Sophia Dagnon's guest appearances

Sophia Dagnon

SaaS Marketing Insights

OK Productive

Laura Lopuch

Oli Gardner

Greg Davis

Patrick Campbell

Anthony Kennada

Rand Fishkin

Sarah Bird

Justin Jackson

Jeremiah Smith

Vasil Azarov

Jason Reichl

Duane Brown

Peter Mahoney

Christopher Gimmer

Paul Stephenson

OwlTail

Getting your foot in the door Sophia's specialty and how she got there from archaeology How UpWork led to better pay in writing Dealing with the lack of comfort An approach to desiring income without being sleazy Making transactions mutually beneficial People don’t buy stuff, they buy solutions to problems How does your customer think about the solutions to their problems? How to ask the right questions to better understand your customer Improving pitches by trying different things How to reach your customers The platforms with the lowest barriers or are easiest to self-promote Copy Hackers (Joanna Web sp.?) Researching, writing a lot, and sharing content where it will be read Understanding your reader’s familiarity and how informed they are Knowing what it will take for a reader to take action (lots of specific tips here!) Focus on and measure one action that you want your readers to take Tips for getting started Low-risk and simple ways a person can practice self-promotion Reframe risk as an opportunity or something good for you Ways to manage the ever-present emotions that come when taking chances Are there books or other sources where people can learn more on the topic Follow Copy Hackers  Read Drive by Daniel Pink  Read Influence by Robert Cialdini  Read Breakthrough Advertising by Eugene Schwartz  Where to find Sophia Dagnon  @SophiaDagnon on Twitter sophiadagnon.com Sophia Dagnon on LinkedIn ★ Support this podcast on Patreon ★

Getting your foot in the door<ul> <li>Sophia's specialty and how she got there from archaeology</li> <li>How UpWork led to better pay in writing</li> <li>Dealing with the lack of comfort</li> <li>An approach to desiring income without being sleazy</li> <li>Making transactions mutually beneficial</li> <li>People don’t buy stuff, they buy solutions to problems</li> <li>How does your customer think about the solutions to their problems?</li> <li>How to ask the right questions to better understand your customer</li> <li>Improving pitches by trying different things</li> </ul>How to reach your customers<ul> <li>The platforms with the lowest barriers or are easiest to self-promote</li> <li>Copy Hackers (Joanna Web sp.?)</li> <li>Researching, writing a lot, and sharing content where it will be read</li> <li>Understanding your reader’s familiarity and how informed they are</li> <li>Knowing what it will take for a reader to take action (lots of specific tips here!)</li> <li>Focus on and measure one action that you want your readers to take</li> </ul>Tips for getting started<ul> <li>Low-risk and simple ways a person can practice self-promotion</li> <li>Reframe risk as an opportunity or something good for you</li> <li>Ways to manage the ever-present emotions that come when taking chances</li> <li>Are there books or other sources where people can learn more on the topic</li> <li>Follow <a href="https://copyhackers.com/" rel="nofollow" target="_blank">Copy Hackers</a> </li> <li>Read <a href="https://smile.amazon.com/dp/1594484805/ref=cm_sw_em_r_mt_dp_U_cZhVDbPT78HFB" rel="nofollow" target="_blank">Drive by Daniel Pink</a> </li> <li>Read <a href="https://smile.amazon.com/dp/0205609996/ref=cm_sw_r_tw_dp_U_x_c0hVDb0FHY5PK" rel="nofollow" target="_blank">Influence by Robert Cialdini</a> </li> <li>Read <a href="https://smile.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981" rel="nofollow" target="_blank">Breakthrough Advertising by Eugene Schwartz</a> </li> </ul>Where to find Sophia Dagnon<ul> <li> <a href="https://twitter.com/SophiaDagnon" rel="nofollow" target="_blank">@SophiaDagnon</a> on Twitter</li> <li><a href="https://sophiadagnon.com/" rel="nofollow" target="_blank">sophiadagnon.com</a></li> <li><a href="https://www.linkedin.com/in/sophiadagnon/" rel="nofollow" target="_blank">Sophia Dagnon on LinkedIn</a></li> </ul><a href="https://www.patreon.com/okproductive" rel="payment nofollow" target="_blank">★ Support this podcast on Patreon ★</a>

033. Writing to Stand Out, with Sophia Dagnon

After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.

Conversion Copywriting with Sophia Dagnon