrishthethought/message" rel="nofollow" target="_blank">https://anchor.fm/parrishthethought/message</a>