Ashley Griffeth's guest appearances

Ashley Griffeth

The Matchbook Coffee Podcast

OwlTail

Ashley Griffeth is the roaster for the month of December here at Matchbook. Originally, we had someone else slated to roast this month, but plans changed and we were honestly sort of scrambling. A friend recommended I talk to Ashley, who is the co-founder of Loom Coffee in Greensboro, North Carolina, and I don't think we could have envisioned a better partnership if we tried.    Ashley began Loom in early 2020, when she was laid off at her job because of the pandemic. But then she partnered with a former regular customer named Chris to start a coffee company — but they wanted to do things differently. One of the principles behind Loom is to only work with coffee shops working to pay their staff a living wage. We get into how this works and how the last two years have shaped and made Ashley the roaster that she is today.