Lydia Beechler's guest appearances

Lydia Beechler

upside

Meb Faber

Matt Hunckler

Rob Walling

Bernie Moreno

John Fein

Chris Bergman

Amy Nelson

Kevin Tien

Patrick McKenna

Peter Livingston

Alex Rubalcava

Elias Torres

Scott Dorsey

Josh Dorkin

Karla Gallardo

OwlTail

Kim Jefferson

Interview starts: 6:00Debriefs starts: 44:11Kim Jefferson is the Senior Vice President and Lydia Beechler is the Director of Accounts at BLASTmedia.BLASTmedia is a nationally recognized PR agency that concentrates on B2B SaaS media relations. With 15 years in the industry, BLAST works with different staged companies and focuses on more than just news, often including thought leadership content into the media as well.Kim Jefferson and Lydia Beechler, who both have a background in writing, discuss the deliberate process that make successful relations and the different factors that lead to good media. They also give some insight into the BLAST PR startup program specifically designed for seed and series A companies.We discuss: AD: Improved methods to sourcing talent and finding new colleagues (4:49) Strategic direction and starting with a company at BLAST (8:08) Conflict in media expectations (10:30) PR startup program (11:32) Gaining and losing clients (14:05) Media mix strategy (18:17) When to use PR? (22:34) Podcasts as PR (25:33) Timing and relationships in PR success (27:19) Current trends in PR/media (36:15) Bad press (38:01) What makes a great PR client (39:14) BLASTmedia was founded in 2005 and based in Indianapolis, Indiana.Learn more about BLASTmedia: https://www.blastmedia.com/Follow upside on Twitter: https://twitter.com/upsidefmAdvertise with an upside classified: https://upside.fm/classifieds--This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity

Interview starts: 6:00 Debriefs starts: 44:11Kim Jefferson is the Senior Vice President and Lydia Beechler is the Director of Accounts at BLASTmedia.BLASTmedia is a nationally recognized PR agency that concentrates on B2B SaaS media relations. With 15 years in the industry, BLAST works with different staged companies and focuses on more than just news, often including thought leadership content into the media as well.Kim Jefferson and Lydia Beechler, who both have a background in writing, discuss the deliberate process that make successful relations and the different factors that lead to good media. They also give some insight into the BLAST PR startup program specifically designed for seed and series A companies.We discuss:<ul> <li>AD: Improved methods to sourcing talent and finding new colleagues (4:49)</li> <li>Strategic direction and starting with a company at BLAST (8:08)</li> <li>Conflict in media expectations (10:30)</li> <li>PR startup program (11:32)</li> <li>Gaining and losing clients (14:05)</li> <li>Media mix strategy (18:17)</li> <li>When to use PR? (22:34)</li> <li>Podcasts as PR (25:33)</li> <li>Timing and relationships in PR success (27:19)</li> <li>Current trends in PR/media (36:15)</li> <li>Bad press (38:01)</li> <li>What makes a great PR client (39:14)</li> </ul>BLASTmedia was founded in 2005 and based in Indianapolis, Indiana.Learn more about BLASTmedia: <a href="https://www.blastmedia.com/" rel="nofollow" target="_blank">https://www.blastmedia.com/</a> Follow upside on Twitter: <a href="https://twitter.com/upsidefm" rel="nofollow" target="_blank">https://twitter.com/upsidefm</a> Advertise with an upside classified: <a href="https://upside.fm/classifieds" rel="nofollow" target="_blank">https://upside.fm/classifieds</a> --This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.Learn more about or get in touch with Integrity Power Search: <a href="https://upside.fm/integrity" rel="nofollow" target="_blank">https://upside.fm/integrity</a>

CC035: Kim Jefferson and Lydia Beechler of BLASTmedia // building a holistic PR strategy for startups